Phoenix Business Owners
    www.PHXBusinessOwners.org
Phoenix Business Owners
     www.PHXBusinessOwners.org




Welcome…
                …and Thank You
Two Guiding Principals of the Group




             • None of us knows                   • Repaying forward
             ...
PHXBusinessOwners Activities

1) Continued use of social media to create and maintain virtual relationships
   between bus...
1) PHXBusinessOwners’ Online Presence

                  Newsletter


                   Facebook


                    Li...
1) PHXBusinessOwners’ Online Presence
Your Opportunity
• Make connections that will help you grow your business (classic n...
2) Occasional In-Person Social Interaction

Your Opportunity
• Interact with fellow business leaders in an informal enviro...
3) Community Service Opportunities

Your Opportunity
• Give back to others in greater need than you
• Roll up your sleeves...
4) Advisory Board Participation
Your Opportunity
• Meet Monthly in a structured Board environment, giving and getting inpu...
About Greater Phoenix Advisors, Inc.




Provide revenue-growth and profitability-improvement solutions

• Tools, process ...
Two Heads Are
Better Than One
Value of Advisory Boards

Affordable,     Sounding
 Practical                     Resource
                 Board         ...
Value of Advisory Boards


  Outside                You don’t know
 Evaluation            What you don’t know




        ...
Typical Board Member Issues

                 Family        Marketing
Cash Flow
                Business         and
Conce...
Typical Board Member Issues


 Hiring
                                  Time
  and             Financing
                 ...
What Board Members Learn


              While all businesses
               are unique, 75-80%
           of business cha...
Business Segment Boards




          B2B




  B2C           Gov’t / Non-Profit
Industry Advisory Boards
Silver Board Participation

                                 Numerous analysis, planning   Monthly Webinar to cover key
  ...
Business Vantage
Sample of Webinar Topics

                      Time Management
Low-Cost and Free                           Direct and Wor...
The Network Effect

Industry Advisory Board                                            Business Segment Boards
           ...
B2B
                    Marketing
                     & Sales
                    Advisory
                     Board
   ...
B2B
                    Marketing
                     & Sales
                    Advisory
                     Board
   ...
B2B
                    Marketing
                     & Sales
                    Advisory
                     Board
   ...
The Expanded Network
How Do Silver Board Members Benefit?

                                             Receive structured input and feedback f...
Summary of Network Benefits

  Performance Improvement               Business Segment Interaction               Marketing
...
Summary of Participation Benefits
                   Board Member                                            “Social Membe...
Board Participation Timeline



                                                                        Formation of
     ...
Social and Community Service Timeline



                                                                           Decemb...
Silver Board Participation

                                 Numerous analysis, planning   Monthly Webinar to cover key
  ...
Experience is that marvelous thing that enables you
  to recognize a mistake when you make it again.
Phoenix Business Owners
    www.PHXBusinessOwners.org
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Phx Biz Owners Oct1

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These are the slides that were used at the first In-Person meeting of the PHXBusinessOwners Group. Please contact Robb Evans at robb.evans@PHXBusinessOwners.org with any questions.

