Social Media Workshop

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A presentation given to a group of VCS organisations in Cambridgeshire

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  • These are the OLD WAYS! Technological advances have made access to the internet available on more and more devices. You could only send email from a computer linked to the internet once upon a time, now you can send and receive mail from a mobile!! A lot of the newest innovations require that you simple can connect to the internet as the applications are all web based. This is new media
  • All of these are examples of different new media From Social Networking Sites like, Facebook, Bebo, MySpace, Friends ReUnited, To Social Book Marking – reddit, del.icio.us, digg, Photo & Video Sharing – Flickr, Photobucket, You Tube, Blog’s Wiki’s – Wikipedia Application Sharing – Google Apps Skype ooVoo More information about any of these new media applications can be found on the internet, and there is a particularly good site by Common Craft where they have a whole range of Explanations in Plain English about various media! Show some live examples.
  • Wood Green Animal Shelter. Not picked as an example of whats good/bad just it was a charitable organisation that has lots of presence in different places to get the message across about what they do, how they do it and that they need volunteers and monetary donations to survive. Main Web Site Facebook Page Can follow them on Twitter And a couple of items posted on YouTube
  • New Media is Free (or where a charge is applicable it is low) Your audience is potential every internet connected person on the planet You can post an idea or a ‘message’ and once people discover it and tell their friends about it, and they then tell there friends the dissemination of information becomes exponential. Also some one will come across your idea, and may see a way of getting the message across better, or how they can adapt it to make a difference in their locale. Every one is talking about new media! It’s the big ‘buzz’ which in itself
  • If you are not a regular user of PC technology and/or the Internet in general it can appear very daunting. However with New Media being Web Based it means that more people can use the same applications regardless of operating system or browser. Have a clear plan of what you want to use NM for. Otherwise you can find your are spending more time playing with the ‘technology’ than actually using it! It may have been a great idea for you to create a page on Bebo at the start of a campaign but in fact Facebook may be social networking site of choice for your audience when you come to launch * this needs to be tempered by saying its not quite as fickle as fashion, WAGS, and who gets in Hello mag!
  • A campaign is only as successful as the research and planning that provides its foundation. Often requires working with colleagues and partners and can mean a lot of extra time in trying to find time for meetings so you can work collaboratively. Its not just the meeting time it’s the travel time etc. Sometimes face to face meetings are needed especially in the early stages of a campaigns development But once things advance to the preparation and pre delivery stage it’s more about getting things checked for accuracy, comment, ensuring you are staying ‘on message’ etc. There are some new media tools that can be of assistance in making this easier, productive and time consuming.
  • ooVoo A free video conferencing application. That is downloadable/installable from the web. Each user requires a web cam and some type of microphone – mic head set, or PC mike, or in some cases web cams have a mic built in – especially those that are designate as Skype web cams. You can include up to 6 people in a call. But it can be a cheap and effective way of having a meeting with out leaving the office!
  • ooVoo A free video conferencing application. That is downloadable/installable from the web. Each user requires a web cam and some type of microphone – mic head set, or PC mike, or in some cases web cams have a mic built in – especially those that are designate as Skype web cams. You can include up to 6 people in a call. But it can be a cheap and effective way of having a meeting with out leaving the office!
  • Doodle Very simple tool that makes planning meetings easier. Especially when it involves people not from the same organisation.
  • ooVoo Google Apps Doodle
  • Google Apps A method of sharing documents easily, securely. It saves a lot of fiddling about emailing documents backwards and forwards.
  • ooVoo A free video conferencing application. That is downloadable/installable from the web. Each user requires a web cam and some type of microphone – mic head set, or PC mike, or in some cases web cams have a mic built in – especially those that are designate as Skype web cams. You can include up to 6 people in a call. But it can be a cheap and effective way of having a meeting with out leaving the office!
  • New Media is Free (or where a charge is applicable it is low) Your audience is potential every internet connected person on the planet You can post an idea or a ‘message’ and once people discover it and tell their friends about it, and they then tell there friends the dissemination of information becomes exponential. Also some one will come across your idea, and may see a way of getting the message across better, or how they can adapt it to make a difference in their locale. Every one is talking about new media! It’s the big ‘buzz’ which in itself
  • Campaigning is about having a message that you want to communicate. Sometimes you need to get this message to a particular group of people some times you need to let as many people know as possible. Contacting key people directly or drumming up a ground swell of support so that one voice becomes many so that voice has more of chance of being heard.
