SlideShare a Scribd company logo
1 of 4
Download to read offline
My Water—My Community: The
Story of Our Water is a transmedia be-
havior change program which leverages
the power of storytelling across multi-
ple communications platforms to gen-
erate awareness and motivate social
change. PCI-Media Impact and USAID
are producing Sed de Ti, a 90-episode
Entertainment-Education radio drama
to address water protection and man-
agement and gender equality across
four regions of Peru (Lima Norte, Piura,
Cusco, Loreto).
	 PCI-Media Impact and partners
have been gathering information about
the capacity and the needs of the com-
munity through a comprehensive pro-
cess of formative research. We con-
ducted workshops in each of the regions
to provide the coalitions with training on
“Communications for Development” as
well as essential background on the
challenges of water resource manage-
ment, hygiene and sanitation. The pro-
gram targets beneficiaries at two levels:
the community coalitions developing
the campaigns as well as the listeners
and the population at large, which the
program aims to reach across targeted
regions.
	 Four regional coalitions will
broadcast the radio drama, host region-
al call-in shows and implement tailored
Community Mobilization Campaigns.
Stay tuned as Sed de Ti will hit the air-
ways this summer!
Here’s an update of
what’s happening at
PCI-Media Impact. In
this issue we’re sharing
voices from the field.
Water & Sanitation in Peru
Spring 2013
Primary schools across St. Lu-
cia are bubbling with excitement after
a visit from a White-Breasted Thrasher,
Iguana, Coral and “Tin Tin.” These vis-
its represent one of a series of activities
that are part of our My Island-My Com-
munity program.
	 The students played and sang
with the mascots and asked a number
of questions, as part of a campaign to
raise awareness about the important
role that nature plays in protecting the
community from climate change.The vi-
brant mascots and students also danced
to a specially produced theme song and
local experts shared information about
the need to preserve local mangrove
and watershed areas.
	 Secondary school students were
in awe when popular recording musi-
cians from St. Lucia performed at their
schools. Addressing climate change
and biodiversity through their music, the
local celebrities performed their popular
songs.
	 In order to effectively address
the climate change issues, with the ap-
propriate level of knowledge and cultur-
al sensitivity, the musicians attended a
half-day seminar, which was conducted
by the coalition agencies and the Or-
ganisation of Eastern Caribbean States
(OECS) Secretariat. This comprehen-
sive coalition of over 10 organizations
has come together to raise awareness
and to promote tangible action to ac-
celerate adaptive measures that can
reduce St Lucia’s vulnerability to the ef-
fects of cli­mate change.
	 Building upon our on-air 130
episode radio novella, Callaloo, these
activities are inspiring and encouraging
communities to take individual and col-
lective actions. The school visits will cul-
minate in a community cleanup of the
Mankòtè Mangrove later in the year.
	
