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Voices For Change - New Media Campaigning
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Voices For Change - New Media Campaigning

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Presentation explains what New Media is and how it can be tool for campainging and advocacy.

Presentation explains what New Media is and how it can be tool for campainging and advocacy.

Published in: Technology, News & Politics

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Transcript

  • 1. New Media Campaigning 31 st March 2009
  • 2. ICT Champion – East of England Circuit Rider Manager i-TRUST
  • 3.
    • is an “organized effort which seeks to influence the decision making process within a specific group” and/or “mobilize public support and use democratic tools such as lobbying in order to instigate social change”.
    • Source Wikipedia
    • campaigns can seek local, national or international objectives
  • 4.
    • New Media (aka WEB 2.0 aka ‘The Live Web’)
    • “ is a term meant to encompass the emergence of digital, computerized, or networked information and communication technologies”
    • Source: Wikipedia http://en.wikipedia.org/wiki/New_media
  • 5.  
  • 6.
    • New Media breaks down in to roughly the following;
    • Social Networking Facebook, MySpace, Bebo, etc.
    • Social Book Marking Reddit, Digg, Del.icio.us, etc.
    • Blogs
    • Wiki’s
    • Collaborative Document Creation
    • Image Galleries Flickr, Photobucket, You Tube, etc.
    • Mobile Communication Devices
  • 7.
    • In the lead up to today's conference a survey has been available for organisations to indicate their knowledge and usage of New Media in their campaigns.
    • Links to the survey were distributed via various email distribution lists (hopefully the same lists used to send details of today’s event)
  • 8.
    • 94% had HEARD of New Media
    • 60% had used New Media of some form
        • 100% had used Social Networking Sites
        • 70% had used Forums
        • 60% had used Blogs
        • 60% had used Media Storage
        • 60% had used Google Apps
        • 40% had used Wiki’s
        • 20% had used Twitter
        • 10% had used Social Bookmarking
  • 9.
    • 30% had used New Media as part of a campaign
      • Using a mixture of Social Networking Sites, Blogs, Forums and Twitter
    • When asked whether using New Media had increased the effectiveness of the campaign
    • 1/3 rd said YES
    • 2/3 rd said NOT SURE!
  • 10.
    • Increases the number of communication methods available
    • Get your message to people/groups that would normally be missed using more traditional methods of communication
    • Helps to build new and different networks
  • 11.
    • New Media solutions provide additional ways of delivering/promoting your message.
    • Old Media (phone, letter, e-mail, newsletters, press releases etc) still have their place
    • Think of New Media as additional tools in your campaigning tool kit.
  • 12.
    • Barack Obama 44 th & Current President of the United States of America used New Media solutions to great effect during his election campaign.
    • Facebook
    • Twitter
    • YouTube
    • The first president to be allowed to have a Blackberry whilst in office.
  • 13.  
  • 14.
    • Successful campaigning requires
      • Research
      • Developing a Strategy/Action Plan
      • Preparation of Media – Old & New
      • Delivery
    • Often means a need to work with others
      • If local / in the same locale no worries
      • What if more geographically spread?
  • 15.  
  • 16.  
  • 17.  
  • 18.
    • Ultimately a New Media Solution can be found for many things
    • It can be very useful for giving access to meetings/conferences/launches etc to those who could not attend.
      • Video Key Note Speeches and publish on YouTube
      • Podcast Speeches etc
      • Publish Photos of the event
  • 19.
    • Pros
    • F R E E!!! (in most cases)
    • Access to a GLOBAL audience
    • Your ideas and messages can be spread very quickly
    • Can take on a creative life of its own
    • VERY HIGH PROFILE – the latest ‘buzz’
  • 20.
    • Cons
    • Can be intimidating if not used to using the internet/technology
    • Can be time consuming. Have a clear plan
    • Can be fickle. What is fashionable this week..
    • Impossible to control. People/groups may take your message and spin it to their own ends
  • 21.
    • New Media Campaigning
    • Certainly not the only method and won’t always be appropriate
    • New Media can provide you with extra tools for your campaign kit bag.
    • Can provide a wider range of communication and increase your audience.
  • 22.
    • www.mediatrust.org
    • www.ncvo-vol.org.uk/
    • www.commoncraft.com –
    • explanations of various New Media in Plain English
    • www.aflsocialenterprise.org/icteast/
    • www.cover-east.org
    • www.i-trust.org.uk
    • www.google.co.uk
  • 23.
    • Will be posted on http://campaigningandnewmedia.blogspot.com
    • OR
    • www.tinyurl.com/cuvffj
    • Thank You For Your Kind Attention