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Phx Biz Owners Oct1

  1. 1. Phoenix Business Owners www.PHXBusinessOwners.org
  2. 2. Phoenix Business Owners www.PHXBusinessOwners.org Welcome… …and Thank You
  3. 3. Two Guiding Principals of the Group • None of us knows • Repaying forward everything the “favors” and good fortune • We all have bestowed upon us Two Heads something to offer Pay-it - by others are better • We all have • Putting our something to gain Forward than one experience and • Better decisions can expertise to work for be made through others collaboration • Gaining by giving
  4. 4. PHXBusinessOwners Activities 1) Continued use of social media to create and maintain virtual relationships between business owners 2) Occasional social activities to help further the bonds between group members; we are committed to not have these be your over-used networking cocktail reception 3) Options for participating in group-organized community service opportunities, thereby making a solid positive impact on our communities 4) Formation of Advisory Boards to help provide access to experience, knowledge and network connections to companies looking to grow their revenues and profitability
  5. 5. 1) PHXBusinessOwners’ Online Presence Newsletter Facebook LinkedIn www.PHXBusinessOwners.org Meetup Ning You Tube
  6. 6. 1) PHXBusinessOwners’ Online Presence Your Opportunity • Make connections that will help you grow your business (classic networking) • Seek and receive input to address a specific challenge or opportunity • Get quick input regarding possible new suppliers for products and services you need • Demonstrate your expertise and experience by advising others • Promote your services Your Role • Use common sense and good online etiquette • Be as open and honest as possible • Turn to the group for help; others will appreciate the opportunity to assist you • Assist others; demonstrate your experience and thought-leadership • Limit excessive self-promotion • Talk-up the Group and “recruit” additional business owners (e.g., invite friends, recommend to relevant people in your professional network) • Post pictures of Group activities; “tag” fellow business owners; interact • Consider participating on the Social Media Steering Committee
  7. 7. 2) Occasional In-Person Social Interaction Your Opportunity • Interact with fellow business leaders in an informal environment – but not just over cocktails • Get to know the real person behind the online persona • Establish trust • Extend your personal network – founded on trust and personal knowledge of the individuals • Score points; win $!! Your Role • Participate regularly in the group’s in-person social activities • Talk-up participation amongst other business leaders in the community • Spread the word via social media involvement, both in-advance and afterwards • Seek out and offer suggestions for social activities for the group • Consider participation on the In-Person Social Activities Steering Committee
  8. 8. 3) Community Service Opportunities Your Opportunity • Give back to others in greater need than you • Roll up your sleeves alongside other like-minded business leaders; get to know them on a level beyond swapping business cards at a cocktail party • Demonstrate leadership by you, by your company, and by the small business community of the greater Phoenix area • Pay-it-Forward Your Role • Participate regularly in the group’s community service activities; score points! • Talk-up participation amongst your family, your friends, your company, and your relationships with other business leaders in the community • Spread the word via social media involvement, both in advance and afterwards • Seek out and offer suggestions for community service projects for the group • Consider participation on the Community Service Steering Committee • Feel good about the positive contributions you make to your community
  9. 9. 4) Advisory Board Participation Your Opportunity • Meet Monthly in a structured Board environment, giving and getting input and feedback to help one another profitably grow each others’ businesses • Utilize proven tools and templates to provide the roadmap to success • Focus on the pragmatic elements of business execution; not just theory • Draw upon the experience and expertise of other business owners to address your company’s specific challenges and opportunities • Hold yourself accountable through ongoing updates with a mentor and with your Board Your Role • Attend and participate in monthly Board Meetings • Prepare for Board Meetings (through Webinars, phone sessions and structured templates) • Actively engage with your fellow Board Members; give of yourself, actively listen, share your knowledge and experience, speak and act openly and honestly • Seek input from other Board Members; be open to other perspectives and approaches
