FOWA_PhilipWilkinson_HotandColdWebapps_2007

Slide 1: What apps will succeed and which will fail in 2007?

Slide 2: The Approach

Slide 3: The Approach Thanks for voting! A really difficult task! hundreds of web apps and sites to be evaluated understand how the review blogs feel Looking at the products / vision not on team or finances Not Exhaustive or Definitive many more filters and companies lots of room for discussion :-)

Slide 4: The Approach Thanks for voting! Apply a series of filters 7 suggestions for a framework A really difficult task! would you invest your money and time? hundreds of web apps and sites to be evaluated understand how the review blogs feel Looking at the products / vision not on team or finances Not Exhaustive or Definitive many more filters and companies lots of room for discussion :-)

Slide 5: Crowdstorm Overview

Slide 6: (1) “Don’t roll out another Me 2.0 App!” • What will you do different and better? Are you ahead or behind the pack? • Is there space for another one of you, and for how long? • You are only first if customers “perceive” you as being first

Slide 7: (1) “Don’t roll out another Me 2.0 App!” • What will you do different and better? Are you ahead or behind the pack? • Is there space for another one of you, and for how long? • You are only first if customers “perceive” you as being first

Slide 8: (1) “Don’t roll out another Me 2.0 App!” • What will you do different and better? Are you ahead or behind the pack? • Is there space for another one of you, and for how long? • You are only first if customers “perceive” you as being first

Slide 9: Netvibes & Protopage

Slide 10: (2) “Simplicity is Key” • We’re impatient and confused by many things. Keep it simple to understand the concept and how to use it • Have one clear focus on what it does, e.g: YouTube - Video, Dropsend - sending large files

Slide 11: (2) “Simplicity is Key” • We’re impatient and confused by many things. Keep it simple to understand the concept and how to use it • Have one clear focus on what it does, e.g: YouTube - Video, Dropsend - sending large files

Slide 12: (2) “Simplicity is Key” • We’re impatient and confused by many things. Keep it simple to understand the concept and how to use it • Have one clear focus on what it does, e.g: YouTube - Video, Dropsend - sending large files

Slide 13: Twitter & Odeo

Slide 14: (3) “Don’t sell technology - sell user empowerment” • How does it make the users’ life better and solve a useful problem? Does is help them towards any aspirations? What’s the motivation to take part? • Avoid being a “technology tourist destination” (techcrunch links)

Slide 15: (3) “Don’t sell technology - sell user empowerment” • How does it make the users’ life better and solve a useful problem? Does is help them towards any aspirations? What’s the motivation to take part? • Avoid being a “technology tourist destination” (techcrunch links)

Slide 16: (3) “Don’t sell technology - sell user empowerment” • How does it make the users’ life better and solve a useful problem? Does is help them towards any aspirations? What’s the motivation to take part? • Avoid being a “technology tourist destination” (techcrunch links)

Slide 17: ebuddy & browsegoods

Slide 18: (4) “The Selfish Individual before the Social Good” • Make it work well for just one user first, then their close friends group, then everyone else comes later. • Relying on “social elements” first is tricky - but can be done by our “cool” selection

Slide 19: (4) “The Selfish Individual before the Social Good” • Make it work well for just one user first, then their close friends group, then everyone else comes later. • Relying on “social elements” first is tricky - but can be done by our “cool” selection

Slide 20: (4) “The Selfish Individual before the Social Good” • Make it work well for just one user first, then their close friends group, then everyone else comes later. • Relying on “social elements” first is tricky - but can be done by our “cool” selection

Slide 21: stumbleupon & 43places

Slide 22: (5) “Don’t try a play if the big boys can copy you” • Tempting though it is to build a niche or copy site - think about whether the app / site with the most traffic could do the same • How would you attack or defend in time?

Slide 23: (5) “Don’t try a play if the big boys can copy you” • Tempting though it is to build a niche or copy site - think about whether the app / site with the most traffic could do the same • How would you attack or defend in time?

Slide 24: (5) “Don’t try a play if the big boys can copy you” • Tempting though it is to build a niche or copy site - think about whether the app / site with the most traffic could do the same • How would you attack or defend in time?

Slide 25: digg & wikio

Slide 26: (6) “Entering the mainstream” • Can it really cross that chasm and offer enough to hit the mass market of users outside of that first group.. Will your mum and dad use it? • Can it do this without introducing feature creep and losing focus... • Actually - will this get easier as the younger gen matures?

Slide 27: (6) “Entering the mainstream” • Can it really cross that chasm and offer enough to hit the mass market of users outside of that first group.. Will your mum and dad use it? • Can it do this without introducing feature creep and losing focus... • Actually - will this get easier as the younger gen matures?

Slide 28: (6) “Entering the mainstream” • Can it really cross that chasm and offer enough to hit the mass market of users outside of that first group.. Will your mum and dad use it? • Can it do this without introducing feature creep and losing focus... • Actually - will this get easier as the younger gen matures?

Slide 29: pandora & last.fm

Slide 30: (7) “Ability to generate a big loyal following” • Being open, talkative, responsive, have a personality - tara mentioned this • First becomes viral, then instils loyalty

Slide 31: (7) “Ability to generate a big loyal following” • Being open, talkative, responsive, have a personality - tara mentioned this • First becomes viral, then instils loyalty

Slide 32: (7) “Ability to generate a big loyal following” • Being open, talkative, responsive, have a personality - tara mentioned this • First becomes viral, then instils loyalty

Slide 33: threadless & ecademy

Slide 34: Finally... Thanks To: “Sumon Sadhu” - jobably.com Late night brainstorming / ideas bouncer (1) “Douglas De Jager” - extate.com Late night brainstorming / ideas bouncer (2) NO TIME FOR QUESTIONS..... :-)