Pci media impact E-E PresentationPresentation Transcript
Tell a Story,Change the World mediaimpact.org twitter.com/mediaimpact firstname.lastname@example.org
“Stories matter. Many storiesmatter. Stories have been usedto dispossess and to malign. Butstories can also be used toempower, and to humanize.” Chimamanda Adichie, Nigeria
We empower communities worldwide to inspire positive social and environmental change through storytelling and creative communications.What We Do
Entertainment (70%) attracts and holds the audience’s attention by engaging their emotions. Education (30%) improves the knowledge and skills of the audience to make informed decisions and change their behavior.Entertainment-Education
It all started with a LOVE story Simplemente Maria, Peru, 1969
Miguel Sabido The “father” of E-E
Albert Bandura Social Learning & Cognitive TheoryMedia Characters as role models
Diffusion Theory / Everett Rogers 100 90 80 Laggards 70% Adoption of Innovationn 60 50 The Early Majority 40 The Late Majority 30 Early Adopters 20 Innovators 10 0 0 5 10 15 20 25 30 Time (years)
Currently in 32 Countr Over 27 years: 100 serial dramas in over 45 countries, reaching over 1 Billion people. mediaimpact.orgWhere We Work twitter.com/mediaimpact email@example.com
Media for Health
Media for Environment
Media for Empowerment
Capacity Building ability of local organizations to motivate long-term social change in Guatemala. The Intruder ultimatelyAs part of the program El Intruso (The Intruder), reached the lives ofin partnership with Asociación Comunicares,PCI-Media Impact hosted volunteer activitiesand workshops, to provide training on sexual andreproductive 35 issues 0 3 youth million young people What does success look like?
Community Building coalitions and constituencies to support priority community issues.What does success look like?
Change Increase knowledge and change attitudes and behaviors of key target audiences. For example, in certain villages in India, after exposure to the soap opera, Taru, and the sale of birth condom sales increased control pills increasedWhat does success look like?
Some Current Productions
Corazon de Mujer: 45 radio episodes in 3 languages on 60 stations in 7 countries. Corazon de Mujer: Radio magazine shows. Mucho Corazon: 36 TV episodes on 22 stations in 6 countries. Mucho Corazon: TV magazine shows. Mucho Corazon: The Movie. Releasing in March. Vibra Radio: 80 1-hour radio magazines for youth. Vibra TV: 20 1-hour TV magazines for youth. Community Mobilization Activities Chiapas, Mexico
Strong Women, Strong VoicesAvon Foundation: Global Awardfor Excellence in CommunicationsThree programs- Bolivia, Peru &ColombiaAddresses violence againstwomen, promotes access to services
Callaloo Currently broadcast in 15Caribbean countries 60 partners130 episodesHIV/AIDS, BiodiversityConservation & Climate Change
Cameroon & Nigeria Cross River Gorillas WCS, USFWS, CR StateBroadcasting 26 episode radio drama/Pidgin “Linda’s Joint” airs in June 2013 Call-in shows in Nigeria/Cameroon Campaign activities in June 2013
Gabon Gaguie the Gorilla TV Drama: My Green Gabon WCS, USFWS, Parks-Gabon
Rwanda & Burundi Chimpanzees WCS, USFWS, Rwanda Dev Board Nyungwe National Park 26 episode radio drama Airs in June 2013 Campaign activities in June 2013
Liberia, Sierra Leone,Guinea and IvoryCoast STEWARD Program Western Lowland Chimpanzees USFS, USAID, Care, FFI, ThomasReuters, Auder 52 episode radio drama in 5languages Call-in shows & campaignactivities under design
Liberia “Eat Some – Keep Some” Flora and Fauna International 4 Episode mini-drama Forest management, REDD andconservation
Ghana Sustainable Fisheries 52 episodes/Fante language USAID, CRC/Maine Audience: 2.5-4 million Shama, Good News & AnkobraFM – broadcast & call-in Impact date coming in May
Recent Awards Avon Foundation for Women: Global Award for Excellence in Communication Award. United Nations: First place in Latin America and Top Five Global Practices, UNFPA Award for Best Practices in Adolescence and Youth Health. First Prize: Public Health Association for Promesas y Traiciones. Award for the Multimedia category of the Public Health Education and Health Promotion. Best Monitoring and Evaluation Methodology, Rainforest Alliance’s Eco-Index, for Callaloo.