Tradeshow Booth Pointers:
Be a Host and an Attendee
At tradeshows you have the opportunity to be both a
gracious host and ...
Be a Host
As when hosting any party or gathering, you
want to make sure visitors to your booth are
happy and engaged, and ...
When you’re at your booth…
 Greet prospects in the aisle
 Use your product demo or giveaways to engage people
– “play” a...
Don’t…
 Spend the whole time hiding behind the table, or your laptop
or phone – get out and meet people
 Leave your boot...
Be an Attendee
When your not manning your booth, explore
the rest of the show. Visit people who haven’t
already visited yo...
If you’re walking the show, or if there’s
downtime…
 Visit a fellow exhibitor.
− Learn about emerging technologies or ind...
Don’t…
 Sit on the sidelines. Yes, you should observe, listen, and
learn, but remember, you have something to offer, too....
More from the PLS Blog
 Unique tradeshow freebies – Alternatives to traditional
promotion
 What items to order for your ...
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Tradeshow Booth Pointers for Better Engagement

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In the tradeshow setting, you have the opportunity to be both a gracious host and an attentive attendee. This presentation has tips for navigating both roles with ease.

A note to all trainers: This presentation is intended to give you a jumpstart. Please customize, add, and brand appropriately for your company and event.

Visit www.launchsolutions.com for more tips.

Published in: Marketing, Technology, Business
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  • A note to the trainer: This presentation is intended to give you a jumpstart. Please customize, add, and brand appropriately for your company and event.
  • Tradeshow Booth Pointers for Better Engagement

    1. 1. Tradeshow Booth Pointers: Be a Host and an Attendee At tradeshows you have the opportunity to be both a gracious host and an attentive attendee. Here are some tips for navigating both roles with ease.
    2. 2. Be a Host As when hosting any party or gathering, you want to make sure visitors to your booth are happy and engaged, and leave believing it was worth their time.
    3. 3. When you’re at your booth…  Greet prospects in the aisle  Use your product demo or giveaways to engage people – “play” and invite them to do the same  Ask visitors questions: What do they do? What are they looking for at the show? Etc.  Exchange Twitter handles with your guests to connect later  Take pictures and tweet them (remember to use the show hashtag, e.g., #OpticsPhotonics)  Use the visitor lounge to make calls, check email and grab a quick snack
    4. 4. Don’t…  Spend the whole time hiding behind the table, or your laptop or phone – get out and meet people  Leave your booth unattended – if you need a break, ask a booth neighbor to cover for you  Let laptop bags, purses, or other personal belongings clutter the booth area
    5. 5. Be an Attendee When your not manning your booth, explore the rest of the show. Visit people who haven’t already visited you, or view a demonstration and learn something new.
    6. 6. If you’re walking the show, or if there’s downtime…  Visit a fellow exhibitor. − Learn about emerging technologies or industry trends. − Bring giveaways to exhibitors who might be prospects. − Tweet about other companies. − Leave your business card with people you visit.  Take advantage of demonstrations, forums, and other events offered. − Bring your business card for networking. − Ask questions or offer constructive commentary. − Tweet about the presentation or review it on your blog after it’s done.
    7. 7. Don’t…  Sit on the sidelines. Yes, you should observe, listen, and learn, but remember, you have something to offer, too. So share it! Even if it’s your first time at a show or you’re just walking it, there are still plenty of opportunities to get in the tradeshow game.  Engage with people who aren’t relevant to you. Being a social butterfly doesn’t mean you have to talk to everyone in attendance. Be selective and visit the people who make the most sense for your goals. Don’t be a benchwarmer boothwarmer!
    8. 8. More from the PLS Blog  Unique tradeshow freebies – Alternatives to traditional promotion  What items to order for your tradeshow booth, when  Best practices for tradeshow lead follow-up  SPIE O+P 2013 Sales Lead Survey Results – What kind of numbers can you expect?

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