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Reinventing You: Developing Your Personal Brand for Career Sucess
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Reinventing You: Developing Your Personal Brand for Career Sucess

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Session: Reinventing You: Developing Your Personal Brand for Career Sucess ...

Session: Reinventing You: Developing Your Personal Brand for Career Sucess
Presented by: Dorie Clark , Clark Strategic Communications
Date and time: Wednesday, June 26, 12:45am
pcma.org/educon

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    Reinventing You: Developing Your Personal Brand for Career Sucess Reinventing You: Developing Your Personal Brand for Career Sucess Presentation Transcript

    • ReinventingYou:DevelopingYour PersonalBrand for Career SuccessDorie Clark@dorieclark
    • LearningOutcomes•How are you currently perceived?•What’s the essence of your brand?•How can you leverage your uniquestrengths?•How do you demonstrate thecontribution only you can make?
    • @dorieclarkReinventingYouDefineYour Brand,ImagineYourFuture
    • Why BuildYour LeadershipBrand?- Most people aren’t paying closeattention to you- If you don’t get noticed, you can’tget promoted- Value of uniqueness
    • JudyRobinett:“If 3 people tellyou you’re ahorse, buy asaddle.”
    • RecognizeWhereYou’reStarting•GoogleTest•Your own “360interviews”•Focus groups
    • Anatomy of a ProfessionalNarrativeWhere youstartedHow yourpast relatesto yourfutureWhereyou’regoing21/06/2013 7
    • What is Executive Presence?• GT•Gravitas•Communication•Appearance
    • Self-Fulfilling ProphecyTheArt of thePower Pose
    • IncreaseYour InternalVisibilityKeith Ferrazzi@dorieclark
    • ConveyingYourAuthorityFrom Emailsto Diplomas@dorieclark
    • What value can you offer toothers?
    • Everyone Needs aWingman@dorieclark
    • Creating Content is NoLonger OptionalFind the right medium@dorieclark
    • BuildingCredibilityin Real LifeAlanWeiss@dorieclark
    • Stay inTouch• Twitter:@dorieclark• LinkedIn• dorieclark.com
    • @dorieclarkReinventingYouDefineYour Brand,ImagineYourFuture