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10 Top Tips & Tricks for Social Media Success or  Maximise Your Use of Digital Media to Build Audiences, Consult, Campaign...
 
What we’ll cover <ul><li>Overview of Social Media </li></ul><ul><li>Plan Your Strategy </li></ul><ul><li>Brand Your Elemen...
Your Organisation – Reality check <ul><li>What’s your organisations’  attitude  to technology? </li></ul><ul><li>What is  ...
Improve Your Online Presence - Why <ul><li>Your website is  1 in 270m </li></ul><ul><li>Communicate efficiently  to and wi...
Social Media in the UK 2011
One Simple Aim Mobilise the right people  to take the right action at the right time
Plan Your Strategy 5 Things Your Strategy Needs <ul><li>Aligned to your  business plan </li></ul><ul><li>Knowledge of  you...
5 Things Your Strategy Needs Align to Your Business Plan <ul><li>What is your  mission </li></ul><ul><li>What is your core...
5 Things Your Strategy Needs Know Your Audience <ul><li>Where are they online </li></ul><ul><li>What  motivates  them </li...
5 Things Your Strategy Needs Set Goals and Measurements <ul><li>What  KPI’s  are important to you </li></ul><ul><li>SMART ...
5 Things Your Strategy Needs Source Stories and Lightweight Media <ul><li>Who are your  best story tellers </li></ul><ul><...
5 Things Your Strategy Needs Integrate Your Efforts <ul><li>Cut across  all departments </li></ul><ul><li>Interlinking  be...
Share This and Find Us On
Share This and Find Us On
Also think about… <ul><li>What should your online presence achieve? </li></ul><ul><li>What information is most important? ...
Brand It All Up <ul><li>Integrate your efforts </li></ul><ul><li>It’s your organisation, not YouTube’s! </li></ul><ul><li>...
Brand It All Up St David’s Penknife Club - Local Fundraisers
 
 
Measure, Measure, Measure  Meaningful Metrics <ul><li>Set realistic goals and a Measurement </li></ul><ul><li>Create a Met...
Measure, Measure, Measure  Meaningful Metrics <ul><li>Use  Google Analytics  to see whose Tweets link to you  </li></ul><u...
Measure, Measure, Measure  Useful Measurement Tools <ul><li>Bit.ly  - Link shortener that tracks usage </li></ul><ul><li>G...
Google Analytics
Google Analytics
Facebook Insights
TweetReach
So, Top 10 Tips <ul><li>Align SocMed strategy to Business Plan </li></ul><ul><li>Know your audience </li></ul><ul><li>Set ...
Any Questions? ?
@Communities2_0 @jho3446 click connect discover .org 0845 474 8282
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WCVA Conf Social Media Success

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10 Top Tips & Tricks for Social Media Success - or Maximise Your Use of Digital Media to Build Audiences, Consult, Campaign and Deliver Impact
by Josh Hoole
Circuit Rider Development Manager, Communities 2.0

Published in: Technology, Business
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Transcript of "WCVA Conf Social Media Success"

