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“Everythingshould be madeas simple aspossible. Butnot simpler.” -Albert Einstein
http://instagr.am/p/nm
Today we will try to answer these questions…1. What is (and what isn’t) social media?2. Should we be using social media?3....
Social media is…
Social media is…   te ntCon
Social media is…                       RE                          L   AT                                   IO   te nt    ...
Social media is…                         RE                            L   AT                                     IO   te ...
Pe               Social media is…    r   ti n               en                  t                 RE                      ...
Pe               Social media is…    r   ti n               en                  t                 RE                      ...
Pe               Social media is…       r   ti n                  en                     t                 RE             ...
Pe               Social media is…       r   ti n                  en                                GROWING               ...
Pe               Social media is…       r   ti n                  en                                GROWING               ...
so-cial [soh-shuhl]Living or disposed to live in  companionship with others or  in a community, rather than in  isolation.
Small group activity• Does your agency currently have a social media  strategy? (do you know what it is)• Does your agency...
Report out
LUNCH!
Who is your intended audience?Who do you want to have aconversation with?   Parents
Who is your intended audience?Who do you want to have aconversation with?   Parents   Teens
Who is your intended audience?Who do you want to have aconversation with?   Parents   Teens   Student Athletes
Who is your intended audience?Who do you want to have aconversation with?   Parents   Teens   Student Athletes   Colleagues
Who is your intended audience?Who do you want to have aconversation with?   Parents   Teens   Student Athletes   Colleague...
Who is your intended audience?Who do you want to have aconversation with?   Parents   Teens   Student Athletes   Colleague...
Who is your intended audience?Who do you want to have aconversation with?   Parents   Teens   Student Athletes   Colleague...
Who is your intended audience?Who do you want to have aconversation with?   Parents   Teens   Student Athletes   Colleague...
What does that audience have to say to you?What do you have to say to them?
Are you where the conversation is              happening?•   Are they Tweeting?•   Are they blogging?•   Are they on Faceb...
Do you have a message crafted?•   Don’t text and drive•   Drink 1% milk•   Exercise 30 minutes per day•   Have family dinn...
Do you need their input or action?•   Get out the vote•   Attend school board meeting•   Come to town hall meeting•   Take...
Can you and are you willing to respond           to their input?• I need help• I hate you guys• You never returned my call...
http://www.globalnerdy.com/2008/12/30/
http://area2oh3.com/post-response-assessment-agency-version/
How does this fit our mission?• KPBS Radio, San Diego: Texting Service Aims  At Keeping New Moms And Babies Healthy• CNN “...
How does this fit our mission?• Addiction Recovery mobile apps• Links to parenting articles and other resources• PSA distr...
How does this fit our mission?http://mashable.com/2012/02/25/when-parents-text-15-best/#4992913-21st-Century-Parenting
www.youtube.com/mcrud2
Isn’t this going to take up a lot of our          valuable staff time?
Where areyou?        Where do        you want         to be?
38Source: http://bit.ly/9NBmcc
ONE WEEK OF WEB 2.0http://museumtwo.blogspot.com/2008/04/how-much-time-does-web-20-take.html
DO:  Have a social media strategy              DON’T:Wait until your strategy is done to             get started
DO:        Plan long term             DON’T:Forget that trends are changing               FAST
DO: Pay attention to your feeds             DON’T:Forget to listen. And talk back
DO:Sound off on important topics          DON’T:Whine, complain, or be mean.
DO:Let people know what you are up               to            DON’T:     Only promote yourself
DO:    Let your passion be known              DON’T:Go too far with letting your passion              be known
DO:Starve your agency for the sake of     your social media efforts             DON’T: Starve your social media efforts
DO:  Join the conversation          DON’T:Join the conversation just     because I said so
General social media resources            www.mashable.com   http://www.youtube.com/nonprofits       http://www.pewinterne...
Prevention Network social media links• www.twitter.com/kendail• www.twitter.com/pnmichigan• https://www.facebook.com/pages...
Or, the old fashioned wayPrevention Network800-968-4968kend@preventionnetwork.org
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socailmedia

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Presentation from April 2, 2012, for MI-PTE.

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  • So what does social media look like? Forrester has identified 7 actions on a ladder of engagement and measured them for three years now. First the actions. Creators … (Conversationalists are new this year)
  • Transcript of "socailmedia"