  10. 10. About Greater Phoenix Advisors, Inc. Provide revenue-growth and profitability-improvement solutions • Tools, process improvement recommendations, and strategic resources • Proven track record of success, nationally and in Phoenix Place business owners onto Boards of Advisors for one another • Proven methodology employed with over 3000 companies • Purposefully work with a wide diversity of industries
  11. 11. Two Heads Are Better Than One
  12. 12. Value of Advisory Boards Affordable, Sounding Practical Resource Board Sharing Business Advice for Ideas Safe Think Tank Networking Environment
  13. 13. Value of Advisory Boards Outside You don’t know Evaluation What you don’t know One Focus Group Accountability Good Idea
  14. 14. Typical Board Member Issues Family Marketing Cash Flow Business and Concerns Issues Sales Dealing Succession Exit With an Planning Strategies Uncooperative Partner
  15. 15. Typical Board Member Issues Hiring Time and Financing Management Firing Balancing Changing New Personal Course Technology and Business Life
  16. 16. What Board Members Learn While all businesses are unique, 75-80% of business challenges are common to ALL companies There’s an advantage to not being locked into your industry’s way of thinking
  17. 17. Business Segment Boards B2B B2C Gov’t / Non-Profit
  18. 18. Industry Advisory Boards
  19. 19. Silver Board Participation Numerous analysis, planning Monthly Webinar to cover key Monthly Board Meeting and business-execution topics and prepare for Board templates and tools Meeting Additional monthly phone coaching session to ensure Semi-annual meetings with Monthly Social or Community comprehension of Webinar Platinum Board; quarterly Service opportunities information and to confirm meetings with Gold Board Board preparedness Ongoing mentions in PHXBusinessOwners’ Website, Ning Group / Shared Network Ongoing access to a Gold Board Blog, Twitter, FaceBook, to provide inter-meeting Mentor LinkedIn, newsletter, etc., with communication periodic links to your corporate Website
  20. 20. Business Vantage
  21. 21. Sample of Webinar Topics Time Management Low-Cost and Free Direct and Word-of- Developing and Negotiating to Make for the Business Marketing Tactics Mouth Marketing Using a Sales System it Happen Leader Creating Your Working with Banks Personal and Understanding Inspirational Four Elements of During Tough Company Vision Financial Statements Leadership Successful Hiring Economic Times Statements Cash Flow & Cash Creating Written Identify and Results-Driven Management Creating a Marketing Personal and Written Understand Your Communications Including Credit & Plan Company Plans Target Audience Collection Policy Improving Company Insurance: Health, Developing Your Results Through Liability and Other Retaining Your Financing Strategy Web-Based Understanding Business Insurance Current Customers Including Leasing Marketing Behaviors Needs Essentials
  22. 22. The Network Effect Industry Advisory Board Business Segment Boards Exit Planning Benefits Comm. & Comp. Property B2B Financial Book- Advisory Board Tax Financial Market keeping Planning Know-How Opportunity Gov’t / B2C Non-Profit Credit / PFP Lending Financial Know-How Meets Market Opportunity Ongoing Focus Groups – Multiple Business Segments Real Solutions Addressing Real Opportunities and Challenges
  23. 23. B2B Marketing & Sales Advisory Board Gov’t / B2C Non- Profit B2B Technology Advisory Specific Industry Market Board Know-How Opportunity Gov’t / B2C Non- Profit B2B Financial Advisory Board Gov’t / B2C Non- Profit Specific Industry Know-How Meets Market Opportunity Ongoing Focus Groups – Multiple Business Segments Real Solutions Addressing Real Opportunities and Challenges
  24. 24. B2B Marketing & Sales Advisory Board Gov’t / B2C Non- Profit B2B Technology Advisory Specific Industry Market Board Know-How Opportunity Gov’t / B2C Non- Profit B2B Financial Advisory Board Gov’t / B2C Non- Profit Specific Industry Know-How Meets Market Opportunity Ongoing Focus Groups – Multiple Business Segments Real Solutions Addressing Real Opportunities and Challenges
  25. 25. B2B Marketing & Sales Advisory Board Gov’t / B2C Non- Profit B2B Technology Advisory Specific Industry Market Board Know-How Opportunity Gov’t / B2C Non- Profit B2B Financial Advisory Board Gov’t / B2C Non- Profit Specific Industry Know-How Meets Market Opportunity Ongoing Focus Groups – Multiple Business Segments Real Solutions Addressing Real Opportunities and Challenges
  26. 26. The Expanded Network
  27. 27. How Do Silver Board Members Benefit? Receive structured input and feedback from other thought- leaders in the business community Peer Boards, including • Address real-life issues and opportunities faced by your firm Industry Segment • Pragmatic input – NOT just theories or general principles Boards Engage in ongoing interaction with, and obtain input from, decision-makers and business owners in desired markets • Shape product direction and sales approaches Silver • Get input and make valuable contacts that will provide direction Board for addressing key strategic needs Semi-Annual • Present specific solutions, alone and in partnership Quarterly Platinum Gold Board Board Interaction Interaction Elevate the Firm’s Market Visibility • Direct interaction with Business Segment counterparts; indirect exposure to 1200+ additional Phoenix-based business leaders • Awards of Achievement; Web and Social Media promotion