  • Media Trust – Authors of a publication called How To Use New Media NCVO Common Craft – a visual glossary of all things new media Ict east – The website of the Regional ICT Champion
  • New Media is Free (or where a charge is applicable it is low) Your audience is potential every internet connected person on the planet You can post an idea or a ‘message’ and once people discover it and tell their friends about it, and they then tell there friends the dissemination of information becomes exponential. Also some one will come across your idea, and may see a way of getting the message across better, or how they can adapt it to make a difference in their locale. Every one is talking about new media! It’s the big ‘buzz’ which in itself
  • Social Media Workshop

    1. 1. How Social Media can be a useful tool © i-TRUST COVER 2009
    2. 2. <ul><li>Survey : Sector use of Social Media </li></ul><ul><li>94% had HEARD of Social Media </li></ul><ul><li>60% had used Social Media of some form and of the 60% </li></ul><ul><ul><ul><li>100% had used Social Networking Sites </li></ul></ul></ul><ul><ul><ul><li>70% had used Forums </li></ul></ul></ul><ul><ul><ul><li>60% had used Blogs </li></ul></ul></ul><ul><ul><ul><li>60% had used Media Storage </li></ul></ul></ul><ul><ul><ul><li>60% had used Google Apps </li></ul></ul></ul><ul><ul><ul><li>40% had used Wiki’s </li></ul></ul></ul><ul><ul><ul><li>20% had used Twitter </li></ul></ul></ul><ul><ul><ul><li>10% had used Social Bookmarking </li></ul></ul></ul><ul><ul><ul><li>Survey conducted Feb 2009 </li></ul></ul></ul>
    3. 3. <ul><li>We spent </li></ul><ul><li>119,000,000,000 </li></ul><ul><li>minutes on line in Feb 2009 </li></ul><ul><ul><li>That’s over 82,500,000 Hours </li></ul></ul><ul><ul><li>Or </li></ul></ul><ul><ul><li>Just under 3,500,000 Days! </li></ul></ul>
    4. 4. <ul><li>UK Online Shoppers spent </li></ul><ul><li>£38,000,000,000 </li></ul><ul><li>In 2009 </li></ul><ul><li>With just over 18 million households with Internet access in the UK </li></ul><ul><li>That’s just over </li></ul><ul><li>£2,000 per household </li></ul>
    5. 5. <ul><li>10,000,000 adults have never used the internet – 4,000,000 of which through social exclusion </li></ul><ul><ul><li>39% >65 years of age </li></ul></ul><ul><ul><li>38% are unemployed and families with children </li></ul></ul><ul><li>70% of people living in Social Housing aren’t online. (that’s 28% of everyone not on line) </li></ul><ul><li>70% of people over 65 have never used the internet </li></ul>
    6. 6. <ul><li>So our understanding and use of social media is important to help organisations outreach to groups and communities </li></ul><ul><li>Once connected 17% increase in contact with friends and 14% increase with family. </li></ul><ul><li>25% Increase in confidence of finding work </li></ul>
    7. 7. <ul><li>The moral of this tale </li></ul><ul><li>There are lies, damn lies and statistics </li></ul><ul><li>There are two sides to every story </li></ul><ul><li>Braking down the digital divide has never been so important. Otherwise the IT Rich will get richer and the IT poor will be forgotten! </li></ul>
    8. 8. <ul><li>Exercise Two </li></ul><ul><li>List examples of older communications methods and technologies </li></ul>
    9. 9. Pen & Paper Type Writer Tele-gram Telephone Telex Fax Word Processor PC Mobile Phone TXT MSG e-Mail
    10. 10. <ul><li>Social Media (aka WEB 2.0 aka ‘The Live Web’ aka New Media) </li></ul><ul><li>“ is a term meant to encompass the emergence of digital, computerized, or networked information and communication technologies” </li></ul><ul><li>Source: Wikipedia http://en.wikipedia.org/wiki/New_media </li></ul>
    11. 13. <ul><li>EXERCISE THREE </li></ul><ul><li>You are in charge of an event to raise awareness about volunteering as well as raising some much needed funds by combining this ‘drive’ with a summer fete </li></ul><ul><li>You are hoping to attract volunteers from two specific age groups 18-25 and 55-65 who are currently in ‘short supply’ within your organisation </li></ul>
    12. 14. <ul><li>EXERCISE THREE </li></ul><ul><li>Identify Social Media applications that could be of benefit to promoting the event </li></ul><ul><li>What about people that are interested but cannot make the event, using Social Media how could you include these people? </li></ul><ul><li>Spend a few minutes now thinking about ideas and we will revisit these after the break </li></ul>
    13. 15. <ul><li>EXERCISE THREE ROUND-UP </li></ul><ul><li>TWO GROUPS </li></ul><ul><li>Look at ideas for promoting the event </li></ul><ul><li>Look at what you could do to include those that couldn’t make the event </li></ul><ul><li>10 Mins to formalise your thoughts </li></ul>
