International Software Product Management Association (ISPMA)                      ISPMA:  The international standard for ...
About author              Doctoral student at Lappeenranta University of Technology              Researcher in the area of...
Contents• Vision of a unified body of knowledge (SPMBoK)    • What is Software Product Management (SPM)?    • How ISPMA wo...
Challenges    • Who is responsible for the software product      across development projects, from inception to      phase...
Product ManagementCompetence Development         • Basic (e.g.)            • Apply Skills and Techniques            • Feat...
The People CertificationApproach• Curriculum    • Partition body of knowledge (BoK) in learning units    • Agree on learni...
Contents• Vision of a unified body of knowledge (SPMBoK)    • What is Software Product Management (SPM)?    • How ISPMA wo...
ISPMA Direction• Vision    Foster software product management excellence across    industries by establishing software pro...
International Software ProductManagement Association (ISPMA)• Academia• Industry                        InnoTivum©ISPMA   ...
Differences to Other SPMTrainings• Approach:  Non-proprietory, international, non-profit, based on  experts from both acad...
Partition SPM BoK inLearning Units      Strategic                               Product                                   ...
Curriculum                  ISPMA Expert SPM                ISPMA AL:                                 ISPMA AL:           ...
SPM Stakeholders           ISPMA              SPM BoK                                  Certification                     I...
Status• SPM Reference Architecture V. 1.0 available• SPM Foundation Level Syllabus V. 1.0 available• Certification is alre...
ISPMA Membership            Board            Extended Board                          Member                      Personal ...
ContactTo get further information or request participation:www.ispma.orginfo@ispma.orgORandrey.maglyas@lut.fi©ISPMA       ...
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А.Маглияс (Lappeenranta Univ) "ISPMA: международный стандарт для обучения и сертификации менеджеров программных продуктов."

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  • 31.03.12
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  • Derived from Strategy doc version 1.0 31.03.12
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  • 31.03.12
  • А.Маглияс (Lappeenranta Univ) "ISPMA: международный стандарт для обучения и сертификации менеджеров программных продуктов."

