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гузунова юлия (Combo app) тайны mobile app promotionPresentation Transcript
October 27th, 2012
ComboApp is a marke7ng agency that specializes in promo7ng applica7ons throughout every major mobile marketplace in the world
Media about us “ComboApp focuses on social networking, buzz marke7ng, and adver7sing, an approach it says work well and, most importantly, is sustainable”. “The ComboApp Marke7ng Agency, a long-‐7me leader in mobile app promo7on services <…> is joining Apple in solidarity behind this move”. “ComboApp is a Mobile App Marke7ng agency that provides solid scope of diﬀerent app marke7ng services to help app developers market their iOS apps on the Apple’s App Store”. “Combo App – App promo7on agency oﬀering PR, ASO and chart placements campaigns. Headquartered in Chicago USA, with oﬃces in Vancouver, Canada”.
External traﬃc MARKETING Extra Revenue TIPS AND TRICKS to App Store? Extra personal TOP? Gaming Pla[orm? App Store enhancement?
The new app info page outlook Card-‐style naviga7on
You can’t see ra7ngs All focus on the App Icon
Be ready to impress Astonishing graphics is the key to success
New App Store Marke7ng and Adver7sing Guideline for developers More Call to Ac7on! Now two separate badges: Download on the App Store badge Available on the App Store badge Use the Download on the App Store Use the Available on the App Store badge on all electronic badge for all printed communica7ons communica7ons including websites, and promo7ons that do not have web-‐ web banner ads, mobile device banner linking capabili7es, such as TV spots, ads, email promo7ons, online print ads, video trailers, printed ﬂyers, newsleaers, and online direct mail. and printed direct mail.
New App Review Guidelines No more “Free-‐App-‐A-‐Day”? 2.25 “Apps that display Apps other than your own for purchase or promo7on in a manner similar to or confusing with the App Store will be rejected.”
Smart App Banners When visi7ng a site on Mobile Safari that has an app, a new banner appears invi7ng the user to download it.
Deep Facebook integra7on You can now see how many of your friends have liked that app You can also share the app’s iTunes Store link on Facebook
The power of social media … and even more social connec7ons
The power of social media
Genius Now it’s the most ac7ve element always looking for the user’s aaen7on
Genius The enhanced Genius feature now u7lizes the recommenda7on engine from Chomp to oﬀer more relevant app sugges7ons
App Store + Game Publishers = … Speech of EA representa7ve during iPhone 5 presenta7on