4.Davide Albo_Strategie e tecnologie mobile per rendere efficiente la propria azienda_L'Impresa Agile&Mobile | 26 settembre 2013
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4.Davide Albo_Strategie e tecnologie mobile per rendere efficiente la propria azienda_L'Impresa Agile&Mobile | 26 settembre 2013

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4.Davide Albo_Strategie e tecnologie mobile per rendere efficiente la propria azienda_L'Impresa Agile&Mobile | 26 settembre 2013 4.Davide Albo_Strategie e tecnologie mobile per rendere efficiente la propria azienda_L'Impresa Agile&Mobile | 26 settembre 2013 Presentation Transcript

  • Davide Albo_Mobile Consultant IBM Software Group «Strategie e tecnologie mobile per rendere efficiente la propria azienda»
  • La trasformazione nel Business attraverso il mobile Prioritize on value  Understand the individuals journey  Reduce task steps  Predict the next best action Focus on  Context  Engagement  Intelligence Results  Deeper relationship with customers  Improve business processes  More productive employees  New business models
  • Le sfide dell’IT nel creare un “nuovo” business Top Mobile Adoption Concerns: 1. Security/privacy (53%) 2. Cost of developing for multiple mobile platforms (52%) 3. Integrating cloud services to mobile devices (51%) Source: 2011 IBM Tech Trends Report https://www.ibm.com/developerworks/mydeveloperworks /blogs/techtrends/entry/home?lang=en Enterprise Business Model Changes  New business opportunities based upon geolocation  Anytime, anywhere business transactions  Importance of social business interactions App Development Lifecycle Complexity  Complexity of multiple device platforms with fragmented Web, native, and hybrid model landscape  Connecting the enterprise back-end services in a secure and scalable manner  Unique mobile requirements (user interface, connected/disconnected use, version upgrades, etc.)  Faster time-to-market demands and iterative delivery Mobile Security and Management  Protection of privacy and confidential information  Use of client-owned smartphones and tablets  Visibility, Security & Management of mobile platform requirements
  • Cross-Platform Development Catalog Management App Versioning Push Notifications Analytics Integration Security ~30% ~70% Overall Effort Building a mobile app seems straightforward, but a nice interface is just the tip of the tree. Il ciclo di vita di una mobile application
  • Il panorama dei mobile Device è altamente frammentato
  • Una piattaforma applicativa mobile (MEAP) può essere utilizzata per costruire, gestire ed integrare applicazioni cross- platform Application mobilization is complex when unstructured A Mobile Enterprise Application Platform brings simplification Challenges:  Higher infrastructure and administration costs  Longer mobile development time  Inability to support all required device types  Overall increase in risk - security issues due multiple points of entry into the network  Limited or no ability to respond nimbly to business and consumer needs  No consistency across an enterprise portfolio Benefits:  Single enterprise platform  Integrated development environment  Security options embedded  Application management  Secure access to existing back-end systems  Scalable and flexible  Extendable with Mobile Device Management Worklight
  • Speed – Go to Market
  • • A cross platform private mobile application store similar to public app stores but focused on the needs of an organization or a team • Key Capabilities: • delivers distribution and management of mobile applications within a company / teams • easy distribution of iOS and Android apps within a team • provides versioning and updates • controls who can modify or install an application WORKLIGHT SERVER Worklight AppCenter Android BlackberryApple Uno store privato per gestire e distribuire le applicazioni mobile
  • Connectivity – Enterprise Integration
  • Integrazione rapida con sistemi di Business strategici Worklight & CastIron API Mgmt Service Strategic Design Mobilising Enterprise Data Solution Architecture
  • Query Update data Data/Result as JSON Invoke adapter procedure SQL JMS Worklight HTTP Response 1 2 3 4 Caching Mechanism Universality  Diverse support for enterprise integration technologies and back-end information systems Read-only & Transactional Capabilities  Adapters support read-only and transactional access modes to back-end systems Fast Development  Simple XML configuration and JavaScript APIs Security  Fine-grained access controls Transparency  Uniform exposure of back-end data for all adapter types Cast Iron Gli adapter di Worklight semplificano l’integrazione
  • On the Network From the Mobile AppAt the Device How do I handle BYOD and ensure compliance for a new class of devices? How do I protect the corporation from data leakage and intrusions? How do I secure, control and service applications?  Mobile Device Management (MDM)  MDM password policy  MDM device native function policy  MDM application usage policy  Identity management and mobile entitlements  Policy management and enforcement  Secure connectivity  Security intelligence and reporting  Encrypted offline storage  Offline authentication  Device single sign-on (SSO)  App authenticity and code obfuscation  Remote disable Le sfide nella gestione delle mobile app e nella sicurezza
  • Location-aware security for hospital app Username Password Submit ✔ ? … .......... .. Differentiated fast-food service Order #1783 to oven … … … … … … More engaging mall experience Device as an additional auth factor Routing trucks arriving at warehouse Nuovi modelli di ingaggio dei propri clienti
  •  Replay dynamic, browser-based user sessions and use highly visual segmentation and drill-down capabilities to understand why their online users struggle  Understand how users are engaged with the site with Click Heat Maps  Understand the user completion and abandonment rate from Form Field Analytics  Analyze which links are most effective with Link Analytics  Gain insight into where users are focusing on your page with Attention Map Attention MapsLink Analytics Form Analytics Heat Maps Mobile analytics per migliorare l’esperienza utente
  • Sintesi dei benefici di IBM Worklight