    1. 1. International Software Product Management Association (ISPMA) ISPMA: The international standard for education and certification of software product managers Andrey Maglyas, Lappeenranta University of Technology, Finland based on the Dr. Samuel Fricker‘s (BTH) and Hans-Bernd Kittlaus‘ (Inno- Tivum Consulting) slidesProductCamp, Saint-Petersburg, Russia March, 2012 1
    2. 2. About author Doctoral student at Lappeenranta University of Technology Researcher in the area of software product management Personal member of ISPMAMain Publications:1. Maglyas, A., Nikula, U., Smolander, K.: Comparison of Software Product ManagementPractices in SMEs and Large Enterprises. Accepted for publication, 3rd InternationalConference on Software Business (ICSOB), MIT Sloan, Boston (2012)2. Maglyas, A., Nikula, U., Smolander, K.: What Do We Know About Software ProductManagement? – A Systematic Mapping Study. 5th International Workshop on Software ProductManagement (IWSPM). pp. 26–35, Trento, Italy (2011).3. Maglyas, A., Nikula, U., Smolander, K.: Software Product Management in the RussianCompanies. 7th Central and Eastern European Software Engineering Conference (CEE-SECR), Moscow, Russia (2011).4. Maglyas, A., Nikula, U., Smolander, K.: Comparison of two models of success prediction insoftware development projects. 6th Central and Eastern European Software EngineeringConference (CEE-SECR). pp. 43–49, Moscow, Russia (2010).5. Maglyas, A.: Evaluating the success of software development projects in Russia, Belarus,and Ukraine. Project Management Magazine published by Moscow Department of PMI. 4, 56–62 (2010).©ISPMA 2
    3. 3. Contents• Vision of a unified body of knowledge (SPMBoK) • What is Software Product Management (SPM)? • How ISPMA works – an overview?• International Software Product Management Association (ISPMA) • Curriculum and certification • Opportunities for participation©ISPMA 3
    4. 4. Challenges • Who is responsible for the software product across development projects, from inception to phase-out?Ebert (2007): The impacts of software product management. The Journal of Systems and Software. 4
    5. 5. Product ManagementCompetence Development • Basic (e.g.) • Apply Skills and Techniques • Feature Focus • Write Business Case… • Advanced (e.g.) • Optimize SPM Efficiency and Effectiveness • Product Focus • Sell Business Case, Negotiate… • Expert (e.g.) • Facilitate Product Management • Product-Line, Portfolio Focus • Monitor and Influence©ISPMA 5
    6. 6. The People CertificationApproach• Curriculum • Partition body of knowledge (BoK) in learning units • Agree on learning objectives• Training • Present BoK in a learnable form • Accompany learning process• Examination • Prepare criteria, indicators, and standards • Perform assessment in a repeatable manner©ISPMA 6
    7. 7. Contents• Vision of a unified body of knowledge (SPMBoK) • What is Software Product Management (SPM)? • How ISPMA works – an overview?• International Software Product Management Association (ISPMA) • Curriculum and certification • Opportunities for participation©ISPMA 7
    8. 8. ISPMA Direction• Vision Foster software product management excellence across industries by establishing software product management as a discipline of its own in both academia and industry• Mission Establish, disseminate and maintain a certifiable body of knowledge on SPM (SPM BoK) that is recognized as the premier source on SPM by all stakeholders©ISPMA 8
    9. 9. International Software ProductManagement Association (ISPMA)• Academia• Industry InnoTivum©ISPMA 9
    10. 10. Differences to Other SPMTrainings• Approach: Non-proprietory, international, non-profit, based on experts from both academia and industry• Contents: Clear separation between SPM and Marketing due to different time horizons• Certification: Clear separation between training providers and certification agencies Higher value of certificate©ISPMA 10
    11. 11. Partition SPM BoK inLearning Units Strategic Product Sales and Evolution and Product Strategy Development Marketing Management Planning Distribution Service Product Customer Portfolio Positioning and Project Marketing mix Life-Cycle relationship Technical support management Product Definition management optimization Management management Product Corporate Engineering Marketing Sales strategy Delivery model Requirements Marketing support Strategy management planning and planning Engineering Project Innovation Channel Sourcing Release Planning requirements Product launch Sales support Management preparation engineering Resource Business Case Quality Customer Sales Services Roadmapping Management and Costing management analysis management preparation Opportunity Operational Services Market Analysis Pricing management distribution provisioning Performance and Operational Product Analysis Risk Management marketing Ecosystem Management Legal and IPR Management SPM reference architecture v 1.0©ISPMA 11
    12. 12. Curriculum ISPMA Expert SPM ISPMA AL: ISPMA AL: Coordination of Product Strategy Functional Units ISPMA Foundation Level Product Managers©ISPMA 12
    13. 13. SPM Stakeholders ISPMA SPM BoK Certification IREB Syllabi Exams License Networks License Acknowledge Local or Local orAcademia Local or Training Training international international Training international Providers Providers certification certification Providers certification organization organization Courses Courses organization Examination, Training Certificates Practitioners©ISPMA 13
    14. 14. Status• SPM Reference Architecture V. 1.0 available• SPM Foundation Level Syllabus V. 1.0 available• Certification is already available• First trainings were conducted in Stockholm, Copenhagen, Cologne• Work on SPM Advanced Level Syllabi under way• Growing number of members©ISPMA 14
    15. 15. ISPMA Membership Board Extended Board Member Personal Member (Contribute, Be visible as a professional) Delegate Individual Company Member Member Supporting Members (get first-hand information, Be visible as an actor in SPM education)©ISPMA 15
    16. 16. ContactTo get further information or request participation:www.ispma.orginfo@ispma.orgORandrey.maglyas@lut.fi©ISPMA 16

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