• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content

Loading…

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

Like this presentation? Why not share!

PCSC2: "The Experience Economy" - What it Means for Product Development and Innovation

on

  • 854 views

Mike Alvarado and Jeof Bean's presentation from ProductCamp SoCal. Held November 6, 2010 at Cal State Fullerton - The Mihaylo College of Business & Economics.

Mike Alvarado and Jeof Bean's presentation from ProductCamp SoCal. Held November 6, 2010 at Cal State Fullerton - The Mihaylo College of Business & Economics.

Statistics

Views

Total Views
854
Views on SlideShare
854
Embed Views
0

Actions

Likes
1
Downloads
0
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    PCSC2: "The Experience Economy" - What it Means for Product Development and Innovation PCSC2: "The Experience Economy" - What it Means for Product Development and Innovation Presentation Transcript

    • "The Experience Economy"- What it means for Product Development and Innovation Mike Alvarado and Jeof Bean November 2010
    • “Experience Leaders” Developing, Delivering, Benefitting
    • What is the Experience-centric Economy? Mastery of Social Internet the technologies Executing influencers 1. The Internet is the Platform 2. How do you influence influencers?  Who does it  Who does it well 3. Social technologies heighten the sensation  Prospects and customers – high visibility influencers creating feedback loops about experiences with your processes, people products 4. Executing - Deliver with people, processes, products
    • Framing the Exploration What role will trust and experience play in future economies? How should this drive product development and innovation? How does user-centric design evolve to fully address the experience dimension? Is trust simply an unknowable ideal?
    • Pushing Design Boundaries What role does online, two-way dialogues with customers and prospects play? Is regular interaction with customers and prospects outside of sales or support situations occurring? Do customers and prospects surprise you with public communication about new or novel solution or product uses?
    • Where are you in the process of leveraging The Experience Economy? Situation Approval Analysis to Proceed Calculate The Opportunity Investment Required YOU Alternatives Dependencies, Assumptions, Project and Risk Definition Management
    • Where are you along the continuum of developing, delivering and benefitting from “Experience Leadership?” Trust Experiences Customer Experiences User Experiences Economic Value Products and / or Services Technology Ideas (IP), Sweat Equity The Experience Continuum ©2010 Del Mar Research & Consulting, LLC and the Product and Business Development Co.
    • Questions???
    • Jeof Bean | Principal | Del Mar Research & Consulting, LLC | DelMarResearch.com | JBean@DelMarResearch.com | 858-334-9266 Del Mar Research & Consulting specializes in increasing client growth, while decreasing the uncertainty and costs of product development, experience design and marketing. Jeof’s experience spans strategic to tactical with small innovative companies and large successful organizations like ComplianceMAX, ProMedia Wireless, I Drive Safely, LPL Financial, AT&T / Bell Labs, Sprint and Quest Diagnostics. Jeof has an M.S. in Business Management, a B.S. in Psychology / Marketing and has served as Adjunct Professor of Business Management and Marketing, Centenary College. He is on the Board of Directors of the San Diego Software Industry Council's (SDSIC) User Experience Group and User Experience expert review panel; author of several marketing, and product development articles; and a frequent guest speaker. Mike Alvarado | Principal | The Product and Business Development Company (PBDC) Michael_j_alvarado@earthlink.net | 408.646.4621 “Co-creating the Conditions for Success” Mike Alvarado is a resourceful, driven and dynamic business leader skilled at envisioning, cultivating, and harvesting global business and market opportunity. Excellent at discovering new revenue streams, implementing creative market entry strategies and managing complex international business relationships. His clients engage him on projects related to improving their technical product portfolios and optimizing their new product innovation productivity. Mike has an M.B.A. from Santa Clara University he is in the process of completing an M.A. in Applied Anthropology from San Jose State University.