Home Staging Presentation for Realtors

“Price will bring your home interest,But Staging will bring in Offers!”
Gary Keller
Keller Williams Realty
Platinum Home Staging, Inc.

Home staging is the act of preparing a property for sale in the real estate marketplace. The goal of staging is to make a home appealing to the highest number of potential buyers.
Staging techniques focus on improving a property's appeal by transforming it into a welcoming, attractive product that more buyers might want.
What is “Home Staging”?

It is NOT to deceive the Buyer by covering flaws or defects in the home.
What Home Staging is NOT

It is NOT simply placing furniture or accessories in an empty room.
What Home Staging is NOT

What Home wouldBenefit from home staging?

all of them

Too Small?

Sold in 13 days – March 2010

Too BIG?

Received Multiple Offers – Jan 2010

Price Point Doesn’t Warrant Expense?

Sold in 4 weeks – March 2010

Languished Listing?

Sold in 2 weeks – April 2010

“My house is …..”

Sold in 11 Days – May 2010

“Buyers can tell that this is the...”

Received Multiple Offers – Jan 2010

“Buyer’s……”

How to suggest home staging to your clients…..Without offending them

“I offer a Home Staging Consultation as a standard part of
my Listing Services.”

“I offer a Home Staging Consultation as a standard part of my Listing Services.”
“ A Professional Home Stager will be able to give us both an
unbiased opinion about how the house the will be perceived
by potential buyers.”

“I offer a Home Staging Consultation as a standard part of my Listing Services.”
“ A Professional Home Stager will be able to give us both an
unbiased opinion about how the house the will be perceived
by potential buyers.”
“The Home Stager that I use is fully Licensed and Insured and has earned the RESA-Pro Designation”

How to choose the righthome stager

Do they have a valid business license?
Are they insured? Home Stagers are in essence independent contractors
Find a Home Stager with the most experience in actually Staging homes
Does the Stager have a portfolio or website with before and after photography?
More importantly, make sure that their portfolio contains photos that are of their own work. Not of stock photography or supplied by their training course.
Does their website have current information on recently staged properties or successes in today’s market and economy?
Do they offer a range of Staging options and Styles, or is it “one-style-fits-all”
Ask for references, and then check those references and ask for more than just one professional reference: Home Owner, Realtor, Developer, etc.
Not All Stagers Are Created Equal

How partnering with a professional home stager benefits you!

Home Stagers make great referrals

Home Stagers can play the
“Bad Cop” really well

Home Stagers can play the
“Bad Cop” really well
Tells your Seller that you are up-to-date in current marketing strategies.

Platinum Home staging, inc.
805.553.9952

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Home Staging Presentation for Realtors

by Connie Tebyani on Jun 16, 2010

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Home Staging Presentation for Realtors — Presentation Transcript