Disruptive technology session_shutl

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  • 1. ECOMMERCE FUTURES TOM ALLASON FOUNDER & CEO Friday, 12 April 2013
  • 2. TEAM OF 30, 2/3 ENGINEER LONDON & SAN FRANCISCO Friday, 12 April 2013
  • 3. 4 YEARS IN DEVELOPMENT 2.5 YEARS DELIGHTING... Friday, 12 April 2013
  • 4. WHAT YOU WANT. WHEN YOU WANT IT. Friday, 12 April 2013
  • 5. WHATS THE STORY? Friday, 12 April 2013
  • 6. 11.08.94 Friday, 12 April 2013
  • 7. ECOMMERCE IS QUICK & CONVENIENT Friday, 12 April 2013
  • 8. 2 THINGS DELIVERY IS NOT... Friday, 12 April 2013
  • 9. 2/3 $ $ $ $$ $ $ $ $ $ $ BROWSE ONLINE BUILD BASKET PLACE ORDER Friday, 12 April 2013 $ $ checkout abandoners cite delivery Source: Comscore 2012, Royal Mail 2011 $ $ $ $ $$ $ $$ $ $ $ $ $ $ $$ $ ACQUISTION $
  • 10. 67% $ $ $ $$ $ $ $ $ $ $ BROWSE ONLINE BUILD BASKET PLACE ORDER Friday, 12 April 2013 $ $ shoppers abandon before checkout Source: Comscore 2012, Royal Mail 2011 $ $ $ $ $$ $ $$ $ $ $ $ $ $ $$ $ ACQUISTION $
  • 11. 90% Online shoppers cite delivery as top annoyance Source: Royal Mail 2011 Friday, 12 April 2013
  • 12. DELIVERY MATTERS Friday, 12 April 2013
  • 13. ‘PAYPAL FOR AWESOME DELIVERY’ Shutl is a branded option offered within checkout alongside existing fulfillment methods Friday, 12 April 2013
  • 14. ‘PAYPAL FOR AWESOME DELIVERY’ Available 24/7 & can be offered for similar price to standard delivery Friday, 12 April 2013
  • 15. GPS TRACKING COMES STANDARD Shutl takes GPS from courier in real-time and serves up tracking page Friday, 12 April 2013
  • 16. Delivery status updated in real-time, performance compared against SLA & carrier quality rating updated Better performing carriers get more deliveries & can demand higher prices Friday, 12 April 2013
  • 17. FEEDBACK Feedback streamed unedited to shutl.co.uk/feedback & facebook Friday, 12 April 2013
  • 18. WHAT ARE THE RESULTS? 23% of Shutlers would not otherwise have purchased that session +30-100% +300% Friday, 12 April 2013 greater AOV higher NPS
  • 19. Friday, 12 April 2013
  • 20. QUESTIONS? TOM ALLASON FOUNDER & CEO tom@shutl.com Friday, 12 April 2013 www.shutl.com