PJ Quinn Inc - Capabilities

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PJ Quinn Inc - Capabilities

  1. 1. Partnering with us: What does it mean for you? An overview of capabilities to address your unmet needs in qualitative research and facilitation
  2. 2. About PJ Quinn Inc. <ul><li>Independent pharmaceutical qualitative market research consultancy </li></ul><ul><li>Led by Laura Quinn, formerly </li></ul><ul><ul><li>Senior Vice President, Specialisms and Consultative Engagements, and member Global Qualitative Leadership Team, Synovate Healthcare </li></ul></ul><ul><li>Located in NYC metro area </li></ul><ul><li>Woman-owned business </li></ul>
  3. 3. Laura Quinn - President <ul><li>Over 25 years experience in the pharmaceutical industry, with positions including patient education, bench research, and advertising team leader in medical marketing communications companies. </li></ul><ul><li>Prior to establishing PJ Quinn Inc. Laura was at Synovate Healthcare for 11 years as Senior Vice President. </li></ul><ul><ul><li>Member of the Global Qualitative Leadership Team </li></ul></ul><ul><ul><li>Supervised a team of global full-service (qual and quant) researchers. </li></ul></ul><ul><ul><li>Led the development of consultative research specialisms for Healthcare, including War Gaming, Ideation, Advisory Board Facilitation, REMs monitoring research and developing market research studies with a view to publication. </li></ul></ul><ul><li>Laura's qualitative experience includes individual interviews (IDIs) and focus group moderating among healthcare professionals and consumers across a broad variety of therapeutic categories (see separate slide for list). </li></ul><ul><li>She has vast experience in numerous types of tactical and strategic studies and unparalleled skill as a moderator/facilitator. </li></ul>
  4. 4. Peter Quinn - Vice President <ul><li>Peter has over 25 years of logistical and graphics support experience. This experience was gained in diverse roles including Flight Engineer in the United States Marine Corps. During his 14-year service, Peter managed up to 30 Marines at a time in the Flight Engineer department. </li></ul><ul><li>Subsequent to the USMC, Peter was a Flight Technician for General Electric for 7 years, where he coordinated logistics and customer support, traveling globally with top company executives. </li></ul><ul><li>Peter has extensive experience with graphics and computer technology, having operated his own photography business for 8 years. </li></ul>
  5. 5. General Capabilities <ul><li>Qualitative research with healthcare professionals and patients </li></ul><ul><ul><ul><li>Individual depth interviews </li></ul></ul></ul><ul><ul><ul><li>Telephone depth interviews </li></ul></ul></ul><ul><ul><ul><li>Focus groups </li></ul></ul></ul><ul><ul><ul><li>Web-assisted telephone depth interviews </li></ul></ul></ul><ul><li>Facilitation of strategic sessions including </li></ul><ul><ul><ul><li>War Gaming </li></ul></ul></ul><ul><ul><ul><li>Patient or Physician Advisory Boards </li></ul></ul></ul><ul><ul><ul><li>Brand positioning ideation sessions </li></ul></ul></ul>
  6. 6. Therapy Areas of Expertise <ul><li>Experience in a number of specialty care brands, with special emphasis for recent projects in: </li></ul><ul><li>Oncology </li></ul><ul><li>NSCLC </li></ul><ul><li>Pancreatic </li></ul><ul><li>Breast </li></ul><ul><li>Prostate </li></ul><ul><li>Hodgkin Lymphoma </li></ul><ul><li>Myelodysplastic Syndrome/AML </li></ul><ul><li>Glioma </li></ul><ul><li>Chronic Pain </li></ul><ul><li>Opioid Analgesia </li></ul><ul><li>Rheumatology </li></ul><ul><li>Rheumatoid Arthritis </li></ul><ul><li>Psychiatry </li></ul><ul><li>Depression </li></ul><ul><li>Anxiety </li></ul><ul><li>Endocrinology </li></ul><ul><li>Acromegaly </li></ul><ul><li>Diabetes </li></ul><ul><li>Immunology </li></ul><ul><li>HIV </li></ul><ul><li>Crohn’s Disease </li></ul><ul><li>RSV Prophylaxis </li></ul><ul><li>H1N1 Influenza Vaccine </li></ul>
  7. 7. Research Specialties <ul><li>Brand and communications testing </li></ul><ul><ul><li>Messaging </li></ul></ul><ul><ul><li>Positioning </li></ul></ul><ul><ul><li>Concept development and refinement </li></ul></ul><ul><ul><li>Detail aid and journal ad evaluation </li></ul></ul><ul><li>Market landscape exploration </li></ul><ul><ul><li>New categories and therapy areas </li></ul></ul><ul><ul><li>KOL interviews </li></ul></ul><ul><li>Target Product Profile Testing </li></ul><ul><ul><li>Early clinical trial optimization qualitative </li></ul></ul><ul><li>Lead US moderator in multi-country studies </li></ul>
  8. 8. Recent Facilitation Assignments <ul><li>Ideation (Positioning development) </li></ul><ul><ul><li>Conducted a 2-day session for a global team of brand managers supporting a pre-launch oncology product (September 2010) </li></ul></ul><ul><ul><li>Led a 1½-day session for a US brand team for a dental product (January 2011) </li></ul></ul><ul><li>War Games Facilitation </li></ul><ul><ul><li>Breast cancer pre-launch product (July 2010) </li></ul></ul><ul><ul><li>Cutaneous T-Cell Lymphoma re-launch product (August 2009) </li></ul></ul><ul><li>Advisory Board Facilitation </li></ul><ul><ul><li>Patient Advisory Board for orphan drug (Gauchers Disease) product (March 2010) </li></ul></ul>
  9. 9. Recent Publications <ul><li>Prescription for publication. How to submit patient or physician attitudinal survey data to medical journals </li></ul><ul><ul><li>Redfern JS, Quinn, LF . Quirk’s Market Research Review 2011 (March):31-35 (cover story). </li></ul></ul><ul><li>Uncovering insights into healthcare reform using the “3 rd question type” </li></ul><ul><ul><li>Carrea, J, Quinn, L and Sack, M. Presented in person at: Annual National Conference of the Pharmaceutical Marketing Research Group, Blazing new Trails: Forging the Frontiers of US and Global Healthcare; March 29, 2011; Phoenix, AZ. </li></ul></ul>
  10. 10. What partnering with PJ Quinn Inc means to you. . . <ul><li>Experienced Staff </li></ul>We established this company based on the belief that our clients have a right to our full attention, one project at a time. We are with you from start to finish and will never pass your project on to someone more junior. We offer unparalleled ability to understand your research needs and a commitment to flawless execution of logistics. Our prior experience in full-service research allows us to understand and inform your quant studies. But we’re not building our study recommendations around the need to sell you that next quant study. Adaptability is key, and we excel at projects that require an iterative approach. Both in front of the glass and in consultative settings, we’re committed to getting it the way you want it. <ul><li>Individual Attention </li></ul><ul><li>No Hard Sell </li></ul><ul><li>Flexibility </li></ul>
  11. 11. Laura Quinn President - PJ Quinn Inc. 249 Gillespie St. Pine Bush, NY 12566 Mobile 845.857.8404 Office 877.811.5030 [email_address] www.pjquinninc.com

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