Doing Strategic Intercultural Research


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The PP covers key points of an overview lecture on doing intercultural communciation research for students and professionals.

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Doing Strategic Intercultural Research

  1. 1. Strategic Intercultural Research Peter G Collier Spring International Class SciencesCom Nantes May 26th 2010
  2. 2. Backdrop Our Global Baby
  3. 3. Modern man is not loyal to a monarch or a land or a faith, whatever he may say, but to a culture Ernest Gellner
  4. 4. «I don’t think I have cultural prejudices » <ul><li>Iran Offers Islamic Model to Tackle Economic Crisis KULA LUMPUR (IRIB) - Minister of Economic and Financial Affairs Sayyed Shamsoddin Hosseini said the Islamic economy is a good example for solving the world's economic dilemmas and presenting scientific and reliable models while enjoying commercial opportunities and prosperous markets. </li></ul>
  5. 5. STARE - SHARE
  6. 6. What’s the Sub-Text? <ul><li>&quot;More than one fifth of world population live in Islamic countries but only %10 of GDP, exports and world investment belong to the Islamic world and this process should change,&quot; Hosseini added on the sidelines of Islamic economy global forum in Kuala Lumpur. </li></ul><ul><li>&quot;Presently, %15 of Islamic countries' foreign trade is being done among them,&quot; Minister of Economic and Financial Affairs said, adding, &quot;By using Islamic countries' common market and inter-group trade development, we can achieve Muslim's welfare and more participation of Islamic countries in world economy arena.&quot; </li></ul>
  7. 7. GLOBAL INFLUENCING STRATEGY PUBLIC TARGET International Festival of Cultural Diversity and World Day of Cultural Diversity for Dialogue and Development May 19th-26th 2010 UNESCO
  8. 8. The Waco Kid Cross-Cultural Methodology
  10. 10. Intercultural Research Pioneers
  11. 11. THREE CORE CLASSES <ul><li>FACE </li></ul>
  12. 12. THREE CORE CLASSES <ul><li> </li></ul><ul><li> SPACE </li></ul>
  13. 13. THREE CORE CLASSES <ul><li>PACE </li></ul>
  14. 14. SPACE Control Mapping Power PACE Dynmaic Feedback Engagement FACE Identity Language Form
  15. 15. What knowledge do I look for? <ul><li>FACE: Language, Values, Tone, Coherence </li></ul><ul><li>SPACE: Positioning: Political, Professional, Social </li></ul><ul><li>PACE: Dynamics, Feedback, Engagement. </li></ul>
  16. 16. Sourcing Good Research <ul><li>Quantative: find stats with meaning and linked empirically with realities (ex.: GLOBE project, OECD papers). </li></ul><ul><li>Qualitative: read interviews that matter; search CPs with clear stategic goals; explore emerging market field for ‘intelligent’ communicaiton solutions (ex Biz360, Inc) . </li></ul><ul><li>Formal: Locate serious university and business research knowledge platforms. Learn to think interdisciplinary as research. </li></ul><ul><li>Informal: Build your knowledge base using your eyes & ears across daily life, street commentaries and the blogoshere. </li></ul><ul><li>Tip: Play the game: ‘Design me the perfect search engine!’ </li></ul>
  17. 17. Do you know this man? <ul><li>The World Best Known Intercultural Researcher </li></ul>
  18. 18. Hofstede’s culture dimensions <ul><ul><li>PDI – IDV – MAS – UAI - LTO </li></ul></ul>
  19. 19. ICC Strategic No 1: ‘Giving Phones to the Natives’
  20. 20. Digicel in the Global Economy
  21. 21. What’s the subtext? <ul><li>“ The Foundation is working closely with several non-government organisations and churches – World Vision Pacific Development Group (PDG), Hope Worldwide PNG, Four Square Church, City Mission, , Gateway Church and WeCARe Foundation – to get the Mobile Learning Centres to the areas where they are most needed. The churches and NGO’s will also be responsible for the operations of the Mobile Learning Centre by helping with pre- school teacher training, skills training, adult literacy classes and any other areas of support that have been identified within the community.” </li></ul>
  22. 22. ICC Strategic No 2: InterCultural Communicaton Today
  23. 23. Who is Hai Bao? <ul><li>« Hai Bao embodies ideal of the coexistence of different cultures in cities; embodies the appreciation of economic development and environmental sustainable development; embodies the wish to remodel the city communities, embodies the anticipation of the well-off both urban cities and countrysides. Hai Bao is the whish to colorful life and the warm invitation to friends from all over the world to... » </li></ul>
  24. 24. What’s the sub-text here?
  25. 25. Intercultural Global Strategy Challenge <ul><li>The initial design strategy for the Pavilion established three aims to meet the government sponsor’s key expectation that the pavilion should become one of the five most popular attractions at the Expo. </li></ul><ul><li>The first aim was to design a pavilion whose architecture was a direct manifestation of what it was exhibiting. (FACE) </li></ul><ul><li>The second idea was to ensure a significant area of open public space around it so visitors could relax and choose either to enter the pavilion building, or see it clearly from a calm, non-queuing vantage point. (SPACE) </li></ul><ul><li>Thirdly, it would be unique among the hundreds of other competing pavilions, events and programmes. The communication strategy adopted an approach that would engage meaningfully with Shanghai Expo’s theme, Better City, Better Life, (PACE) </li></ul>
  26. 26. Creative Intercultural Communicaiton at its best <ul><li>The UK Pavilion The Seed Cathedral </li></ul>
  27. 27. Sensing is the New Communication Strategy see:
  28. 28. ICC Research Trends <ul><li>Culture as screen/inter-face </li></ul><ul><li>Managing corporate social media strategies </li></ul><ul><li>Media services’ intercultural partnerships </li></ul><ul><li>Intercultural consumer perspectives </li></ul><ul><li>New intercultural content production, delivery and monitoring. </li></ul>
  29. 29. Art and Artists : Waving at Clouds <ul><li>Wayne Wong, a multimedia artist born in Hong Kong </li></ul><ul><li>“ Memory and its connection to images in our minds is something I want to investigate in my work. My work is inspired by daily life, which is ambiguous and mixed. My background, coming from the international city of Hong Kong, includes experiences of colonialism. I am interested in human relations, human communication and the means of maintaining it from different cultural perspectives. The persistent and unsettling sense of dislocation is deeply embedded in my work. I bury the gaps between the dislocations and build bridges from both sides. I often use humor to explain human relations. </li></ul><ul><li>(His video shows one basketball, two people, three legs tied by a string.) </li></ul><ul><li>The string becomes a metaphor of connection and divergence through our gesture with basketball. The video is linked with a documentary component to reconstruct the feeling of my own identity in different countries.” </li></ul>
  30. 30. Strategic Intercultural Communication <ul><li>TRUST </li></ul>