Learner Outcomes• Understand how the Internet is forcing us toreinvent the way we deliver face-to-face events• Know what social media really is• Recognize why combining “social” with face-to-face will lead to a renaissance for the industry
Co-Founding•Launched in 2003 – 10 years!•225M members•200 countries
Take a Step Back…• Trade shows were created asmarketplaces to connect buyersand sellers…• ...not necessarily about sellingbooths and lead retrievalequipment, securing the rightdestinations, or providingentertaining speakers• Face-to-face has been valuable...but will it continue to be?
Face to face’s competition is…“digital”For example… web, email, SEO, SEM, social media, onlinemarketplaces, virtual events, and even more to come.
Your Customers Are AlreadyThereBig brandsare alreadythere, and soare the smallones
Moviesa.k.a. “digital movies are crushing DVDs as we speak”
“The ultimate goal of social media is to drivepeople toward face-to-face interactions”—Twitter userSocial media is a perfect complement for face-to-face
ROI Metrics for Event-Driven Social Media• Attendance (pre-registrations and no-shows)• Retention of audience year-over-year• Participant satisfaction• Brand recognition• RevenueIn other words, social media is an approach whose results you canmeasure using the metrics you already understand
Re-Imagined: Exhibitors & Sponsors• Contextualizedpromotion &exposure• Highly targetedand relevantconnections/leads• More business