The Future of Business Collaboration

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How today's hottest trends--crowdsourcing, consumerization of IT, mobility, social media and globalization--create a new landscape for modern business collaboration.

How today's hottest trends--crowdsourcing, consumerization of IT, mobility, social media and globalization--create a new landscape for modern business collaboration.

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  • 1. TM THE FUTURE OF BUSINESS COLLABORATION How today’s hottest trends—crowdsourcing, consumerization of IT, mobility, social media and globalization—create a new landscape for modern business collaboration. TM
  • 2. TM ONE OF THE BIGGEST SHIFTS IN BUSINESS TODAY IS A STEADY MOVE TOWARD A VIRTUAL WORKPLACE. TM • Colleagues, managers and direct reports • Customers, partners and suppliers We work in remote offices, home offices, client sites and on the road, and are increasingly looking for ways to communicate with each other. Virtual workers are not just redefining where business gets done, but are also changing how business gets done. One of the biggest shifts in business today is a steady move toward a virtual workplace. This new breed of virtual workers are located in places different from:
  • 3. TM Improve personal reputation Feel more connected Work more effectively 4 3Voice opinions 1 2 Network with others of companies use social technologies. Of those companies: Report business value from their investment in social technologies 90% 25% 65% Report improved knowledge worker productivity Report improved collaboration & communication 70% 5 TOP 5 REASONS PEOPLE ENGAGE IN SOCIAL TECHNOLOGY AT WORK 1
  • 4. TMTM 2011 2010 2000 10% 30% 40% BUSINESS CONSUMERS ARE DEVELOPING STRONG PREFERENCES AROUND TECHNOLOGY 2
  • 5. TM 10,000 apps intheApple® AppStore SM in2008.12 Morethan1.5 million appsintheAppleiTunes® ,AppStore SM andGooglePlay™ in2012 2015 2011 2008 300M 8.2B 98B MOBILITY CHANGES THE WAY WE THINK ABOUT COLLABORATION 3 4 5 6,7
  • 6. TMTM GONE ARE THE DAYS OF BEING FORCED TO USE COMPANY-ISSUED TECHNOLOGY HOW DO ENTERPRISES SUPPORT BYOD? 0 25 50 32% 37% 44% Support employee- owned smartphones Support employee- owned tablets Support employee- owned laptops 8
  • 7. TMTM TECHNOLOGY POWERS THE MOBILE WORKER 17% 67% 69% Of workers say they would forego a salary increase for the ability to telecommute Say teleworking improves work quality Say teleworking improves productivity 9 1010
  • 8. TMTM 2005 2010 2015 MOBILEWORKERS WORLDWIDE 1.3B 1B 600M 3.5 Use a tablet device AVG. NUMBER OF DEVICES PERWORKER 64% MOBILITY CHANGES THE WAY WE THINK ABOUT COLLABORATION 11 11
  • 9. TM MOBILITY IS THE FASTEST GROWING TECHNOLOGY TREND. EVER. In the past, enterprises routinely blocked external social media sites. More recently, enterprises are embracing social media as a way to grow business. FROM BLOCKING... TO BUILDING 2009 2011 2014*projected Of buyers are more likely to buy when a CEO uses social media Of employees say they trust their company more when the C-level communicates via social media Of buyers believe C-level social engagement improves a brand’s image 0 25 50 75 100 76% 95% 50% 82% 20% 77% Of buyers use social media to engage new vendors 33% 12 13 13 14 14 14 14
  • 10. TM SOCIAL EMPLOYEES AMPLIFY THE VOICE OF BUSINESS DOWNLOAD FULL eBOOK THE NUMBER OF SOCIAL MEDIA ASSETS USED BY THE AVERAGE ENTERPRISE.  Brand loyalty  Employee satisfaction  Ideation  Marketing/Advertising  Productivity  Public relations  Relationship building POTENTIAL BUSINESS BENEFITS ping ping ping share Chatter tweet blog blog blog blog blog blog blog blog blog blog blog blog blog post feed feed feed feed feed feed feed feed feed feed feed tweet tweet tweet tweet tweet tweet tweet social social social social social social social likeshare share share share share share share share share share share share share share share curate curate curate curate curate curate curate curate curate curate content content content content social content content content content content content Facebook Facebook Facebook Facebook Facebook Facebook Facebook Facebook Facebook Facebook Facebook Facebook ping ping ping ping ping Facebook LinkedIn LinkedIn Chatter Chatter Chatter Chatter Chatter Chatter Chatter Chatter Chatter post post post ping LinkedIn LinkedIn LinkedIn LinkedIn LinkedIn LinkedIn LinkedIn post post post shareshare blog blog blog feed feed tweet social social social share curate curate curate content content Facebook Facebook Facebook ping ping ping Chatter Chatter like post LinkedIn LinkedIn post post post post tweet Chatter tweet share ping tweet blog tweet social like share share curate Facebook blog like like curate Facebook ping Chatter blog social curate Chatter blog social ping LinkedIn blog feed share curate post content content Facebook ping Chatter share Facebook Facebook post Facebook LinkedIn tweet blog blog feed feed feed feed curate curate curate content Facebook ping ping ping post share blog feed feed tweet tweet social like like like like share share curate curate curate content Facebook Facebook Facebook Facebook ping LinkedInLinkedIn Chatter Chatter