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VIDEOGAMES KEY HEADLINES

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  • 1. November 2012GermanyVIDEOGAMES KEY HEADLINES
  • 2. 1 Incidence of gamingamongst the onlinepopulation is at 42%The profile of gamers is skewed slightlytowards males, with a relatively evendistribution across age groups.Online is the most common form of gaming inGermany.23% of adults are playing weekly. For non-gamers, a lack of interest in the category isthe main barrier.
  • 3. 2 32% of the onlinepopulation are very orfairly interested ingamingGaming is perceived as a fun andentertaining activity by the majority ofgamers.A higher percentage of gamers thannon-gamers are interested in nearly allother activities.There is a strong interest in technologyamongst gamers (67% vs. 42% non-gamers).A quarter of non-gamers believegaming is good at providing escapism.
  • 4. 3 3 in 10 parentsplay games with theirchildrenOver a fifth of parents playing gameswith their children do so to monitorthe length of time or types of gamesthey are playing.6 in 10 believe gaming encouragestheir child to be more creative. Afurther 55% believe gamingencourages their child to developskills.
  • 5. 4 The majority ofchildren aged 6-15 arebuying or receiving games1 in 5 parents of children aged 6-9 alwaysbuy that child’s games. In contrast, a third ofparents of children aged 10-15 never buy thechild’s games.1 in 5 parents of children aged 10-15 saythey are ‘not at all’ knowledgeable about thegames that child plays.Three quarters of parents of children aged 6-9 say their child never plays games with ahigher age rating. This falls to 47% amongstparents of children aged 10-15.

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