Mobile world congress 2014 - PHD


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Présentation des nouveautés du Mobile World Congress 2014 :
- Mobiles
- Tablettes
- Objets connectés
- Automobile
- Villes connectées
- Paiements

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Mobile world congress 2014 - PHD

  1. 1. 2014
  2. 2. Areas of Focus • Mobile handsets • Tablets • Wearables • Automotive • Connected city • Mobile payments
  3. 3. Announcements Mobile handsets • Nokia releases 3 new Android handsets • Mozilla launch $25 smartphone • Sony release Xperia Z2 • Samsung unveil Samsung 5S • HTC launch desire 816 Tablets • LG launch Pro2 phablet • Sony release Xperia Z2 tablet Wearable technology • Samsung unveil „Gear fit‟ • Sony release Lifelogger Smartband • Fujitsu launch smartglove • Huawei launch Talkband B1 Other • Oral B launch connected toothbrush • Eyesight promote gesture controls
  4. 4. Top Keynotes Mark Zuckerberg: CEO Facebook “WhatsApp is a great company and a great fit for us. It is the most engaging mobile application that has ever existed and is a great fit for us, and one that‟s well worth its price” Jan Koum: CEO WhatsApp Jan announced WhatsApp are moving into voice and will have a voice product available by Q2. Jan also commented that post acquisition business will continue as usual, still no marketing on the WhatsApp platform.
  5. 5. Best phones of MWC 2014
  6. 6. Galaxy S5 • Better design, better user experience • Fingerprint Scanner • Heart rate monitor • Adaptive display • Dust & Water resistant • Release date : April 2014
  7. 7. Xperia Z2 • Great all round media device • Good for sound, camera, music • Full HD 5.2-inch display • Waterproof up to 1 metre • Larger screen size 5.2 inches • 2GB of RAM • Release date : April 2014
  8. 8. X, X+, XL • Entry level smartphone • First Nokia device to run Android • Targeted at emerging markets • 512MB of RAM • Approximate cost £75
  9. 9. Desire 816 • Colourful, well designed, mid-rangesmartphone • 5.5 inch 720p screen • 4G ready • BoomSound speakers • Nano SIM • 1.5GB of RAM
  10. 10. Yotaphone • The perfect smartphone and e-reader in one device • Built to be great for reading content, easy to see notices, emails and tweets • Always on paper display • Dual screen (1 x black and white & 1 x colour) • Integrated social connectivity
  11. 11. G Flex • The worlds first flexible and curved smartphone • G-Flex‟s curved screen fills your field of vision to deliver a more immersive experience • 13 megapixel high performance camera • Runs Android Jelly Bean
  12. 12. Mozilla Firefox OS Smartphone • $25 entry level smartphone, a truly remarkable achievement • Aimed at emerging markets • Device allows you to take pictures, browse the web, email, and play music
  13. 13. Best tablets of MWC 2014
  14. 14. Xperia Z2 • World‟s slimmest and lightest waterproof tablet • Contains Sony‟s Front Surround audio technology • Full HD 10.1-inch tablet • 3D Graphical capabilities • Release date: March 2014
  15. 15. G Pro 2 • New phablet device (cross between phone and tablet device) • Dual screen mode (two apps open on screen at same time • 5.9-inch full HD display • Running Android KitKat 4.4 • 3GB of RAM • 16/32GB of internal storage
  16. 16. Ultrasound notepad Transmit pen and ink drawings to your tablet in real time using ultrasonic frequencies
  17. 17. Yoga tablet • Full HD 10 inch tablet • 16GB hard drive • Long lasting 3 cell lithium battery • Built in kickstand • Runs Android 4.2 • Low cost
  18. 18. Wearables
  19. 19. Galaxy Gear 2 Neo • 1.63-inch Super AMOLED screen • Weight: 55 grams • Tizen OS (Samsung‟s own operating system) • In-built Fleksy keyboard • 2MP camera located in the watch face
  20. 20. Gear Fit • Designed to track your health and fitness through slim, lightweight wristband • SmartWatch coupled with fitness tracking sensors • World‟s first curved Super AMOLED wearable device • 1.84-inch touch screen • Tizen OS (Samsung‟s own operating system)