School Visits & More Drama in the Caribbean
“In primary schools
children are known to react
positively to a mascot
costume and hands-on
activities. In secondary
schools the visiting team
adopted a different
approach where popular
musicians helped convey
messages pertaining to
climate change.”
- Alleyne Regis, Regional
Manager
There we were at the foot of Kili-
manjaro in a conference room like no
other. Skull specimens of horned un-
gulates covered every wall, displayed
in age-graded rows, looking down on
us like ancestor spirits urging us on in
our efforts to ensure that their species
would endure into the future. They had
presumably been collected by the peo-
ple who, 50 years before, founded the
Mweka College of African Wildlife Man-
agement where the latest PCI-Media
Impact workshop was being held.
	 The opening day happened to
coincide with the presentation by four
groups of Mweka students of Entertain-
ment-Education products that they had
been preparing as part of their course
work – songs, dances, skits, poetry,
posters and other materials aimed at
engaging communities in conservation
and sustainable development activi-
ties. There couldn’t have been a more
relevant or inspiring opening to the
week’s work that brought together East
Africans and others from a variety of
backgrounds to brainstorm initial steps
in designing a radio drama and related
campaign aimed at discouraging bush-
meat hunting and wildlife poaching.
Board member Arvind Singhal
and I were commandeered (quite will-
ingly!) into becoming full participants as
Reflections from Tanzania
work proceeded in plenaries and small
groups to identify messages, story lines
and characters who might populate the
series. We thus had a unique opportu-
nity to learn from the rich knowledge and
experience of the others, who included
people with scientific, communications,
conservation and community develop-
ment work backgrounds, and even a
“reformed” poacher, whose insights
were invaluable. And Arvind contribut-
ed his matchless storytelling to provide
insights that broadened, deepened and
inspired the dialogue.
Perhaps most importantly from
our viewpoint as Board members, we
were able to see the PCI-Media Im-
pact program team in action, applying
a really impressive range of facilitation
skills so that by the end of four days the
group had actually created and agreed
on an initial draft of a drama. For me
this was a real eye opener – something
that at the beginning of the week I never
would have believed would be possible.
Altogether this experience gave me a
much better understanding of the work
that the organization is accomplishing,
of its challenges and its huge potential,
as well as reinforcing my appreciation of
my own amazing good fortune at being
able to play a small part in helping it to
fully realize this potential.
This month, our team, along
with two board members,
conducted a storytelling
workshop at the base of Mt.
Kilimanjaro. Board member,
Sally Timpson talks about her
experience.
We are extremely proud to announce that PCI-Media
Impact’s Strong Women, Strong Voices program in Peru,
Bolivia and Columbia won this year’s Global Award for
Excellence in Communication at the Avon Communica-
tions Awards. The event showcased organizations that
use communications to bring an end to violence against
women. Actress and activist Salma Hayek-Pinault
presented us with the event’s top award on March 8th,
International Women’s Day. The ceremony took place
during the United Nations’ Commission on the Status of
Women at the UN General Assembly in New York.
In December 2012, our My Community: Young People
Who Tell Stories to Inspire Change program, based in
Peru, was awarded UNFPA’s award for Best Prac­tices in
Adolescence & Youth, taking first place in Latin America,
making it one of the top five best global practices. The
program consists of two innovative radio dramas created
by groups of young people dedicated to lowering teen-
age pregnancy rates in their communities. We recently
published a joint book with UNFPA that illustrates this
comprehensive approach to increasing awareness
among teenagers on the sensitive topics of sexual and
reproductive health. Sharing this experience around the
world is an integral element of a recently-signed 5 year
extension to continue this important work.
Recent Awards
Avon Foundation
UNFPA
Be sure to check our website at www.mediaimpact.org
PCI-Media Impact 		 777 United Nations Plaza, 5th Floor, New York, NY, 10017 USA 		 T +1.212.687.3366
Like us on facebook.com/PCIMediaImpact
Follow us on Twitter @PCIMediaImpact
For more information contact Director of Partnerships, Alex Cottin at acottin@mediaimpact.org

More Related Content

Viewers also liked

PCI Media Impact Spring 2012 Newsletter
PCI Media Impact Spring 2012 NewsletterPCI Media Impact Spring 2012 Newsletter
PCI Media Impact Spring 2012 NewsletterPCIMediaImpact
 
2011 PCI-Media Impact Annual Report
2011 PCI-Media Impact Annual Report2011 PCI-Media Impact Annual Report
2011 PCI-Media Impact Annual ReportPCIMediaImpact
 
Pci media impact 2013 annual report
Pci media impact 2013 annual reportPci media impact 2013 annual report
Pci media impact 2013 annual reportPCIMediaImpact
 
PCI Media Impact: Annual Report 2014
PCI Media Impact: Annual Report 2014PCI Media Impact: Annual Report 2014
PCI Media Impact: Annual Report 2014PCIMediaImpact
 
PCI Media Impact Inc - 2015 FS and OMB Uniform Guidance
PCI Media Impact Inc - 2015 FS and OMB Uniform GuidancePCI Media Impact Inc - 2015 FS and OMB Uniform Guidance
PCI Media Impact Inc - 2015 FS and OMB Uniform GuidancePCIMediaImpact
 