  28. 28. Summary of Network Benefits Performance Improvement Business Segment Interaction Marketing • Monthly Peer Input • Ongoing engagement with 18- • Present your own Firm’s • Address real-life issues and 25 companies in a wide range capabilities within framework opportunities faced by your firm of industries, plus a mentor of ongoing Board interaction • Get pragmatic & directly • Raise market challenges and • Website, social media group applicable input, rather than identify solutions that will and newsletter exposure to theory and general principles shape company direction, 1000+ companies; direct links • Personal Preparation & sales and investment to your own Web presence Follow-up approaches • Opportunity for individual • Accountable action plans to • Present unique company Honorariums in your specific ensure execution and accountability for accepted input challenges and opportunities, field and hear potential new • Opportunity to receive awards • Business Education methods for addressing them • Guest speakers and gain recognition for • Identify opportunities to expertise and contributions • Relevant research partner with other firms to • Be highlighted as company-of- • Tools & Other Resources address market needs the-month to over 1000 companies
  29. 29. Summary of Participation Benefits Board Member “Social Member” • Monthly Board meeting for gaining valuable input to • Participate in Monthly Community Service and Social grow your business Activities – grow close to other community business • Numerous analysis, planning and business-execution leaders while also “paying-it-forward” to those less templates and tools fortunate in the community • Monthly Webinar to cover key topics and prepare for • Monthly newsletter chock full of activity updates, Board Meeting business advice, and special discounts exclusively • Additional phone coaching session to ensure offered to Organization participants and Board comprehension of Webinar information and to Members confirm Board preparedness • Semi-annual meetings with Platinum Board; quarterly meetings with Gold Board • Ongoing access to a Gold Board Mentor • Ning Group / Social Media to provide inter-meeting communication • Ongoing mentions in PHXBusinessOwners’ Website, Blog, Twitter, FaceBook, LinkedIn, newsletter, etc., with periodic links to your corporate Website • Ability to participate in Monthly Community Service and Social Activities– grow close to other community business leaders while also “paying-it-forward” to those less fortunate in the community • Monthly newsletter chock full of business advice, activity updates, and special discounts exclusively offered to Organization Participants and Board Members
  30. 30. Board Participation Timeline Formation of Boards and Preparatory Kickoff of Initial Webinars and Board Meetings Phone Follow -up Preliminary work: • Vision and • Business Mission Assessment • 2010 Goals, Robb to follow- • Biography Strategies and up within the Action Plans next two weeks • Prep for Initial to confirm Board Meeting Register registration Today information and initiate creation of Boards
  31. 31. Social and Community Service Timeline December 8th November 10th • St. Vincent de Paul Family • St. Vincent de Evening Meal November 4th Paul Family • 4:00 PM to Evening Meal 6:30 PM • The “Ultimate • 4:00 PM to Quest” at Dave & 6:30 PM October 31st Buster’s in Tempe Market Tempe Town Place Lake Clean-up • 5:45 PM and Tree Register Today; Planting Robb to follow- • 8:00-10:00AM up within 2 weeks to confirm registration information
  32. 32. Silver Board Participation Numerous analysis, planning Monthly Webinar to cover key Monthly Board Meeting and business-execution topics and prepare for Board templates and tools Meeting Additional monthly phone coaching session to ensure Semi-annual meetings with Monthly Social or Community comprehension of Webinar Platinum Board; quarterly Service opportunities information and to confirm meetings with Gold Board Board preparedness Ongoing mentions in PHXBusinessOwners’ Website, Ning Group / Shared Network Ongoing access to a Gold Board Blog, Twitter, FaceBook, to provide inter-meeting Mentor LinkedIn, newsletter, etc., with communication periodic links to your corporate Website
  33. 33. Experience is that marvelous thing that enables you to recognize a mistake when you make it again.
  34. 34. Phoenix Business Owners www.PHXBusinessOwners.org

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