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Engagement Strategies in Social Media
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Speaker:  Cheryl Bledsoe, Division Managers, Emergency Management …

Speaker:  Cheryl Bledsoe, Division Managers, Emergency Management
This presentation covers the 4 types of social media engagement that everyone either consciously or
unconsciously chooses. These include: 1) No engagement; 2) Monitoring Only; 3) One-Way
Communication; and, 4) Two-Way Communications. The presentation will cover tips, tricks and things
to know about each of the various types of engagement strategies. These include: 1) Ways to monitor
social media without having a social media account. 2) Things to consider with one-way communications set-up (which is the most common choice). 3) Examples and case-studies of two-way
communications which include games, polls, feedback loops, and community connectivity.

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  • 2. Why You Should Care y Situational Awareness Direct Evaluate News Relationships PIO Media Strategy Crowd- Sourcing www.EngagingOthers.com // Twitter: @CherylBle
  • 3. Methods of Engagement g gDo Nothing D N thiMonitor OnlyOne Way Engagement One-WayTwo-Way Engagement On Twitter: @CRESA / @CherylBle Website: www.cresa911.org / www.EngagingOthers.com
  • 4. Option 1: “Do Nothing” Strategy p g gy Be Aware of the following facts:  Public expectations are changing  Conversation may already be occurring about your community, OR  Your agency is unknown to the public and g y p perhaps should be known  Traditional news cycle no longer exists  “News” is more easily generated by non- journalists On Twitter: @CRESA / @CherylBle Website: www.cresa911.org / www.EngagingOthers.com
  • 5. Option 2: Monitor the Conversation pWays to monitor without opening social media accounts: Google Realtime (www.google.com/realtime) Google Alerts (www.google.com/alerts)  for f your k business terms / name key b i  Use “quotes around words to be connected” in the search.  Results are sent to your email at your preference TweetGrid (www.tweetgrid.com)  Allows you to search Twitter with up to 9 windows at a time. Twitter T itter Search ( (www.twitter.com) t itt ) Desktop Monitoring (Accounts Required) www.tweetdeck.com / www.hootsuite.com On Twitter: @CRESA / @CherylBle Website: www.cresa911.org / www.EngagingOthers.com
  • 6. Option 3: One-WayEngagement Sharing information directly from your agency to the community  Be clear that you will not be responding to inquiries y p g q posed back from the community  Ensure that your feedback path is clear to the reader  Understand that different platforms draw different audiences & different engagement  Facebook b k = h h l l of reading of bl b d articles higher level f d f blog-based l  Twitter = consumers more likely to actively support On Twitter: @CRESA / @CherylBle Website: www.cresa911.org / www.EngagingOthers.com
  • 7. Option 4: Two-Way Engagement p y g g Understand that people don’t naturally care unless p p y your business affects them personally (i.e. tax issues) If you seek engagement, be engaged back through comments & retweets Relationship-building results in largest return on investment. C i Connecting with people i the community i ih l in h i is key. Games & Contests Work Public Agencies have a higher responsibility to archive primary communications. On Twitter: @CRESA / @CherylBle Website: www.cresa911.org / www.EngagingOthers.com
  • 8. Engagement Examples g g p Such Tweet Sorrow Unthinkable Book Club #30Days30Ways Preparedness Campaign Response Tweets  #S B #SanBrunoFire Fi  #BoulderFire Exercise T E i Tweets t  #X24 On Twitter: @CRESA / @CherylBle Website: www.cresa911.org / www.EngagingOthers.com
  • 9. Key Things to Know y gTEXT ALERT CAPABILITY / FAST FOLLOW: On TWITTER: text FOLLOW [account name] to 40404. (To unsubscribe text UNFOLLOW [your name] to the same number.) On FACEBOOK: text LIKE [username] to 32665  Individual: Must configure your mobile settings in Facebook  Agency: You must have a “Vanity URL Vanity URL”  Example: LIKE CRESA.911 = way to follow CRESA because it is www.facebook.com/cresa.911 On Twitter: @CRESA / @CherylBle Website: www.cresa911.org / www.EngagingOthers.com
  • 10. Resources & InformationWhy Social Media? Read “Open Leadership” by Charlene LiGetting Started?www.sm4em.orgwww sm4em orgHow to Use/Understand Social Media? Talk to people who use social media Google searches www.commoncraft.com videos Engage with the Tech Community  Crisis Camp or Social Media Club Chapter On Twitter: @CRESA / @CherylBle Website: www.cresa911.org / www.EngagingOthers.com
  • 11. National Social Media Activity ySMEM: Social Media in Emergency Management  #SMEM Hashtag on Twitter  #SMEMChat on Fridays between 9:30a-10:30a  www.sm4em.org Website  Virtual Operations Support Group/Team (VOSG/VOST)  #140Conf on May 19thVirtual Social Media Working Group (VSMWG)  First Responders Communities of Practice (FRCoP)  Social Media Framework under development www.EngagingOthers.com / @cherylble
  • 12. Contact InformationContact Information: Cheryl Bledsoe, EM Manager at CRESA Work Email: Cheryl.Bledsoe@clark.wa.gov Website: www.cresa911.org Blog: www.cresa911.blogspot.com Agency Twitter: @CRESA & @CRESATalk Personal Website: www.EngagingOthers.com Personal Twitter: www.twitter.com/cherylble Personal Email: cherylble@engagingothers.com Phone: 503 250 4882 Phone 503-250-4882 On Twitter: @CRESA / @CherylBle Website: www.cresa911.org / www.EngagingOthers.com