Viewers also liked (6)

PCI Media Impact Spring 2012 Newsletter
PCI Media Impact Spring 2012 NewsletterPCI Media Impact Spring 2012 Newsletter
PCI Media Impact Spring 2012 Newsletter
 
2011 PCI-Media Impact Annual Report
2011 PCI-Media Impact Annual Report2011 PCI-Media Impact Annual Report
2011 PCI-Media Impact Annual Report
 
Pci media impact 2013 annual report
Pci media impact 2013 annual reportPci media impact 2013 annual report
Pci media impact 2013 annual report
 
Annual Report 2012
Annual Report 2012Annual Report 2012
Annual Report 2012
 
PCI Media Impact: Annual Report 2014
PCI Media Impact: Annual Report 2014PCI Media Impact: Annual Report 2014
PCI Media Impact: Annual Report 2014
 
PCI Media Impact Inc - 2015 FS and OMB Uniform Guidance
PCI Media Impact Inc - 2015 FS and OMB Uniform GuidancePCI Media Impact Inc - 2015 FS and OMB Uniform Guidance
PCI Media Impact Inc - 2015 FS and OMB Uniform Guidance
 

Similar to Newsletter fall2013v web

PCI Media Annual Report 2017
PCI Media Annual Report 2017PCI Media Annual Report 2017
PCI Media Annual Report 2017PCIMediaImpact
 
PCI Media Impact Brochure mar2014
PCI Media Impact Brochure mar2014PCI Media Impact Brochure mar2014
PCI Media Impact Brochure mar2014PCIMediaImpact
 
PCI Media Impact Spring 2014 Newsletter
PCI Media Impact Spring 2014 Newsletter PCI Media Impact Spring 2014 Newsletter
PCI Media Impact Spring 2014 Newsletter PCIMediaImpact
 
PCI Media Impact Brochure WEB
PCI Media Impact Brochure WEBPCI Media Impact Brochure WEB
PCI Media Impact Brochure WEBMarco Rodríguez
 
PCI Media Impact Brochure
PCI Media Impact BrochurePCI Media Impact Brochure
PCI Media Impact BrochurePCIMediaImpact
 
Annual report 2012 pdf
Annual report 2012 pdfAnnual report 2012 pdf
Annual report 2012 pdfsoapopera1
 
Awareness-raising and education campaigns to strengthen resilience
Awareness-raising and education campaigns to strengthen resilienceAwareness-raising and education campaigns to strengthen resilience
Awareness-raising and education campaigns to strengthen resilienceCARE Nicaragua
 
Draft annual report 2012
Draft annual report 2012Draft annual report 2012
Draft annual report 2012PCIMediaImpact
 
2012 Annual Report
2012 Annual Report2012 Annual Report
2012 Annual Reportsoapopera1
 
Initiative Against Discrimination 2009-2014
Initiative Against Discrimination 2009-2014Initiative Against Discrimination 2009-2014
Initiative Against Discrimination 2009-2014Holly R Jones
 
Neoliberalism In Mexico
Neoliberalism In MexicoNeoliberalism In Mexico
Neoliberalism In MexicoKim Tagtow
 
Intergenerational Connections Handbook
Intergenerational Connections HandbookIntergenerational Connections Handbook
Intergenerational Connections HandbookRunwaySale
 
Press Release For the Fourth Congress Of Education 2009
Press  Release For the Fourth Congress Of Education 2009Press  Release For the Fourth Congress Of Education 2009
Press Release For the Fourth Congress Of Education 2009SSENCA
 
[Challenge:Future] Making a difference through Music
[Challenge:Future] Making  a difference through Music[Challenge:Future] Making  a difference through Music
[Challenge:Future] Making a difference through MusicChallenge:Future
 
Annual Report 2016 PCO Media
Annual Report 2016 PCO MediaAnnual Report 2016 PCO Media
Annual Report 2016 PCO MediaPCIMediaImpact
 
