Big Idea Conferences:Feeding Constant Cravings forInnovation & Collaborationby Donna KastnerVelvet ChainsawConsulting
“As the world ismore connected digitally,it only seems to accentuatethe need for personalinteraction,so conferences areenj...
Constant Cravings forInnovation/Big Ideas
Conferences havetremendous potentialto ignite big ideas…Unfortunately,many fizzle & fall shortof expectationsAgreeDisagree...
Big Idea Conferences:Learning Objectives• Identify critical drivers for innovationand key attributes for innovation stewar...
Innovation & Big Ideas DiscoveryYesSomewhatNot sureCritical need for yourconference audience?
IBM Global CEO Study• 1,700+ CEOs,64 countries,18 industries•Top 3 Priorities:• Empoweringemployees• Engaging customers• A...
Flavor duJour?
InnovatorsThink Different(ly)5 Discovery Skills that distinguishinnovative executives from others:1. Associating2. Questio...
Who AreYou Designing For?3-5 Participant Segments6-9 Participant Segments10+ Participant Categories
Framing Innovation in Proper Context Two MindsetsPromotion Focus(cares more about advancing)Prevention Focus(cares more...
Promotion FocusPrevention Focus Innovation Sweet SpotPrimary segments? Secondary segments?Is one focus more dominant?O...
Innovation: CriticalThreads (Drivers)•HelpAudience Grasp InnovationMethodology•Frame Innovation in Proper Context•Big Idea...
Big Idea Chat Igniters•Interactive Presentations (10-min sparks)•Storytelling (Industry Practitioners)•VisualCues (Graphic...
Idea Chat Igniters: Graphic Facilitators
Idea Chat Igniters: Sticky Walls
Idea Chat Igniters:Roundtable Discussions
Idea ChatIgniter:Continue theConversationCafé(Something toadd to yourLearning Lounge?)
Idea Chat Stewards•Staff,Volunteers,Partners, etc.•Solid command of topic(s)(not necessarily SMEs)•Friendly, helpful, appr...
Setting the Climatefor Big Idea Chats
Creating an Environmentfor Big Idea Chats
Leverage Digital to AccelerateChats & Connections Offers Requests
Leverage digital (mobile app) tospark more/better idea chats? Idea tote board? Offers & Requests Workshop RSVPs(see who...
Big Idea Conferences: Wrap Up• Help Audience Grasp Innovation Methodology• Frame Innovation in Proper Context• Big Idea Ch...
Peak End Rule
The Big Finish: Next steps…• What one idea intrigued you most?What next steps will you take?• Did you meet someone you’d l...
Image Credits• Thomas Hawk• William Hook• John Althouse Cohen• Kevin Dooley• Michelle Boos-Stone• StuartWilliams• Tourisme...
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Big Ideas Conferences: Feeding Our Constant Cravings for Innovation & Collaboration

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Session: Big Ideas Conferences: Feeding Our Constant Cravings for Innovation & Collaboration
Presented By: Donna Kastner
Date and Time: Tuesday, June 25, 2013 3:00pm
pcma.org/educon

Published in: Education, Business
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  • E-180, C2-MTL
  • Big Ideas Conferences: Feeding Our Constant Cravings for Innovation & Collaboration

    1. 1. Big Idea Conferences:Feeding Constant Cravings forInnovation & Collaborationby Donna KastnerVelvet ChainsawConsulting
    2. 2. “As the world ismore connected digitally,it only seems to accentuatethe need for personalinteraction,so conferences areenjoying a real surge.”Mike Federle, COO, Forbes Media
    3. 3. Constant Cravings forInnovation/Big Ideas
    4. 4. Conferences havetremendous potentialto ignite big ideas…Unfortunately,many fizzle & fall shortof expectationsAgreeDisagreeSo So/Not Sure
    5. 5. Big Idea Conferences:Learning Objectives• Identify critical drivers for innovationand key attributes for innovation stewards• Explore best ways to leverage digitalchannels as collaboration accelerators• Design powerful “Go Forth” closers, filled withnext-step action paths to help participantsfilter and refine ideas
    6. 6. Innovation & Big Ideas DiscoveryYesSomewhatNot sureCritical need for yourconference audience?
    7. 7. IBM Global CEO Study• 1,700+ CEOs,64 countries,18 industries•Top 3 Priorities:• Empoweringemployees• Engaging customers• Amplifying innovation
    8. 8. Flavor duJour?
    9. 9. InnovatorsThink Different(ly)5 Discovery Skills that distinguishinnovative executives from others:1. Associating2. Questioning3. Observing4. Networking5. ExperimentingHelp attendees understand innovationmethodology (WHY you’re doing what you’re doing)
    10. 10. Who AreYou Designing For?3-5 Participant Segments6-9 Participant Segments10+ Participant Categories
    11. 11. Framing Innovation in Proper Context Two MindsetsPromotion Focus(cares more about advancing)Prevention Focus(cares more about safety)The Secret to EffectiveMotivation
    12. 12. Promotion FocusPrevention Focus Innovation Sweet SpotPrimary segments? Secondary segments?Is one focus more dominant?Overlap? Potential to coalesce?Create villages within a larger event?ApproachPleasureAvoidPain
    13. 13. Innovation: CriticalThreads (Drivers)•HelpAudience Grasp InnovationMethodology•Frame Innovation in Proper Context•Big Idea Chat Igniters
    14. 14. Big Idea Chat Igniters•Interactive Presentations (10-min sparks)•Storytelling (Industry Practitioners)•VisualCues (Graphic Facilitators)•Idea Mapping(Brainstorming – StickyWalls)•Hands-OnTesting/Coaching Labs•Roundtable Discussions•AgendaWhitespace & Pod/Cluster Seating
    15. 15. Idea Chat Igniters: Graphic Facilitators
    16. 16. Idea Chat Igniters: Sticky Walls
    17. 17. Idea Chat Igniters:Roundtable Discussions
    18. 18. Idea ChatIgniter:Continue theConversationCafé(Something toadd to yourLearning Lounge?)
    19. 19. Idea Chat Stewards•Staff,Volunteers,Partners, etc.•Solid command of topic(s)(not necessarily SMEs)•Friendly, helpful, approachable•Hip-pocket list of chat igniters•Ambiverts (or well-coached extroverts/introverts)•Visible and engaged
    20. 20. Setting the Climatefor Big Idea Chats
    21. 21. Creating an Environmentfor Big Idea Chats
    22. 22. Leverage Digital to AccelerateChats & Connections Offers Requests
    23. 23. Leverage digital (mobile app) tospark more/better idea chats? Idea tote board? Offers & Requests Workshop RSVPs(see who else is attending)
    24. 24. Big Idea Conferences: Wrap Up• Help Audience Grasp Innovation Methodology• Frame Innovation in Proper Context• Big Idea Chat Igniters• Conference Innovation Stewards• Create EnvironmentWhere Idea Chats Flourish• Leverage Digital to Accelerate Collaboration• And finally…
    25. 25. Peak End Rule
    26. 26. The Big Finish: Next steps…• What one idea intrigued you most?What next steps will you take?• Did you meet someone you’d like to keepin touch with? Assemble a big idea think tank?• Follow-up session? One-on-one or group?Donna Kastner ▪Velvet Chainsaw Consultingdkastner@velvetchainsaw.com(234) 380-5055
    27. 27. Image Credits• Thomas Hawk• William Hook• John Althouse Cohen• Kevin Dooley• Michelle Boos-Stone• StuartWilliams• Tourisme Montreal• C2-MTL• E-180• Harvard Business Review

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