0
The impact of seasonality on
consumer behaviour
June	
  2013	
  
Our Purpose
“To make it more likely that people will buy
from our clients than anyone else”
Core Service Offering to Retai...
Consumer device usage

70%	
  Share	
  

13%	
  Share	
  

17%	
  Share	
  
Consumer buying trends
	
  £1,200,000	
  	
  

18%	
  

	
  	
  £1,200,000	
  	
   	
  
£250,000	
  	
  
£4,800,000	
  

1...
Christmas	
  consumer	
  behaviour	
  
Consumers consider before purchasing
	
  £400,000	
  	
  

100%	
  

PPC	
  Toys	
  -­‐	
  Time	
  to	
  Buy	
  

90%	
  
...
Consumer	
  behaviour	
  isn t	
  predictable	
  
Weather	
  impacts	
  consumer	
  purchase	
  
20	
  
18	
  

Camping	
  Conversion	
  rate	
  
High	
  Temp	
  
Conv	
  R...
Thank	
  you	
  
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The impact of seasonality on consumer behaviour

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Transcript of "The impact of seasonality on consumer behaviour "

  1. 1. The impact of seasonality on consumer behaviour June  2013  
  2. 2. Our Purpose “To make it more likely that people will buy from our clients than anyone else” Core Service Offering to Retailers: Retail Consulting Online Marketing Online Technology
  3. 3. Consumer device usage 70%  Share   13%  Share   17%  Share  
  4. 4. Consumer buying trends  £1,200,000     18%      £1,200,000       £250,000     £4,800,000   12%   15%    £4,600,000     14%   16%    £1,000,000      £1,000,000      £200,000     10%   8%   12%   Revenue   11%   6%    £100,000      £600,000      £400,000     10%   Revenue   Revenue    £600,000      £4,000,000     4%    £3,800,000     9%    £50,000     £200,000      £  3,600,000      £400,000     2%   8%    £3,400,000      £  -­‐    -­‐     £ Sunday   1   1   2   2   0  0    £200,000      £-­‐     1   2   3   4   3   3   Sunday   5   6   12%   10%   8%   6%   7%   4%   0%   Monday   6  6   7   7   8   8   9   9  10   Wednesday  13   13   15   16   17   Friday   18   20  19  Saturday   23   22   23   Tuesday   Thursday  15   16   18   19   4   4   5  5   10   11   12   14   14   11   12   17   21   20   21   22   Day   Hour   Hour   2%   7   Monday   8   9   10   Tuesday   Revenue   Revenue   Wednesday   CR   Average  CR   CR   Thursday   11   12   13   14   15   16   Revenue   17   CR   18   19   20   21   22   Friday   23   24   25   Saturday   26   27   28   0%   29   30   31   Conversion  Rate    £800,000      £150,000        £800,000      £4,200,000   Conversion  Rate   Conversion  Rate   13%   14%    £4,400,000    
  5. 5. Christmas  consumer  behaviour  
  6. 6. Consumers consider before purchasing  £400,000     100%   PPC  Toys  -­‐  Time  to  Buy   90%    £350,000     Revenue     80%   Percentage  Total  Revenue    £300,000     70%   %  Total  Revenue   Revenue    £250,000     60%    £200,000     50%   40%    £150,000     30%    £100,000     20%    £50,000     10%    £-­‐     0%   0   1   2   3   4   5   6   7   8   9   10   11   12   13   14   15   16   17   18   19   20   21   22   23   24   25   26   27   28   29   30   31   Time  Lag  (;me  between  winning  and  sale  click)  
  7. 7. Consumer  behaviour  isn t  predictable  
  8. 8. Weather  impacts  consumer  purchase   20   18   Camping  Conversion  rate   High  Temp   Conv  Rate   8%   7%   16   6%   12   10   8   5%   4%   3%   6   2%   4   2   0   1%   0%   Conversion  Rate   Maximum  Temperate   14  
  9. 9. Thank  you  
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