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The Promise And Pitfalls Of Retailer/Vendor Collaboration

by on Oct 20, 2009

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Juxtaposes finding of the first two PMA Shopper Marketing studies against examples of when retailers and vendors leveraged the insights contained herein.

Juxtaposes finding of the first two PMA Shopper Marketing studies against examples of when retailers and vendors leveraged the insights contained herein.

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The Promise And Pitfalls Of Retailer/Vendor Collaboration The Promise And Pitfalls Of Retailer/Vendor Collaboration Presentation Transcript