Personalised Style Advice for Everyone
Style By Numbers and the Science of Sexy

“Eradicate  the  frustrating  cycle  of  ...
THE  CONSUMER’S  PROBLEM

2
Too much choice
what suits my body shape?

Low confidence
Outfit advice
Not enough time
Confused by sizing
Anonymous customers

+
=

Unannotated garments

No personalisation
High return rates
Lower conversion
THE SOLUTION

9
Customer Proposition - Inspiration, Confidence & Trust
Truly customer-centric and personal
Offers individual style advice ...
Beauty & The Geeks

Fashion Domain Expertise

Technical Expertise and Wizardry

Styling Rules

Turn  Stylists’  Minds  int...
Personal Style Advice & Recommendations on dressipi.com

12
Retailer Personal Shopper
Fashion Fingerprint, Recommendations, Size Finder

Online Promotion

13
The Competitive Difference
• Unique expert and technology approach

• Real  personal  recommendations  (“fit  &  flatter”)...
The Transformation
My Brands
•Mango
•Oasis
•River Island
•Azzaro
•DKNY
•Fendi
•J Brand

My Occupation
Child minder, studyi...
Results  so  far…

•  Over  250,000 profiles
• Average return rate of items purchased: 10%
•  Purchasers  as  %  of  activ...
HOW IT WORKS

17
The  Dressipi  ‘Matching’  Technology

…Neckline
…Sleeve  Style
…Sleeve  Length
…Style
…Fit
…Fabric
…Texture
…Length
…Patt...
The Dressipi Fashion Fingerprint

“5  minute  DNA”
Style Guide
Daily Recommendations
Weekly & Themed Emails
Lists
Themes & Features
Outfit Builder – Launching April 2013 – 3 Fold Increase in Revenue
WORK

WEEKEND
Outfit Results – 1 Jacket 2 Ways (Weekend to Wedding)
40-50 year customer
WEEKEND

WEDDING
Outfit Results – Same Trousers for an Evening Look - 2 different Shapes
Both customers in their 20s
SLIM

PLUS
Outfit Results – Recreating  Victoria  Beckham’s  Look  Specifically  for  You  
Different Aged Customers
In her 20s

In h...
Capsule Wardrobe – Launching Q2 2013
Coming Soon
All Consumer Connection Points (Q3/Q4 2013)
• Style Advice on the go
• Connected to consumers 24/7

• In store...
THANK YOU

sarah@dressipi.com
Upcoming SlideShare
Loading in...5
×

Disruptive technology session_dressipi

162

Published on

Published in: Lifestyle, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
162
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
2
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Disruptive technology session_dressipi

  1. 1. Personalised Style Advice for Everyone Style By Numbers and the Science of Sexy “Eradicate  the  frustrating  cycle  of  click,  buy,   try  and  return.  It’s  the  new  personal  shopper   in your life" “"The machines may or may not take over the world, but they will ensure we're impeccably dressed" “You’re in good hands. Perfect for the time-starved or anyone whose confidence is lagging"
  2. 2. THE  CONSUMER’S  PROBLEM 2
  3. 3. Too much choice
  4. 4. what suits my body shape? Low confidence
  5. 5. Outfit advice
  6. 6. Not enough time
  7. 7. Confused by sizing
  8. 8. Anonymous customers + = Unannotated garments No personalisation High return rates Lower conversion
  9. 9. THE SOLUTION 9
  10. 10. Customer Proposition - Inspiration, Confidence & Trust Truly customer-centric and personal Offers individual style advice to every woman: • How to dress to their shape • Discovery of new styles they will love • How to best wear the trends • Completing their look • Their best size to buy Empowers shoppers: Creates the know how and confidence  to  find  their  way  in  a  ‘busy’  fashion  world Removes  the  ‘gamble’  of online shopping 10
  11. 11. Beauty & The Geeks Fashion Domain Expertise Technical Expertise and Wizardry Styling Rules Turn  Stylists’  Minds  into  Algorithms Seasonal Trends Data Experts Emotional Components Allow Solution to Scale Understand Nuances of Female Mind Mathematicians, Physicists & Statisticians 11
  12. 12. Personal Style Advice & Recommendations on dressipi.com 12
  13. 13. Retailer Personal Shopper Fashion Fingerprint, Recommendations, Size Finder Online Promotion 13
  14. 14. The Competitive Difference • Unique expert and technology approach • Real  personal  recommendations  (“fit  &  flatter”) • Increases engagement, conversation, returns, basket value and loyalty 14
  15. 15. The Transformation My Brands •Mango •Oasis •River Island •Azzaro •DKNY •Fendi •J Brand My Occupation Child minder, studying to be a nurse My Style Child minder, studying to be a nurse My Colours We take (anonymous) customers and browsers We get to know these users really well 15 And transform those users into confident stylish shoppers
  16. 16. Results  so  far… •  Over  250,000 profiles • Average return rate of items purchased: 10% •  Purchasers  as  %  of  active  monthly  visitors:  5% •  Outfit  Builder  recommendation  purchases:  50% •  Email  open  rates:  45% •  Basket  value  across  all  brands: £109
  17. 17. HOW IT WORKS 17
  18. 18. The  Dressipi  ‘Matching’  Technology …Neckline …Sleeve  Style …Sleeve  Length …Style …Fit …Fabric …Texture …Length …Pattern …Colour 50-60 Data Points per Garment
  19. 19. The Dressipi Fashion Fingerprint “5  minute  DNA”
  20. 20. Style Guide
  21. 21. Daily Recommendations
  22. 22. Weekly & Themed Emails
  23. 23. Lists
  24. 24. Themes & Features
  25. 25. Outfit Builder – Launching April 2013 – 3 Fold Increase in Revenue WORK WEEKEND
  26. 26. Outfit Results – 1 Jacket 2 Ways (Weekend to Wedding) 40-50 year customer WEEKEND WEDDING
  27. 27. Outfit Results – Same Trousers for an Evening Look - 2 different Shapes Both customers in their 20s SLIM PLUS
  28. 28. Outfit Results – Recreating  Victoria  Beckham’s  Look  Specifically  for  You   Different Aged Customers In her 20s In her 40s
  29. 29. Capsule Wardrobe – Launching Q2 2013
  30. 30. Coming Soon All Consumer Connection Points (Q3/Q4 2013) • Style Advice on the go • Connected to consumers 24/7 • In store experience augmented • Near field marketing • Increased conversion & basket size • Customer  ‘care’ In Store • Integration with any POS technology 30 • Create on demand styling service in store • Exclusive offering
  31. 31. THANK YOU sarah@dressipi.com
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×