Be the first to like this
Content is the Currency of the social Web. Good Content is intentional, relevant, and delivers business impact.
To implement content within digital/social strategy successfully, marketers need to become content creators. As publishers, brands quickly discover that content that works goes beyond grabbing attention, long the focus of branding, to delivering experiences. Learn how to keep content relevant by developing a clear content marketing framework to address the right people at the right time, wherever they happen to be – in real time and over time.