  1. 1. 10 Top Tips & Tricks for Social Media Success or Maximise Your Use of Digital Media to Build Audiences, Consult, Campaign and Deliver Impact Josh Hoole Circuit Rider Development Manager, Communities 2.0
  2. 3. What we’ll cover <ul><li>Overview of Social Media </li></ul><ul><li>Plan Your Strategy </li></ul><ul><li>Brand Your Elements </li></ul><ul><li>Measure Your Success </li></ul>
  3. 4. Your Organisation – Reality check <ul><li>What’s your organisations’ attitude to technology? </li></ul><ul><li>What is your leadership role? </li></ul><ul><li>Who will drive any changes? </li></ul><ul><li>Who will implement any changes? </li></ul><ul><li>What support will you need? </li></ul>
  4. 5. Improve Your Online Presence - Why <ul><li>Your website is 1 in 270m </li></ul><ul><li>Communicate efficiently to and with your service users/members/customers online </li></ul><ul><li>Reach more people by ‘going to where they are’ </li></ul><ul><li>Drive relevant traffic to your website </li></ul><ul><li>Increase number of members/followers/enquiries/sales </li></ul>
  5. 6. Social Media in the UK 2011
  6. 7. One Simple Aim Mobilise the right people to take the right action at the right time
  7. 8. Plan Your Strategy 5 Things Your Strategy Needs <ul><li>Aligned to your business plan </li></ul><ul><li>Knowledge of your audience </li></ul><ul><li>Clear goals and measurements </li></ul><ul><li>Great stories & lightweight media </li></ul><ul><li>Integration </li></ul>
  8. 9. 5 Things Your Strategy Needs Align to Your Business Plan <ul><li>What is your mission </li></ul><ul><li>What is your core business aim </li></ul><ul><li>What are your core business objectives </li></ul><ul><li>Communications plan? </li></ul>
  9. 10. 5 Things Your Strategy Needs Know Your Audience <ul><li>Where are they online </li></ul><ul><li>What motivates them </li></ul><ul><li>What do they like </li></ul><ul><li>Learn from them/ crowd source new ideas </li></ul>
  10. 11. 5 Things Your Strategy Needs Set Goals and Measurements <ul><li>What KPI’s are important to you </li></ul><ul><li>SMART objectives </li></ul><ul><li>Realistic and manageable targets </li></ul><ul><li>Metrics spreadsheets to monitor progress </li></ul>Measure, Measure, Measure
  11. 12. 5 Things Your Strategy Needs Source Stories and Lightweight Media <ul><li>Who are your best story tellers </li></ul><ul><li>What engaging photos can you use </li></ul><ul><li>What great videos can you create </li></ul><ul><li>What multimedia do you have </li></ul><ul><li>What can your clients/customers bring to the table? </li></ul>
  12. 13. 5 Things Your Strategy Needs Integrate Your Efforts <ul><li>Cut across all departments </li></ul><ul><li>Interlinking between all online presence </li></ul><ul><li>Link back to your website </li></ul><ul><li>Consistent look & feel </li></ul>
  13. 14. Share This and Find Us On
  14. 15. Share This and Find Us On
  15. 16. Also think about… <ul><li>What should your online presence achieve? </li></ul><ul><li>What information is most important? </li></ul><ul><li>Who is your audience and where are they? </li></ul><ul><li>What are competitors / similar organisations doing? </li></ul>
  16. 17. Brand It All Up <ul><li>Integrate your efforts </li></ul><ul><li>It’s your organisation, not YouTube’s! </li></ul><ul><li>Align look and feel across all tools </li></ul><ul><li>Simple changes = large impact </li></ul>
  17. 18. Brand It All Up St David’s Penknife Club - Local Fundraisers
  18. 21. Measure, Measure, Measure Meaningful Metrics <ul><li>Set realistic goals and a Measurement </li></ul><ul><li>Create a Metrics spreadsheet </li></ul><ul><li>Gather, analyse, act – perpetual loop </li></ul>Metric Measurement Grow Supporters List # Newsletter subs, RSS Subscribers Increase Blog comments Average # comments/posts Visitors to stay longer on site Stick rate, average time on site Increase action # petition signatures
  19. 22. Measure, Measure, Measure Meaningful Metrics <ul><li>Use Google Analytics to see whose Tweets link to you </li></ul><ul><li>Keep track of traffic referrers using Google analytics </li></ul><ul><li>Discover the big influencers who drive traffic to you? </li></ul><ul><ul><li>Track them and give them some love </li></ul></ul><ul><ul><li>Bring them closer in </li></ul></ul><ul><li>Facebook Insights for FB activity and measuring audience </li></ul><ul><li>TweetReach shows the, erm, reach of your tweets (!) </li></ul>
  20. 23. Measure, Measure, Measure Useful Measurement Tools <ul><li>Bit.ly - Link shortener that tracks usage </li></ul><ul><li>Google Alerts - Get emailed when people talk about you </li></ul><ul><li>Socialmention.com - Real-time social media search and analysis </li></ul><ul><li>search.twitter.com - Advanced twitter search </li></ul><ul><li>twitterpowersearch.com - Multiple searches on one screen </li></ul>
  21. 24. Google Analytics
  22. 25. Google Analytics
  23. 26. Facebook Insights
  24. 27. TweetReach
  25. 28. So, Top 10 Tips <ul><li>Align SocMed strategy to Business Plan </li></ul><ul><li>Know your audience </li></ul><ul><li>Set Goals and Measurement Metrics </li></ul><ul><li>Source stories & lightweight media </li></ul><ul><li>Integrate your efforts </li></ul><ul><li>Unify your look & feel </li></ul><ul><li>Track and target referrers </li></ul><ul><li>Measure your impact </li></ul><ul><li>Gather, analyse, act </li></ul><ul><li>Adapt and be flexible </li></ul>
  26. 29. Any Questions? ?
  27. 30. @Communities2_0 @jho3446 click connect discover .org 0845 474 8282
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