Home Staging Presentation for Realtors

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Home Staging presentation for realtors about what Home Staging is and isn\'t. Including results in todays marketplace and why it is SO important for Real Estate Agents to PARTNER with a professional Home Stager.

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Home Staging Presentation for Realtors

  1. 1. “Price will bring your home interest,But Staging will bring in Offers!”<br />Gary Keller<br />Keller Williams Realty<br />Platinum Home Staging, Inc.<br />
  2. 2. Home staging is the act of preparing a property for sale in the real estate marketplace. The goal of staging is to make a home appealing to the highest number of potential buyers.<br />Staging techniques focus on improving a property's appeal by transforming it into a welcoming, attractive product that more buyers might want.<br />What is “Home Staging”?<br />
  3. 3. It is NOT to deceive the Buyer by covering flaws or defects in the home.<br />What Home Staging is NOT<br />
  4. 4. It is NOT simply placing furniture or accessories in an empty room.<br />What Home Staging is NOT<br />
  5. 5. What Home wouldBenefit from home staging?<br />Platinum Home Staging, Inc.<br />
  6. 6. all of them<br />Platinum Home Staging, Inc.<br />
  7. 7. Too Small?<br />
  8. 8. Sold in 13 days – March 2010<br />
  9. 9. Too BIG?<br />
  10. 10. Received Multiple Offers – Jan 2010<br />
  11. 11. Price Point Doesn’t Warrant Expense?<br />
  12. 12. Sold in 4 weeks – March 2010<br />
  13. 13. Languished Listing?<br />
  14. 14. Sold in 2 weeks – April 2010<br />
  15. 15. “My house is …..”<br />
  16. 16. Sold in 11 Days – May 2010<br />
  17. 17. “Buyers can tell that this is the...”<br />
  18. 18. Received Multiple Offers – Jan 2010<br />
  19. 19. “Buyer’s……”<br />
  20. 20. How to suggest home staging to your clients…..Without offending them<br />Platinum Home Staging, Inc.<br />
  21. 21. “I offer a Home Staging Consultation as a standard part of <br />my Listing Services.”<br />Platinum Home Staging, Inc.<br />
  22. 22. Platinum Home Staging, Inc.<br />“I offer a Home Staging Consultation as a standard part of my Listing Services.”<br />“ A Professional Home Stager will be able to give us both an <br />unbiased opinion about how the house the will be perceived <br />by potential buyers.”<br />
  23. 23. Platinum Home Staging, Inc.<br />“I offer a Home Staging Consultation as a standard part of my Listing Services.”<br />“ A Professional Home Stager will be able to give us both an <br />unbiased opinion about how the house the will be perceived <br />by potential buyers.”<br />“The Home Stager that I use is fully Licensed and Insured and has earned the RESA-Pro Designation”<br />
  24. 24. Platinum Home Staging, Inc.<br />
  25. 25. How to choose the righthome stager<br />
  26. 26. Do they have a valid business license? <br />Are they insured? Home Stagers are in essence independent contractors <br />Find a Home Stager with the most experience in actually Staging homes<br />Does the Stager have a portfolio or website with before and after photography?<br />More importantly, make sure that their portfolio contains photos that are of their own work. Not of stock photography or supplied by their training course. <br />Does their website have current information on recently staged properties or successes in today’s market and economy?<br />Do they offer a range of Staging options and Styles, or is it “one-style-fits-all” <br />Ask for references, and then check those references and ask for more than just one professional reference: Home Owner, Realtor, Developer, etc.<br />Not All Stagers Are Created Equal<br />
  27. 27. How partnering with a professional home stager benefits you!<br />
  28. 28. Home Stagers make great referrals<br />
  29. 29. Home Stagers make great referrals<br />Home Stagers can play the <br />“Bad Cop” really well<br />
  30. 30. Home Stagers make great referrals<br />Home Stagers can play the <br />“Bad Cop” really well<br />Tells your Seller that you are up-to-date in current marketing strategies.<br />
  31. 31. Platinum Home staging, inc.<br />805.553.9952<br />

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