Intercultural Knowledge and the Metamorphosis of Consciousness for Sustainabi...
Intercultural Knowledge and the Metamorphosis of Consciousness for Sustainabi...Intercultural Knowledge and the Metamorphosis of Consciousness for Sustainabi...
Intercultural Knowledge and the Metamorphosis of Consciousness for Sustainabi...ESD UNU-IAS
 
Session2 04 Felicite_Fairer-Wessels
Session2 04 Felicite_Fairer-WesselsSession2 04 Felicite_Fairer-Wessels
Session2 04 Felicite_Fairer-WesselsTAPAS
 

Similar to Newsletter fall2013v web (20)

PCI Media Annual Report 2017
PCI Media Annual Report 2017PCI Media Annual Report 2017
PCI Media Annual Report 2017
 
PCI Media Impact Brochure mar2014
PCI Media Impact Brochure mar2014PCI Media Impact Brochure mar2014
PCI Media Impact Brochure mar2014
 
PCI Media Impact Spring 2014 Newsletter
PCI Media Impact Spring 2014 Newsletter PCI Media Impact Spring 2014 Newsletter
PCI Media Impact Spring 2014 Newsletter
 
PCI Media Impact Brochure WEB
PCI Media Impact Brochure WEBPCI Media Impact Brochure WEB
PCI Media Impact Brochure WEB
 
PCI Media Impact Brochure
PCI Media Impact BrochurePCI Media Impact Brochure
PCI Media Impact Brochure
 
Annual report 2012 pdf
Annual report 2012 pdfAnnual report 2012 pdf
Annual report 2012 pdf
 
Fall Newsletter
Fall NewsletterFall Newsletter
Fall Newsletter
 
Awareness-raising and education campaigns to strengthen resilience
Awareness-raising and education campaigns to strengthen resilienceAwareness-raising and education campaigns to strengthen resilience
Awareness-raising and education campaigns to strengthen resilience
 
Draft annual report 2012
Draft annual report 2012Draft annual report 2012
Draft annual report 2012
 
2012 Annual Report
2012 Annual Report2012 Annual Report
2012 Annual Report
 
Annual Report 2012
Annual Report 2012Annual Report 2012
Annual Report 2012
 
Initiative Against Discrimination 2009-2014
Initiative Against Discrimination 2009-2014Initiative Against Discrimination 2009-2014
Initiative Against Discrimination 2009-2014
 
OXFAM land and water work in Africa
OXFAM land and water work in AfricaOXFAM land and water work in Africa
OXFAM land and water work in Africa
 
Neoliberalism In Mexico
Neoliberalism In MexicoNeoliberalism In Mexico
Neoliberalism In Mexico
 
Intergenerational Connections Handbook
Intergenerational Connections HandbookIntergenerational Connections Handbook
Intergenerational Connections Handbook
 
Press Release For the Fourth Congress Of Education 2009
Press  Release For the Fourth Congress Of Education 2009Press  Release For the Fourth Congress Of Education 2009
Press Release For the Fourth Congress Of Education 2009
 
[Challenge:Future] Making a difference through Music
[Challenge:Future] Making  a difference through Music[Challenge:Future] Making  a difference through Music
[Challenge:Future] Making a difference through Music
 
Annual Report 2016 PCO Media
Annual Report 2016 PCO MediaAnnual Report 2016 PCO Media
Annual Report 2016 PCO Media
 
Intercultural Knowledge and the Metamorphosis of Consciousness for Sustainabi...
Intercultural Knowledge and the Metamorphosis of Consciousness for Sustainabi...Intercultural Knowledge and the Metamorphosis of Consciousness for Sustainabi...
Intercultural Knowledge and the Metamorphosis of Consciousness for Sustainabi...
 
