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Public relation

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Transcript

  • 1. PUBLIC RELATION PUBLIC RELATION FUNCTIONS By:- Miss. Bhagyashree Dhotre
  • 2. GROUP MEMBERSΩ DHAVAL J. BHATT…………………………………………..61008Ω DEEPAK JAISWAL ……………………………………………61018Ω VIVEK PANICKER ……………………………………………61037Ω KRUNAL SAVAJIYANI .……………………………………61044Ω HRUSHIK SHAH ………………………………………………61045Ω ANAND MOHAN ……………………………………………..61056
  • 3. PUBLIC RELATION OFFICER
  • 4. IMPORTANCE OF PRO:-Ω Complex Structure of IndustryΩ Communication RevolutionΩ Keen CompetitionΩ Emphasis on Employee RelationΩ Development of Literacy & EducationΩ To Communicate Clearly &Truthfully
  • 5. QUALITIES OF PRO :-Ω Maintain Positive Relation With PublicsΩ Well- Informed, Leadership, Communication SkillsΩ Creative Innovative & JudgmentalΩ In Charge of Media Relation & Press ReleaseΩ AssuranceΩ Government Communication Specialist
  • 6. Functions of PROOrganizational Societal Employees Consumers Communication Government Investors Traders products Suppliers
  • 7. ORGANIZATIONAL FUNCTIONS:-EMPLOYEES RELATIONΩ
  • 8. COMMUNICATION MANAGEMENT :-
  • 9. INVESTORS RELATION:-
  • 10. PRODUCT:-
  • 11. SOCIETAL FUNCTIONS:-CONSUMERS :-
  • 12. GOVERNMENT :-
  • 13. TRADERS :-
  • 14. SUPPLIERS:-
  • 15. MEDIA:-
  • 16. CASE STUDYARCELOR MITTAL ASSIGNED PUBLIC RELATION MANDATE IN INDIA TO OGILVY PR (2009)
  • 17. PRESSMAN & GLAXOSMITHKLINE (2004)
  • 18. THANK YOU

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