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Setting Your Strategy for More
    Customer Acquisitions
• What is your goal on LinkedIn?

• Who is your targeted market?

• What Value can you provide to your targeted
  market?
Position Yourself
Profile

• Photo
• Headline
• Highlight Box
     - Websites
     - Twitter Account
     - Public Url
• Apps
  – Video
  – Wordpress
  – Box.net Files


• Give Recommendations

• Phone Number
Link Up

1.   Adding connects tab
2.   Entering email addresses manually
3.   Importing
4.   Someone sends you an invitation
Digging Deeper
• Search

• Advanced Search

• Ads Search
Search Out Centers of Influence
Group


Structured the right way, groups can bring a lot
inbound leads to you.
Research

• Targeted Market

• Vertical Industries

• Centers of Influence
• Is the group active?

• Can you establish you self as an expert?
Create a Group
Add group moderators and managers

Automated Welcome and Join Messages

Post valuable content and interact with others
Creative Messages
Messaging Without Being Connected
1 Rule: You have to be in a group with the person.
Engage
• Status Update

• Group Messages

• Inbox Messages

• Embed polls

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Setting Your LinkedIN Strategy for More Customer Acquisitions

Editor's Notes

  1. Website links add track able bit.ly links how many time and which links get clicked more.