Session2 04 Felicite_Fairer-Wessels
Session2 04 Felicite_Fairer-WesselsSession2 04 Felicite_Fairer-Wessels
Session2 04 Felicite_Fairer-Wessels
 

More from PCIMediaImpact

PCI Media Annual Report 2018
PCI Media Annual Report 2018PCI Media Annual Report 2018
PCI Media Annual Report 2018PCIMediaImpact
 
2017 Financial Statements
2017 Financial Statements 2017 Financial Statements
2017 Financial Statements PCIMediaImpact
 
Annual report 2015 PCI Media
Annual report 2015 PCI MediaAnnual report 2015 PCI Media
Annual report 2015 PCI MediaPCIMediaImpact
 
2016 Financial Statement - PCI Media
2016 Financial Statement - PCI Media2016 Financial Statement - PCI Media
2016 Financial Statement - PCI MediaPCIMediaImpact
 
STEWARD Newsletter Oct 2105
STEWARD Newsletter Oct 2105STEWARD Newsletter Oct 2105
STEWARD Newsletter Oct 2105PCIMediaImpact
 
STEWARD Newsletter OCT 2015
STEWARD Newsletter OCT 2015STEWARD Newsletter OCT 2015
STEWARD Newsletter OCT 2015PCIMediaImpact
 
Pci media impact 12-31-2014 a-133 financial statements [final]
Pci media impact 12-31-2014 a-133 financial statements [final]Pci media impact 12-31-2014 a-133 financial statements [final]
Pci media impact 12-31-2014 a-133 financial statements [final]PCIMediaImpact
 
PCI Media Impact 2013 Financial Statement
PCI Media Impact  2013 Financial StatementPCI Media Impact  2013 Financial Statement
PCI Media Impact 2013 Financial StatementPCIMediaImpact
 
Steward mamou-bulletin-september-friday-13-2013-pd foptimized
Steward mamou-bulletin-september-friday-13-2013-pd foptimizedSteward mamou-bulletin-september-friday-13-2013-pd foptimized
Steward mamou-bulletin-september-friday-13-2013-pd foptimizedPCIMediaImpact
 
Mangroves Protect All Ah We
Mangroves Protect All Ah WeMangroves Protect All Ah We
Mangroves Protect All Ah WePCIMediaImpact
 
PCI Media Impact Health Note
PCI Media Impact Health NotePCI Media Impact Health Note
PCI Media Impact Health NotePCIMediaImpact
 
My Island--My Community Profile
My Island--My Community ProfileMy Island--My Community Profile
My Island--My Community ProfilePCIMediaImpact
 
Pci media impact E-E Presentation
Pci media impact E-E PresentationPci media impact E-E Presentation
Pci media impact E-E PresentationPCIMediaImpact
 
PCI-Media Impact – STEWARD Brochure
PCI-Media Impact – STEWARD BrochurePCI-Media Impact – STEWARD Brochure
PCI-Media Impact – STEWARD BrochurePCIMediaImpact
 

More from PCIMediaImpact (18)

PCI Media Annual Report 2018
PCI Media Annual Report 2018PCI Media Annual Report 2018
PCI Media Annual Report 2018
 
2017 Financial Statements
2017 Financial Statements 2017 Financial Statements
2017 Financial Statements
 
Annual report 2015 PCI Media
Annual report 2015 PCI MediaAnnual report 2015 PCI Media
Annual report 2015 PCI Media
 
2016 Financial Statement - PCI Media
2016 Financial Statement - PCI Media2016 Financial Statement - PCI Media
2016 Financial Statement - PCI Media
 
STEWARD Newsletter Oct 2105
STEWARD Newsletter Oct 2105STEWARD Newsletter Oct 2105
STEWARD Newsletter Oct 2105
 
STEWARD Newsletter OCT 2015
STEWARD Newsletter OCT 2015STEWARD Newsletter OCT 2015
STEWARD Newsletter OCT 2015
 
Pci media impact 12-31-2014 a-133 financial statements [final]
Pci media impact 12-31-2014 a-133 financial statements [final]Pci media impact 12-31-2014 a-133 financial statements [final]
Pci media impact 12-31-2014 a-133 financial statements [final]
 
