• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
The impact of seasonality on consumer behaviour
 

The impact of seasonality on consumer behaviour

on

  • 188 views

 

Statistics

Views

Total Views
188
Views on SlideShare
188
Embed Views
0

Actions

Likes
0
Downloads
6
Comments
0

0 Embeds 0

No embeds

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    The impact of seasonality on consumer behaviour The impact of seasonality on consumer behaviour Presentation Transcript

    • The impact of seasonality on consumer behaviour June  2013  
    • Our Purpose “To make it more likely that people will buy from our clients than anyone else” Core Service Offering to Retailers: Retail Consulting Online Marketing Online Technology
    • Consumer device usage 70%  Share   13%  Share   17%  Share  
    • Consumer buying trends  £1,200,000     18%      £1,200,000       £250,000     £4,800,000   12%   15%    £4,600,000     14%   16%    £1,000,000      £1,000,000      £200,000     10%   8%   12%   Revenue   11%   6%    £100,000      £600,000      £400,000     10%   Revenue   Revenue    £600,000      £4,000,000     4%    £3,800,000     9%    £50,000     £200,000      £  3,600,000      £400,000     2%   8%    £3,400,000      £  -­‐    -­‐     £ Sunday   1   1   2   2   0  0    £200,000      £-­‐     1   2   3   4   3   3   Sunday   5   6   12%   10%   8%   6%   7%   4%   0%   Monday   6  6   7   7   8   8   9   9  10   Wednesday  13   13   15   16   17   Friday   18   20  19  Saturday   23   22   23   Tuesday   Thursday  15   16   18   19   4   4   5  5   10   11   12   14   14   11   12   17   21   20   21   22   Day   Hour   Hour   2%   7   Monday   8   9   10   Tuesday   Revenue   Revenue   Wednesday   CR   Average  CR   CR   Thursday   11   12   13   14   15   16   Revenue   17   CR   18   19   20   21   22   Friday   23   24   25   Saturday   26   27   28   0%   29   30   31   Conversion  Rate    £800,000      £150,000        £800,000      £4,200,000   Conversion  Rate   Conversion  Rate   13%   14%    £4,400,000    
    • Christmas  consumer  behaviour  
    • Consumers consider before purchasing  £400,000     100%   PPC  Toys  -­‐  Time  to  Buy   90%    £350,000     Revenue     80%   Percentage  Total  Revenue    £300,000     70%   %  Total  Revenue   Revenue    £250,000     60%    £200,000     50%   40%    £150,000     30%    £100,000     20%    £50,000     10%    £-­‐     0%   0   1   2   3   4   5   6   7   8   9   10   11   12   13   14   15   16   17   18   19   20   21   22   23   24   25   26   27   28   29   30   31   Time  Lag  (;me  between  winning  and  sale  click)  
    • Consumer  behaviour  isn t  predictable  
    • Weather  impacts  consumer  purchase   20   18   Camping  Conversion  rate   High  Temp   Conv  Rate   8%   7%   16   6%   12   10   8   5%   4%   3%   6   2%   4   2   0   1%   0%   Conversion  Rate   Maximum  Temperate   14  
    • Thank  you