  21. 21. SmartWatch 2 • World‟s first Android compatible SmartWatch with one touch NFC • 1.6 inch touchscreen display • Water resistant, sun-light readable display • Screen resolution of 220 x 176 pixels
  22. 22. Lifelogger Smartband • Activity tracker with no screen, but instead synchs to Sony smart devices • Integrated camera that takes photos every few seconds • Activity tracked and synchronised with Lifelog Android App
  23. 23. Automotive: Connected Cars
  24. 24. Focus 2014 • Ford‟s most advanced Focus yet, launching with Synch 2, an 8 inch high resolution touch screen • Hands free parking • Two in-built voice activated apps, Parkopedia (lets people search for parking spaces) and Aupeo (lets people browse the radio) : both voice activates • Collects data (2.5million data points every second) via sensors and avoids obstacles in the road • Other driver aids include Blind Spot Information System (BLIS) & Active City Stop: helps avoid imminent collisions with pedestrians, bikers and cars in urban environments
  25. 25. Connected drive • Concept is to deliver real-time personalised driver services - weather forecast, finding a top rated restaurant or a local speed limit,… - that will enhance in-vehicle experience • BMW‟s ConnectedDrive system “securely and anonymously” matches offers and promotions with driver preferences
  26. 26. Connected City
  27. 27. Connected home AT&T Digital Life • Showcased mobile‟s ability to control various in-home technologies • Remote home security : lights, locks, smoke and water detection all operated via smartphone • Connected entertainment systems – speakers, Internet radio, kids alarm clocks and teddy bears all operated via smartphone
  28. 28. Electric Toothbrush • One of the most talked about MWC2014 exhibits • Bluetooth 4.0 connectivity and companion app built into Oral B toothbrush • Features include Stopwatch, Pressure sensor, social connectivity • Price: 250€ • Global roll out: June 2014
  29. 29. Connected clothing • Concept is to use in-built sensors to monitor physical activity • Smart Sensing fabric woven with micro-sensors that transmit data to companion app • Read Body heat, respiration rate, heart rate, and motion through location via GPS • Health monitoring capabilities
  30. 30. Mobile Payments
  31. 31. Barclaycard Anywhere • Provide smaller merchants with ability to take mobile payments easily • Merchant uses an app that is synched to card-reader to take payment • Secure pin entry device which attaches to a Smartphone or tablet and interacts with Barclaycard payment application using 3G or Wifi • Customers receive their receipt by e- mail or text
  32. 32. MasterPass • Allows consumers make payments with a single tap • Masterpass stores payment information onto smart devices • Application based facility that takes payment for physical objects • Supports payment via NFC, QR Codes and specific payment tags • Beginning retailer integration process
  33. 33. BLE payment technology • Provides retailers with the ability to push a promotion to a consumer based on their in-store real-time location • Promotion is broadcast via in-store beacons • When a customer comes within beacon range, a consumers device receives the promotion • Allows Integration of voucher delivery and usage with CRM loyalty schemes
  34. 34. Implications for marketers • Mobile is fast becoming core to everything we do • Smartphone manufacturers are focusing in two areas : – Reducing device ownership costs: Aimed at emerging markets – Increasing sophistication and functionality of high end devices • Connectivity moving past the smartphone to all manner of objects both in terms of wearable technology and objects within the home – Businesses are using connectivity to innovate and launch new types of consumer products • Mobile payments are transforming the way that consumers pay for products – the checkout will be a thing of the past • All connected products are delivering a wealth of consumer data that is allowing marketers to have a much more detailed understanding of their consumers
  35. 35. 2014