post LinkedIn LinkedIn post post blog blog like like feed curate content Chatter Chatter like tweetpost ping like blog feed feed tweet share share curate curate content Facebook post LinkedIn post ping ping pingblog blog blog blog feed feed tweet tweet social social share share curate curate content content Facebook Facebook Chatter post LinkedIn post post tweet tweet shareshare share blog blog blog blog feed feed tweet social social social social share curate curate curate content content Facebook Facebook Facebook Facebook Facebook ping ping ping ping ping Chatter ChatterChatter postpost post post post LinkedIn LinkedIn post post post tweet tweet curate blog Chatter tweet tweet content feedshare ping blog tweet share content content Chatter tweet social like Facebook LinkedIn like curate ping ping Chatter share share Facebook Chatter post blog blog blog feed social social share curate curate content Facebook ping Facebook Chatter post LinkedIn ping ping tweet blog feed feed like like like like share blog share curate curate content content content content Facebook Facebook ping Chatter LinkedIn feed Facebook LinkedIn share blog blog blog blog feed feed tweet tweet social like share curate curate content content Facebook Facebook Facebook ping ping ping LinkedIn Chatter Chatter post post LinkedIn LinkedIn LinkedIn post post Chatter blog social ping LinkedIn content social share Facebook blog like content like tweetpostcontent tweetpost ping like blog blog blog feed feed tweet social social share sharecurate curate curate content Facebook Facebook Chatter post LinkedIn post feedping curate tweet share curate Facebook LinkedIn post share feed like feed curate Chatter tweet shareshare share shareblog blog blog blog feed feed feed tweet social social social share curate curate curate content content Facebook Facebook Facebook ping ping ping ping ping ping Chatter like post Facebookping post LinkedIn LinkedIn LinkedIn post post post post tweet post content tweet Chatter tweet curate share share blog blog feed feedtweet social social social like share curate curate curate content Facebook Facebook tweet curate Facebook Facebook Facebook ping ping ping Chatter Chatter post LinkedIn LinkedIn LinkedIn ping like like blog blog feed feed share curate content post Facebook Facebook ping post post share blog social curate ping Chatter LinkedIn post post tweet tweet share blog Chatter post tweet tweet ping Chatter blog blog feed feed feed tweet social share share like sharecurate content content content Facebook Facebook Chatter LinkedIn post blog share curate content ping Chatter Chatter share Facebook ping Facebook content 25% of businesses offer social media training. ONLY 15 15
  • 11. TM 1. McKinsey&Company(2012).TheSocialEconomy:Unlocking ValueandProductivity ThroughSocialTechnologies.Retrievedathttp://www.mckinsey.com/insights/mgi/research/ technology_and_innovation/the_social_economy 2. Cognizant(2012).MakingBYODWorkforYourOrganization.Retrievedat http://www. cognizant.com/RecentHighlights/Making-BYOD-Work-for-Your-Organization.pdf 3. Dalrymple,J.(2008).Apple:300MillioniPhoneAppsDownloaded.Retrievedat: http://www.macworld.com/article/1137352/300million.html 4. GartnerInc.(2011).GartnerSaysWorldwideApplicationStoreRevenueForecastto Surpass$15Millionin2011. Retrievedat:http://www.gartner.com/it/page.jsp?id=1529214 5. MarketsensusResearchandInnovation(2011).98BillionMobileAppDownloads Projectedby2015.Retrievedat http://marketsensus.wordpress.com/2011/12/31/98- billion-mobile-app-downloads-projected-by-2015/ 6. SteelMediaVentures(2012).AppStoreMetrics. Retrievedat http://148apps.biz/app-store-metrics/ 7. Velazco,D.(2012).Google’sPlayStoreHits25BillionAppDownloads,KicksOffFiveDay SaletoCelebrate.Retrievedathttp://techcrunch.com/2012/09/26/google-play-store-25- billion-app-downloads/ 8. Reisinger,D.(2012).Mobile&WirelessSlideshow:GartnerBYODStudy:Enterprises JustSayYes.Retrievedfrom http://www.cioinsight.com/c/a/Mobile-and-Wireless/ Gartner-BYOD-Study-Enterprises-Just-Say-Yes-827004/ 9. Daniel,D.(2012).TelecommutingCreatesHappierandMoreProductiveEmployees. Retrievedat http://h30565.www3.hp.com/t5/Feature-Articles/Telecommuting-Creates- Happier-and-More-Productive-Employees/ba-p/1834 10. TeamViewer(2012).TeamViewerSurvey:AmericansWanttoTelecommute. Retrievedat http://www.teamviewer.com/en/press/20120214.aspx 11. TimesNewspapersLtd.(2012).TheRiseoftheMobileWorker. Retrievedathttp://www.thetimes.co.uk/tto/public/ 12. VanGrove,J.(2009).STUDY:20%IncreaseinCompaniesBlockingSocialMediaSites. Retrievedat http://mashable.com/2009/08/21/social-networks-blocked/ 13. Gartner(2011).Predicts2012:TheRisingForceofSocialNetworkingand CollaborationServices.Retrievedat http://www.gartner.com/id=1859216 14. Pick,T.(2012).72FascinatingSocialMediaMarketingFactsandStatisticsfor2012. Retrievedathttp://www.jeffbullas com/2012/07/24/72-fascinating-social-media -marketing-facts-and-statistics-for-2012 15. DiasRibiero,L.(2012).AlarmingReport:BrandsLeavingThemselvesExposed ThroughSocialMediaMismanagement.Retrievedathttp://marketingeasy.net/ alarming-report-brands-leaving-themselves-exposed-through-social-media- mismanagement/2012-02-06/ RESOURCES