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Secret Weapons of Creating Great Products<br />Erika Andersen<br />10-Sep-2011<br />
What is the product experience or product ecosystem?<br />What are ways to learn what your customers really value?<br />Wh...
Visceral<br />Fast; makes rapid judgments<br />Realm of looks/feel/smell<br />Behavioral<br />Site of most human behavior<...
#CXO (Customer Experience Optimization)<br />Mondays, 10am MDT<br />#ProdMgmtTalk (Product Management Talk)<br />Mondays, ...
Blog: Usability Counts<br />Blog: Kicker Studio<br />including videos from Device Design Day<br />Blog: Adaptive Path<br /...
About Face 3, Alan Cooper<br />Change by Design, Tim Brown<br />Design is How it Works, Jay Greene<br />Design of Future T...
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Secret Weapons of Creating Great Products

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Transcript of "Secret Weapons of Creating Great Products"

  1. 1. Secret Weapons of Creating Great Products<br />Erika Andersen<br />10-Sep-2011<br />
  2. 2. What is the product experience or product ecosystem?<br />What are ways to learn what your customers really value?<br />What are ways you can design a product experience your customers will value?<br />10-Sep-2011<br />Three Questions We’ll Discuss<br />
  3. 3. Visceral<br />Fast; makes rapid judgments<br />Realm of looks/feel/smell<br />Behavioral<br />Site of most human behavior<br />Allows creation of movement and action<br />Reflective<br />Level that conscious and the highest level of feeling, emotions, and cognition reside<br />Branding<br />Source: Don Norman’s Emotional Design<br />10-Sep-2011<br />Three Types of Processing & Design<br />
  4. 4. #CXO (Customer Experience Optimization)<br />Mondays, 10am MDT<br />#ProdMgmtTalk (Product Management Talk)<br />Mondays, 5pm MDT<br />#InnoChat (Innovation Chat)<br />Thursdays, 10am MDT<br />To participate, go to http://tweetchat.com, log in, then enter the hashtag<br />10-Sep-2011<br />Twitter Chats<br />
  5. 5. Blog: Usability Counts<br />Blog: Kicker Studio<br />including videos from Device Design Day<br />Blog: Adaptive Path<br />Video: IDEO and the Shopping Cart<br />Essays: Don Norman<br />Just a small selection of what’s available online.<br />10-Sep-2011<br />Videos & Blogs<br />
  6. 6. About Face 3, Alan Cooper<br />Change by Design, Tim Brown<br />Design is How it Works, Jay Greene<br />Design of Future Things, Don Norman<br />Don’t Make Me Think, Steve Krug<br />Emotional Design, Don Norman<br />Rocket Surgery Made Easy, Steve Krug<br />Sketching User Experiences, Bill Buxton<br />10-Sep-2011<br />Book List<br />
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