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Disruptive technology session_dressipi

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  • 1. Personalised Style Advice for Everyone Style By Numbers and the Science of Sexy “Eradicate  the  frustrating  cycle  of  click,  buy,   try  and  return.  It’s  the  new  personal  shopper   in your life" “"The machines may or may not take over the world, but they will ensure we're impeccably dressed" “You’re in good hands. Perfect for the time-starved or anyone whose confidence is lagging"
  • 2. THE  CONSUMER’S  PROBLEM 2
  • 3. Too much choice
  • 4. what suits my body shape? Low confidence
  • 5. Outfit advice
  • 6. Not enough time
  • 7. Confused by sizing
  • 8. Anonymous customers + = Unannotated garments No personalisation High return rates Lower conversion
  • 9. THE SOLUTION 9
  • 10. Customer Proposition - Inspiration, Confidence & Trust Truly customer-centric and personal Offers individual style advice to every woman: • How to dress to their shape • Discovery of new styles they will love • How to best wear the trends • Completing their look • Their best size to buy Empowers shoppers: Creates the know how and confidence  to  find  their  way  in  a  ‘busy’  fashion  world Removes  the  ‘gamble’  of online shopping 10
  • 11. Beauty & The Geeks Fashion Domain Expertise Technical Expertise and Wizardry Styling Rules Turn  Stylists’  Minds  into  Algorithms Seasonal Trends Data Experts Emotional Components Allow Solution to Scale Understand Nuances of Female Mind Mathematicians, Physicists & Statisticians 11
  • 12. Personal Style Advice & Recommendations on dressipi.com 12
  • 13. Retailer Personal Shopper Fashion Fingerprint, Recommendations, Size Finder Online Promotion 13
  • 14. The Competitive Difference • Unique expert and technology approach • Real  personal  recommendations  (“fit  &  flatter”) • Increases engagement, conversation, returns, basket value and loyalty 14
  • 15. The Transformation My Brands •Mango •Oasis •River Island •Azzaro •DKNY •Fendi •J Brand My Occupation Child minder, studying to be a nurse My Style Child minder, studying to be a nurse My Colours We take (anonymous) customers and browsers We get to know these users really well 15 And transform those users into confident stylish shoppers
  • 16. Results  so  far… •  Over  250,000 profiles • Average return rate of items purchased: 10% •  Purchasers  as  %  of  active  monthly  visitors:  5% •  Outfit  Builder  recommendation  purchases:  50% •  Email  open  rates:  45% •  Basket  value  across  all  brands: £109
  • 17. HOW IT WORKS 17
  • 18. The  Dressipi  ‘Matching’  Technology …Neckline …Sleeve  Style …Sleeve  Length …Style …Fit …Fabric …Texture …Length …Pattern …Colour 50-60 Data Points per Garment
  • 19. The Dressipi Fashion Fingerprint “5  minute  DNA”
  • 20. Style Guide
  • 21. Daily Recommendations
  • 22. Weekly & Themed Emails
  • 23. Lists
  • 24. Themes & Features
  • 25. Outfit Builder – Launching April 2013 – 3 Fold Increase in Revenue WORK WEEKEND
  • 26. Outfit Results – 1 Jacket 2 Ways (Weekend to Wedding) 40-50 year customer WEEKEND WEDDING
  • 27. Outfit Results – Same Trousers for an Evening Look - 2 different Shapes Both customers in their 20s SLIM PLUS
  • 28. Outfit Results – Recreating  Victoria  Beckham’s  Look  Specifically  for  You   Different Aged Customers In her 20s In her 40s
  • 29. Capsule Wardrobe – Launching Q2 2013
  • 30. Coming Soon All Consumer Connection Points (Q3/Q4 2013) • Style Advice on the go • Connected to consumers 24/7 • In store experience augmented • Near field marketing • Increased conversion & basket size • Customer  ‘care’ In Store • Integration with any POS technology 30 • Create on demand styling service in store • Exclusive offering
  • 31. THANK YOU sarah@dressipi.com