HOW CAN i HELP
YOU?
Understanding a generation of
digital natives
“I've come up with a set of rules that describe our reactions
to technologies:
1. Anything that is in the world when you’r...
1

MOBILE

Tech is an
extension of
behaviour, not
separate to it.
MOBILE
Google Glass is a state of mind...
Generation i lives in a naturally
immersive world.
MOBILE
They want apps that allow for
endless content browsing while
they’re watching, listening,
doing other things.
MOBILE
40% of US Facebook users aged
18-29 expect to spend less time
on it in 2013
Pew Research Center
In 140 characters
or less...

Think less about the online expression of your
‘brand’ and more about the multi-dimensional
...
2

MAKERS

Creators who
want to
interpret the
world in their
own way.
MAKERS
“There was something I wanted. There was a tool that I wanted to
use that didn’t exist. And I found myself increasi...
MAKERS
We are witnessing a new generation of
coders. The £16 Raspberry Pi has already
sold 1million. Almost 1/3 of 18-34 y...
MAKERS
The Makey Makey is an invention kit
that allows you to turn everyday
objects into touchpads. Target
smashed by over...
In 140 characters
or less...

Think beyond social media to
creative media.
3

ENTREPRENEURS

Rather than wait
for the world to
come to them,
young people are
increasingly
making it happen
for thems...
ENTREPRENEURS

It’s never been easier, or more
exciting to make your own
ideas happen, or to become
involved other people’...
ENTREPRENEURS

Crowdfunded
projects are big
news... in some
cases outperforming
expectations.

(Source, CtrlAltDelete - Mi...
ENTREPRENEURS

Smart companies don’t just
serve, they facilitate and
create opportunity.
In 140 characters
or less...

Create platforms that empower young people
to make things happen for themselves.
4

ADVICE SEEKERS

With an increasingly
connected life, young
people now turn to
technology for
emotional guidance.
ADVICE SEEKERS

It’s more than just function
and entertainment, it’s a
friend and confidant.
In 140 characters
or less...

More functional products require more
emotional offerings.
5

NOSTALGICS

In a digital world,
things that speak of the
past - that are real,
physical, tangible hold increasing value...
NOSTALGICS
Turning the digital format into a
desirable physical object.
NOSTALGICS
These stunning film canister
creations all have the look of
really old photographs despite
being brand new...
In 140 characters
or less...

Use tech to enrich the real world
experience, not replace it.
6

FLASHERS

The moment is
everything. Bite
size, quick,
disposable...
FLASHERS
Content sharing is a
means to an end;
many connections, as
frequently as possible.
FLASHERS
Short form content
enables people to
connect with a fun,
creative offering.
In 140 characters
or less...

Be in the moment with something that
can be personalised and easily shared.
7

ENDORSERS

People will celebrate
and propagate good
quality; a little for
free, goes a long way.
ENDORSERS
Make something great,
give it away and your
users will do the
talking for you.
ENDORSERS
Make something simple,
make it brilliant, make it
fun, make it free. Make it a
part of a bigger plan...
In 140 characters
or less...

Be altruistic wherever you can, your young
customers will reward you for it.
TECHNOLOGY
ENCOURAGES AN
OPEN PLATFORM FOR
THOUGHT,
EXPERIMENTATION
AND DEMOCRACY
BUT THE
IMPORTANCE AND
POWER OF GREAT
CRAFT REMAINS
WHEN HUMANS AND
TECHNOLOGY WORK
TOGETHER, WE CAN
MAKE THE MOST
BEAUTIFUL THINGS...
Understanding a generation of digital natives
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Understanding a generation of digital natives