    1. 1. “Everythingshould be madeas simple aspossible. Butnot simpler.” -Albert Einstein
    2. 2. http://instagr.am/p/nm
    3. 3. Today we will try to answer these questions…1. What is (and what isn’t) social media?2. Should we be using social media?3. What time is lunch?4. How can we use social media to better communicate with our audience?5. What if someone says mean things about us?6. Isn’t this just a waste of staff time and a distraction from our core mission?7. How much time does social media take to use?8. Who are the experts at this?
    4. 4. Social media is…
    5. 5. Social media is… te ntCon
    6. 6. Social media is… RE L AT IO te nt NS HICon PS
    7. 7. Social media is… RE L AT IO te nt NS HICon Multi-Media PS
    8. 8. Pe Social media is… r ti n en t RE L AT IO te nt NS HICon Multi-Media PS
    9. 9. Pe Social media is… r ti n en t RE L AT IO te nt NS HICon Multi-Media PS FUN!
    10. 10. Pe Social media is… r ti n en t RE L AT IO te nt NS HICon Multi-Media PS W AY GA TGOIN FUN!N O
    11. 11. Pe Social media is… r ti n en GROWING t RE L AT IO te nt NS HICon Multi-Media PS W AY GA TGOIN FUN!N O
    12. 12. Pe Social media is… r ti n en GROWING t RESOCIAL L AT IO te nt NS HICon Multi-Media PS W AY GA TGOIN FUN!N O
    13. 13. so-cial [soh-shuhl]Living or disposed to live in companionship with others or in a community, rather than in isolation.
    14. 14. Small group activity• Does your agency currently have a social media strategy? (do you know what it is)• Does your agency have a social media use policy on work time? (what is it)• Are you currently personally using any social media? (which outlets)• Is your agency currently using any social media? (which outlets)
    15. 15. Report out
    16. 16. LUNCH!
    17. 17. Who is your intended audience?Who do you want to have aconversation with? Parents
    18. 18. Who is your intended audience?Who do you want to have aconversation with? Parents Teens
    19. 19. Who is your intended audience?Who do you want to have aconversation with? Parents Teens Student Athletes
    20. 20. Who is your intended audience?Who do you want to have aconversation with? Parents Teens Student Athletes Colleagues
    21. 21. Who is your intended audience?Who do you want to have aconversation with? Parents Teens Student Athletes Colleagues Policy Makers
    22. 22. Who is your intended audience?Who do you want to have aconversation with? Parents Teens Student Athletes Colleagues Policy Makers General Public
    23. 23. Who is your intended audience?Who do you want to have aconversation with? Parents Teens Student Athletes Colleagues Policy Makers General Public College Students
    24. 24. Who is your intended audience?Who do you want to have aconversation with? Parents Teens Student Athletes Colleagues Policy Makers General Public College Students Donors
    25. 25. What does that audience have to say to you?What do you have to say to them?
    26. 26. Are you where the conversation is happening?• Are they Tweeting?• Are they blogging?• Are they on Facebook?• Are they watching videos?• Are they looking at pictures?• Are they creating THEIR own media?
    27. 27. Do you have a message crafted?• Don’t text and drive• Drink 1% milk• Exercise 30 minutes per day• Have family dinners• Save the whales• Donate to our fund• Vote for Pedro
    28. 28. Do you need their input or action?• Get out the vote• Attend school board meeting• Come to town hall meeting• Take our survey• Call us if you need help with your recovery• Are you outraged?• Send us a check
    29. 29. Can you and are you willing to respond to their input?• I need help• I hate you guys• You never returned my call• You guys are idiots• You guys are great• Visit my web site to learn how to make money from home• Go here for male enhancement pills
    30. 30. http://www.globalnerdy.com/2008/12/30/
    31. 31. http://area2oh3.com/post-response-assessment-agency-version/
    32. 32. How does this fit our mission?• KPBS Radio, San Diego: Texting Service Aims At Keeping New Moms And Babies Healthy• CNN “the Chart” blog: Texting program to help teens quit smoking• Social Work magazine, April, 2010: Social Networking in Addiction Recovery — Raising Hopes, Concerns
    33. 33. How does this fit our mission?• Addiction Recovery mobile apps• Links to parenting articles and other resources• PSA distribution via tumbler, youtube, etc
    34. 34. How does this fit our mission?http://mashable.com/2012/02/25/when-parents-text-15-best/#4992913-21st-Century-Parenting
    35. 35. www.youtube.com/mcrud2
    36. 36. Isn’t this going to take up a lot of our valuable staff time?
    37. 37. Where areyou? Where do you want to be?
    38. 38. 38Source: http://bit.ly/9NBmcc
    39. 39. ONE WEEK OF WEB 2.0http://museumtwo.blogspot.com/2008/04/how-much-time-does-web-20-take.html
    40. 40. DO: Have a social media strategy DON’T:Wait until your strategy is done to get started
    41. 41. DO: Plan long term DON’T:Forget that trends are changing FAST
    42. 42. DO: Pay attention to your feeds DON’T:Forget to listen. And talk back
    43. 43. DO:Sound off on important topics DON’T:Whine, complain, or be mean.
    44. 44. DO:Let people know what you are up to DON’T: Only promote yourself
    45. 45. DO: Let your passion be known DON’T:Go too far with letting your passion be known
    46. 46. DO:Starve your agency for the sake of your social media efforts DON’T: Starve your social media efforts
    47. 47. DO: Join the conversation DON’T:Join the conversation just because I said so
    48. 48. General social media resources www.mashable.com http://www.youtube.com/nonprofits http://www.pewinternet.org/http://www.kff.org/entmedia/internet.cfm(Kaiser Family Foundation internet& health study) http://www.ladonnacoy.com/
    49. 49. Prevention Network social media links• www.twitter.com/kendail• www.twitter.com/pnmichigan• https://www.facebook.com/pages/Prevention- Network-Michigan/340383004922?ref=ts %3F7%2C15• www.facebook.com/mcrud96• https://www.facebook.com/pages/Parenting- Awareness-Michigan/344643609571
    50. 50. Or, the old fashioned wayPrevention Network800-968-4968kend@preventionnetwork.org
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