    14. 16. <ul><li>THREE MAIN AREAS </li></ul><ul><li>CAMPAIGNING </li></ul><ul><li>COLLABORATION </li></ul><ul><li>COMMUNICATION </li></ul>
    15. 17. <ul><li>THREE MAIN AREAS </li></ul><ul><li>CAMPAIGNING </li></ul>
    16. 18. CAMPAIGNING
    17. 22. <ul><li>Campainging Pros </li></ul><ul><li>F R E E!!! (in most cases) </li></ul><ul><li>Access to a GLOBAL audience </li></ul><ul><li>Your ideas and messages can be spread very quickly </li></ul><ul><li>Can take on a creative life of its own </li></ul><ul><li>VERY HIGH PROFILE – the latest ‘buzz’ </li></ul><ul><li>Can even tick the Green Agenda box! </li></ul>
    18. 23. <ul><li>Campaigning Cons </li></ul><ul><li>Can be intimidating if not used to using the internet/technology </li></ul><ul><li>Can be time consuming. Have a clear plan </li></ul><ul><li>Can be fickle. What is fashionable this week.. </li></ul><ul><li>Impossible to control. People/groups may take your message and spin it to their own ends </li></ul>
    19. 24. <ul><li>THREE MAIN AREAS </li></ul><ul><li>COLLABORATION </li></ul>
    20. 25. <ul><li>Collaborative Working </li></ul><ul><ul><li>Planning </li></ul></ul><ul><ul><li>Communication </li></ul></ul><ul><ul><li>Cooperation </li></ul></ul><ul><ul><li>Updating </li></ul></ul>
    21. 26. COLLABORATION
    22. 27. COLLABORATION
    23. 31. <ul><li>THREE MAIN AREAS </li></ul><ul><li>COMMUNICATION </li></ul>
    24. 32. COMMUNICATION
    25. 33. COMMUNICATION
    26. 34. <ul><li>Ultimately a Social Media Solution can be found for many things </li></ul><ul><li>It can be very useful for giving access to meetings/conferences/launches etc to those who could not attend. </li></ul><ul><ul><li>Video Key Note Speeches and publish on YouTube </li></ul></ul><ul><ul><li>Podcast Speeches etc </li></ul></ul><ul><ul><li>Publish Photos of the event </li></ul></ul><ul><li>Can help you work smarter not harder! </li></ul>
    27. 36. <ul><li>On average travelling 20 miles per day or 100 miles per week in a car with a 1.4L to 1.8L petrol engine produces </li></ul><ul><li>1.5 Tonnes </li></ul><ul><li>Of CO 2 per annum </li></ul>
    28. 37. <ul><li>Reduce mileage by 5-10% and the amount falls to </li></ul><ul><li>1.4 Tonnes </li></ul><ul><li>Of CO 2 per annum </li></ul>
    29. 38. <ul><li>A saving of </li></ul><ul><li>0.1 Tonnes </li></ul><ul><li>Of CO 2 per annum </li></ul>
    30. 39. <ul><li>There are an estimated </li></ul><ul><li>32,000,000 </li></ul><ul><li>Cars in Great Britain </li></ul><ul><li>IF ONLY 10% OF THESE REDUCED THEIR MILEAGE </li></ul>
    31. 40. <ul><li>This would be a reduction of </li></ul><ul><li>320,000 Tonnes </li></ul><ul><li>Of CO 2 per annum </li></ul>
    32. 42. <ul><li>? </li></ul>
    33. 43. <ul><li>The Regional ICT Helpdesk – 0800 028 0085 </li></ul><ul><li>www.i-trust.org.uk </li></ul><ul><li>www.mediatrust.org </li></ul><ul><li>www.commoncraft.com – </li></ul><ul><li>explanations of various New Media in Plain English </li></ul><ul><li>www.cover-east.org </li></ul><ul><li>www.huntsforum.org.uk/ </li></ul><ul><li>Your local source of advice, guidance and signposting </li></ul><ul><li>www.google.co.uk </li></ul>
    34. 44. <ul><li>Social Media </li></ul><ul><li>Certainly not the only method and won’t always be appropriate but it can be immensely useful </li></ul><ul><li>Social Media can provide you with access to previously inaccessible groups/networks </li></ul><ul><li>Widens the range of communications and can increase your “audience”. </li></ul>
    35. 45. <ul><li>Social Media solutions provide additional ways of delivering/promoting your message. </li></ul><ul><li>Old Media (phone, letter, e-mail, newsletters, press releases etc) still have their place </li></ul><ul><li>Think of Social Media as additional tools in your communications kit bag. </li></ul>
    36. 46. <ul><li>Thank You For Attending </li></ul><ul><li>Have A Safe Journey </li></ul>
    37. 47. <ul><li>Paul Jefford </li></ul><ul><li>i-TRUST </li></ul><ul><li>Unit 10 e-space north </li></ul><ul><li>181 Wisbech Road </li></ul><ul><li>LITTLEPORT </li></ul><ul><li>CB6 1RA </li></ul><ul><li>[email_address] </li></ul><ul><li>Tel: 01353 865405 </li></ul>
    38. 48. <ul><li>Paul Jefford </li></ul><ul><li>i-TRUST </li></ul><ul><li>Unit 2 </li></ul><ul><li>Convent Drive </li></ul><ul><li>WATERBEACH </li></ul><ul><li>CB25 9QT </li></ul><ul><li>[email_address] </li></ul><ul><li>Tel: TBA </li></ul>

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