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Online sales are leading the way as luxury and designer brands emerge from the challenging global economy. According to the Trend Report: Luxury & Designer Brands Online – a study of 20 online fashion brands released today by PM Digital (www.pmdigital.com) based on Experian Hitwise data – until recently, luxury and designer brands were behind the curve in adding online stores, but that has changed as more and more find success online.
The Trend Report reveals that the challenge for luxury and designer fashion brands is to give customers more reasons to be loyal and buy direct. Some are already embracing this need by adding online stores. Yet, currently, luxury and designer brands seem reluctant to use Facebook pages to sell product or run promotional offers.
For the full report, please visit: http://www.pmdigital.com/resources/whitepapers-research/pm-digitals-luxury-study/