  1. 1. HOW CAN i HELP YOU? Understanding a generation of digital natives
  2. 2. “I've come up with a set of rules that describe our reactions to technologies: 1. Anything that is in the world when you’re born is normal and ordinary and is just a natural part of the way the world works. 2. Anything that's invented between when you’re fifteen and thirty-five is new and exciting and revolutionary and you can probably get a career in it. 3. Anything invented after you're thirty-five is against the natural order of things.” Douglas Adams, The Salmon of Doubt
  3. 3. 1 MOBILE Tech is an extension of behaviour, not separate to it.
  4. 4. MOBILE Google Glass is a state of mind... Generation i lives in a naturally immersive world.
  5. 5. MOBILE They want apps that allow for endless content browsing while they’re watching, listening, doing other things.
  6. 6. MOBILE 40% of US Facebook users aged 18-29 expect to spend less time on it in 2013 Pew Research Center
  7. 7. In 140 characters or less... Think less about the online expression of your ‘brand’ and more about the multi-dimensional possibilities of your product.
  8. 8. 2 MAKERS Creators who want to interpret the world in their own way.
  9. 9. MAKERS “There was something I wanted. There was a tool that I wanted to use that didn’t exist. And I found myself increasingly frustrated with the direction that the technology was going, which was less and less creative. It was more and more about these restrictive tools, where you put your photos in this directory, you put your articles over here. And I wanted something where I could be free, where I could do anything.” Bloomberg
  10. 10. MAKERS We are witnessing a new generation of coders. The £16 Raspberry Pi has already sold 1million. Almost 1/3 of 18-34 year olds in the US have coded.
  11. 11. MAKERS The Makey Makey is an invention kit that allows you to turn everyday objects into touchpads. Target smashed by over 2,000%.
  12. 12. In 140 characters or less... Think beyond social media to creative media.
  13. 13. 3 ENTREPRENEURS Rather than wait for the world to come to them, young people are increasingly making it happen for themselves.
  14. 14. ENTREPRENEURS It’s never been easier, or more exciting to make your own ideas happen, or to become involved other people’s.
  15. 15. ENTREPRENEURS Crowdfunded projects are big news... in some cases outperforming expectations. (Source, CtrlAltDelete - Mitch Joel)
  16. 16. ENTREPRENEURS Smart companies don’t just serve, they facilitate and create opportunity.
  17. 17. In 140 characters or less... Create platforms that empower young people to make things happen for themselves.
  18. 18. 4 ADVICE SEEKERS With an increasingly connected life, young people now turn to technology for emotional guidance.
  19. 19. ADVICE SEEKERS It’s more than just function and entertainment, it’s a friend and confidant.
  20. 20. In 140 characters or less... More functional products require more emotional offerings.
  21. 21. 5 NOSTALGICS In a digital world, things that speak of the past - that are real, physical, tangible hold increasing value.
  22. 22. NOSTALGICS Turning the digital format into a desirable physical object.
  23. 23. NOSTALGICS These stunning film canister creations all have the look of really old photographs despite being brand new...
  24. 24. In 140 characters or less... Use tech to enrich the real world experience, not replace it.
  25. 25. 6 FLASHERS The moment is everything. Bite size, quick, disposable...
  26. 26. FLASHERS Content sharing is a means to an end; many connections, as frequently as possible.
  27. 27. FLASHERS Short form content enables people to connect with a fun, creative offering.
  28. 28. In 140 characters or less... Be in the moment with something that can be personalised and easily shared.
  29. 29. 7 ENDORSERS People will celebrate and propagate good quality; a little for free, goes a long way.
  30. 30. ENDORSERS Make something great, give it away and your users will do the talking for you.
  31. 31. ENDORSERS Make something simple, make it brilliant, make it fun, make it free. Make it a part of a bigger plan...
  32. 32. In 140 characters or less... Be altruistic wherever you can, your young customers will reward you for it.
  33. 33. TECHNOLOGY ENCOURAGES AN OPEN PLATFORM FOR THOUGHT, EXPERIMENTATION AND DEMOCRACY
  34. 34. BUT THE IMPORTANCE AND POWER OF GREAT CRAFT REMAINS
  35. 35. WHEN HUMANS AND TECHNOLOGY WORK TOGETHER, WE CAN MAKE THE MOST BEAUTIFUL THINGS...
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