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James keddington un marketingslides

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  • 1. Translating Buyer Strategy into Marketing Strategy Presented By: James Keddington @jameskeddington 801.200.1277 james@axispointmarketing.com linkedin.com/in/keddington
  • 2. The Buyers Timeline Where Are They? Where Do They Go? Why Do They Stay? Opportunity Zone 1 Competitive Zone Opportunity Zone 2Capture prospects before they begin to Where most marketers put Leverage referrals, champions, reach out main focus and repeat business Actively begins Begins thinking Casually notices sorting through Makes a buying about buying solutions solution options decision Becomes acutely Starts talking to Narrows the selection of Becomes a loyal customer, aware of pain others solutions and providers neutral about decision of solutions made, or very disappointed in decision