Davide Albo_Mobile Consultant IBM Software Group
«Strategie e tecnologie mobile per rendere efficiente la
propria azienda»
La trasformazione nel Business attraverso il mobile
Prioritize on value
 Understand the individuals journey
 Reduce tas...
Le sfide dell’IT nel creare un “nuovo” business
Top Mobile Adoption
Concerns:
1. Security/privacy (53%)
2. Cost of develop...
Cross-Platform
Development
Catalog
Management
App
Versioning
Push
Notifications
Analytics
Integration
Security
~30%
~70%
O...
Il panorama dei mobile Device è altamente frammentato
Una piattaforma applicativa mobile (MEAP) può essere
utilizzata per costruire, gestire ed integrare applicazioni cross-
pl...
Speed – Go to Market
• A cross platform private mobile application store similar to public app stores but focused on the needs of an
organizati...
Connectivity – Enterprise Integration
Integrazione rapida con sistemi di
Business strategici
Worklight &
CastIron API Mgmt
Service
Strategic Design
Mobilising E...
Query
Update
data
Data/Result
as JSON
Invoke
adapter
procedure
SQL JMS
Worklight
HTTP
Response
1
2 3
4
Caching Mechanism
U...
On the Network From the Mobile AppAt the Device
How do I handle BYOD and ensure
compliance for a new class of devices?
How...
Location-aware security for hospital
app Username
Password
Submit
✔
?
…
..........
..
Differentiated fast-food service
Ord...
 Replay dynamic, browser-based user sessions and use
highly visual segmentation and drill-down capabilities to
understand...
Sintesi dei benefici di IBM Worklight
4.Davide Albo_Strategie e tecnologie mobile per rendere efficiente la propria azienda_L'Impresa Agile&Mobile | 26 settembr...
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4.Davide Albo_Strategie e tecnologie mobile per rendere efficiente la propria azienda_L'Impresa Agile&Mobile | 26 settembre 2013

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4.Davide Albo_Strategie e tecnologie mobile per rendere efficiente la propria azienda_L'Impresa Agile&Mobile | 26 settembre 2013

  1. 1. Davide Albo_Mobile Consultant IBM Software Group «Strategie e tecnologie mobile per rendere efficiente la propria azienda»
  2. 2. La trasformazione nel Business attraverso il mobile Prioritize on value  Understand the individuals journey  Reduce task steps  Predict the next best action Focus on  Context  Engagement  Intelligence Results  Deeper relationship with customers  Improve business processes  More productive employees  New business models
  3. 3. Le sfide dell’IT nel creare un “nuovo” business Top Mobile Adoption Concerns: 1. Security/privacy (53%) 2. Cost of developing for multiple mobile platforms (52%) 3. Integrating cloud services to mobile devices (51%) Source: 2011 IBM Tech Trends Report https://www.ibm.com/developerworks/mydeveloperworks /blogs/techtrends/entry/home?lang=en Enterprise Business Model Changes  New business opportunities based upon geolocation  Anytime, anywhere business transactions  Importance of social business interactions App Development Lifecycle Complexity  Complexity of multiple device platforms with fragmented Web, native, and hybrid model landscape  Connecting the enterprise back-end services in a secure and scalable manner  Unique mobile requirements (user interface, connected/disconnected use, version upgrades, etc.)  Faster time-to-market demands and iterative delivery Mobile Security and Management  Protection of privacy and confidential information  Use of client-owned smartphones and tablets  Visibility, Security & Management of mobile platform requirements
  4. 4. Cross-Platform Development Catalog Management App Versioning Push Notifications Analytics Integration Security ~30% ~70% Overall Effort Building a mobile app seems straightforward, but a nice interface is just the tip of the tree. Il ciclo di vita di una mobile application
  5. 5. Il panorama dei mobile Device è altamente frammentato
  6. 6. Una piattaforma applicativa mobile (MEAP) può essere utilizzata per costruire, gestire ed integrare applicazioni cross- platform Application mobilization is complex when unstructured A Mobile Enterprise Application Platform brings simplification Challenges:  Higher infrastructure and administration costs  Longer mobile development time  Inability to support all required device types  Overall increase in risk - security issues due multiple points of entry into the network  Limited or no ability to respond nimbly to business and consumer needs  No consistency across an enterprise portfolio Benefits:  Single enterprise platform  Integrated development environment  Security options embedded  Application management  Secure access to existing back-end systems  Scalable and flexible  Extendable with Mobile Device Management Worklight
  7. 7. Speed – Go to Market
  8. 8. • A cross platform private mobile application store similar to public app stores but focused on the needs of an organization or a team • Key Capabilities: • delivers distribution and management of mobile applications within a company / teams • easy distribution of iOS and Android apps within a team • provides versioning and updates • controls who can modify or install an application WORKLIGHT SERVER Worklight AppCenter Android BlackberryApple Uno store privato per gestire e distribuire le applicazioni mobile
  9. 9. Connectivity – Enterprise Integration
  10. 10. Integrazione rapida con sistemi di Business strategici Worklight & CastIron API Mgmt Service Strategic Design Mobilising Enterprise Data Solution Architecture
  11. 11. Query Update data Data/Result as JSON Invoke adapter procedure SQL JMS Worklight HTTP Response 1 2 3 4 Caching Mechanism Universality  Diverse support for enterprise integration technologies and back-end information systems Read-only & Transactional Capabilities  Adapters support read-only and transactional access modes to back-end systems Fast Development  Simple XML configuration and JavaScript APIs Security  Fine-grained access controls Transparency  Uniform exposure of back-end data for all adapter types Cast Iron Gli adapter di Worklight semplificano l’integrazione
  12. 12. On the Network From the Mobile AppAt the Device How do I handle BYOD and ensure compliance for a new class of devices? How do I protect the corporation from data leakage and intrusions? How do I secure, control and service applications?  Mobile Device Management (MDM)  MDM password policy  MDM device native function policy  MDM application usage policy  Identity management and mobile entitlements  Policy management and enforcement  Secure connectivity  Security intelligence and reporting  Encrypted offline storage  Offline authentication  Device single sign-on (SSO)  App authenticity and code obfuscation  Remote disable Le sfide nella gestione delle mobile app e nella sicurezza
  13. 13. Location-aware security for hospital app Username Password Submit ✔ ? … .......... .. Differentiated fast-food service Order #1783 to oven … … … … … … More engaging mall experience Device as an additional auth factor Routing trucks arriving at warehouse Nuovi modelli di ingaggio dei propri clienti
  14. 14.  Replay dynamic, browser-based user sessions and use highly visual segmentation and drill-down capabilities to understand why their online users struggle  Understand how users are engaged with the site with Click Heat Maps  Understand the user completion and abandonment rate from Form Field Analytics  Analyze which links are most effective with Link Analytics  Gain insight into where users are focusing on your page with Attention Map Attention MapsLink Analytics Form Analytics Heat Maps Mobile analytics per migliorare l’esperienza utente
  15. 15. Sintesi dei benefici di IBM Worklight

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