PCI Media Impact 2013 Financial Statement
PCI Media Impact  2013 Financial StatementPCI Media Impact  2013 Financial Statement
PCI Media Impact 2013 Financial Statement
 
Steward Program
Steward ProgramSteward Program
Steward Program
 
Steward mamou-bulletin-september-friday-13-2013-pd foptimized
Steward mamou-bulletin-september-friday-13-2013-pd foptimizedSteward mamou-bulletin-september-friday-13-2013-pd foptimized
Steward mamou-bulletin-september-friday-13-2013-pd foptimized
 
Mangroves Protect All Ah We
Mangroves Protect All Ah WeMangroves Protect All Ah We
Mangroves Protect All Ah We
 
PCI Media Impact Health Note
PCI Media Impact Health NotePCI Media Impact Health Note
PCI Media Impact Health Note
 
Pci fs 2012
Pci fs 2012Pci fs 2012
Pci fs 2012
 
My Island--My Community Profile
My Island--My Community ProfileMy Island--My Community Profile
My Island--My Community Profile
 
Tanzania pictrures
Tanzania pictruresTanzania pictrures
Tanzania pictrures
 
Pci media impact E-E Presentation
Pci media impact E-E PresentationPci media impact E-E Presentation
Pci media impact E-E Presentation
 
Credit suisse
Credit suisseCredit suisse
Credit suisse
 
PCI-Media Impact – STEWARD Brochure
PCI-Media Impact – STEWARD BrochurePCI-Media Impact – STEWARD Brochure
PCI-Media Impact – STEWARD Brochure
 

Newsletter fall2013v web

  • 1. My Water—My Community: The Story of Our Water is a transmedia be- havior change program which leverages the power of storytelling across multi- ple communications platforms to gen- erate awareness and motivate social change. PCI-Media Impact and USAID are producing Sed de Ti, a 90-episode Entertainment-Education radio drama to address water protection and man- agement and gender equality across four regions of Peru (Lima Norte, Piura, Cusco, Loreto). PCI-Media Impact and partners have been gathering information about the capacity and the needs of the com- munity through a comprehensive pro- cess of formative research. We con- ducted workshops in each of the regions to provide the coalitions with training on “Communications for Development” as well as essential background on the challenges of water resource manage- ment, hygiene and sanitation. The pro- gram targets beneficiaries at two levels: the community coalitions developing the campaigns as well as the listeners and the population at large, which the program aims to reach across targeted regions. Four regional coalitions will broadcast the radio drama, host region- al call-in shows and implement tailored Community Mobilization Campaigns. Stay tuned as Sed de Ti will hit the air- ways this summer! Here’s an update of what’s happening at PCI-Media Impact. In this issue we’re sharing voices from the field. Water & Sanitation in Peru Spring 2013
  • 2. Primary schools across St. Lu- cia are bubbling with excitement after a visit from a White-Breasted Thrasher, Iguana, Coral and “Tin Tin.” These vis- its represent one of a series of activities that are part of our My Island-My Com- munity program. The students played and sang with the mascots and asked a number of questions, as part of a campaign to raise awareness about the important role that nature plays in protecting the community from climate change.The vi- brant mascots and students also danced to a specially produced theme song and local experts shared information about the need to preserve local mangrove and watershed areas. Secondary school students were in awe when popular recording musi- cians from St. Lucia performed at their schools. Addressing climate change and biodiversity through their music, the local celebrities performed their popular songs. In order to effectively address the climate change issues, with the ap- propriate level of knowledge and cultur- al sensitivity, the musicians attended a half-day seminar, which was conducted by the coalition agencies and the Or- ganisation of Eastern Caribbean States (OECS) Secretariat. This comprehen- sive coalition of over 10 organizations has come together to raise awareness and to promote tangible action to ac- celerate adaptive measures that can reduce St Lucia’s vulnerability to the ef- fects of cli­mate change. Building upon our on-air 130 episode radio novella, Callaloo, these activities are inspiring and encouraging communities to take individual and col- lective actions. The school visits will cul- minate in a community cleanup of the Mankòtè Mangrove later in the year. School Visits & More Drama in the Caribbean “In primary schools children are known to react positively to a mascot costume and hands-on activities. In secondary schools the visiting team adopted a different approach where popular musicians helped convey messages pertaining to climate change.” - Alleyne Regis, Regional Manager
  • 3. There we were at the foot of Kili- manjaro in a conference room like no other. Skull specimens of horned un- gulates covered every wall, displayed in age-graded rows, looking down on us like ancestor spirits urging us on in our efforts to ensure that their species would endure into the future. They had presumably been collected by the peo- ple who, 50 years before, founded the Mweka College of African Wildlife Man- agement where the latest PCI-Media Impact workshop was being held. The opening day happened to coincide with the presentation by four groups of Mweka students of Entertain- ment-Education products that they had been preparing as part of their course work – songs, dances, skits, poetry, posters and other materials aimed at engaging communities in conservation and sustainable development activi- ties. There couldn’t have been a more relevant or inspiring opening to the week’s work that brought together East Africans and others from a variety of backgrounds to brainstorm initial steps in designing a radio drama and related campaign aimed at discouraging bush- meat hunting and wildlife poaching. Board member Arvind Singhal and I were commandeered (quite will- ingly!) into becoming full participants as Reflections from Tanzania work proceeded in plenaries and small groups to identify messages, story lines and characters who might populate the series. We thus had a unique opportu- nity to learn from the rich knowledge and experience of the others, who included people with scientific, communications, conservation and community develop- ment work backgrounds, and even a “reformed” poacher, whose insights were invaluable. And Arvind contribut- ed his matchless storytelling to provide insights that broadened, deepened and inspired the dialogue. Perhaps most importantly from our viewpoint as Board members, we were able to see the PCI-Media Im- pact program team in action, applying a really impressive range of facilitation skills so that by the end of four days the group had actually created and agreed on an initial draft of a drama. For me this was a real eye opener – something that at the beginning of the week I never would have believed would be possible. Altogether this experience gave me a much better understanding of the work that the organization is accomplishing, of its challenges and its huge potential, as well as reinforcing my appreciation of my own amazing good fortune at being able to play a small part in helping it to fully realize this potential. This month, our team, along with two board members, conducted a storytelling workshop at the base of Mt. Kilimanjaro. Board member, Sally Timpson talks about her experience.
  • 4. We are extremely proud to announce that PCI-Media Impact’s Strong Women, Strong Voices program in Peru, Bolivia and Columbia won this year’s Global Award for Excellence in Communication at the Avon Communica- tions Awards. The event showcased organizations that use communications to bring an end to violence against women. Actress and activist Salma Hayek-Pinault presented us with the event’s top award on March 8th, International Women’s Day. The ceremony took place during the United Nations’ Commission on the Status of Women at the UN General Assembly in New York. In December 2012, our My Community: Young People Who Tell Stories to Inspire Change program, based in Peru, was awarded UNFPA’s award for Best Prac­tices in Adolescence & Youth, taking first place in Latin America, making it one of the top five best global practices. The program consists of two innovative radio dramas created by groups of young people dedicated to lowering teen- age pregnancy rates in their communities. We recently published a joint book with UNFPA that illustrates this comprehensive approach to increasing awareness among teenagers on the sensitive topics of sexual and reproductive health. Sharing this experience around the world is an integral element of a recently-signed 5 year extension to continue this important work. Recent Awards Avon Foundation UNFPA Be sure to check our website at www.mediaimpact.org PCI-Media Impact 777 United Nations Plaza, 5th Floor, New York, NY, 10017 USA T +1.212.687.3366 Like us on facebook.com/PCIMediaImpact Follow us on Twitter @PCIMediaImpact For more information contact Director of Partnerships, Alex Cottin at acottin@mediaimpact.org