10 Top Tips & Tricks for Social Media Success orMaximise Your Use of Digital Media to Build Audiences, Consult, Campaign and Deliver Impact Josh Hoole Circuit Rider Development Manager, Communities 2.0
What we’ll cover• Overview of Social Media• Plan Your Strategy• Brand Your Elements• Measure Your Success
Your Organisation – Reality check• What’s your organisations’ attitude to technology?• What is your leadership role?• Who will drive any changes?• Who will implement any changes?• What support will you need?
Improve Your Online Presence - Why• Your website is 1 in 270m• Communicate efficiently to and with your service users/members/customers online• Reach more people by ‘going to where they are’• Drive relevant traffic to your website• Increase number of members/followers/enquiries/sales
Social Media in the UK 2011
One Simple Aim Mobilise the right people to take the right action at the right time
Plan Your Strategy5 Things Your Strategy Needs1. Aligned to your business plan2. Knowledge of your audience3. Clear goals and measurements4. Great stories & lightweight media5. Integration
5 Things Your Strategy NeedsAlign to Your Business Plan• What is your mission• What is your core business aim• What are your core business objectives• Communications plan?
5 Things Your Strategy NeedsKnow Your Audience• Where are they online• What motivates them• What do they like• Learn from them/crowd source new ideas
5 Things Your Strategy NeedsSet Goals and Measurements• What KPI’s are important to you• SMART objectives• Realistic and manageable targets• Metrics spreadsheets to monitor progress Measure, Measure, Measure
5 Things Your Strategy NeedsSource Stories and Lightweight Media• Who are your best story tellers• What engaging photos can you use• What great videos can you create• What multimedia do you have• What can your clients/customers bring to the table?
5 Things Your Strategy NeedsIntegrate Your Efforts• Cut across all departments• Interlinking between all online presence• Link back to your website• Consistent look & feel
Share This andFind Us On
Share This andFind Us On
Also think about…• What should your online presence achieve?• What information is most important?• Who is your audience and where are they?• What are competitors / similar organisations doing?
PATCH – Case Study1. Improved online marketing and improved website = increased donations2. Facebook & website to highlight items they are “desperate for” = more relevant donations3. No more need for a newsletter = reduced costs & more time4. General ‘back-room’ tech support = increased efficiency
Brand It All Up• Integrate your efforts• It’s your organisation, not YouTube’s!• Align look and feel across all tools• Simple changes = large impact
Brand It All Up St David’s Penknife Club - Local Fundraisers
Measure, Measure, MeasureMeaningful Metrics• Set realistic goals Metric Measurement and a Measurement Grow Supporters # Newsletter subs,• Create a Metrics List RSS Subscribers spreadsheet Increase Blog Average #• Gather, analyse, act comments comments/posts – perpetual loop Visitors to stay Stick rate, average longer on site time on site Increase action # petition signatures
Measure, Measure, MeasureMeaningful Metrics • Use Google Analytics to see whose Tweets link to you • Keep track of traffic referrers using Google analytics • Discover the big influencers who drive traffic to you? • Track them and give them some love • Bring them closer in • Facebook Insights for FB activity and measuring audience • TweetReach shows the, erm, reach of your tweets (!)
Measure, Measure, MeasureUseful Measurement Tools • Bit.ly - Link shortener that tracks usage • Google Alerts - Get emailed when people talk about you • Socialmention.com - Real-time social media search and analysis • search.twitter.com - Advanced twitter search • twitterpowersearch.com - Multiple searches on one screen
So, Top 10 Tips1. Align SocMed 1. Unify your look & feel strategy to Business 2. Track and target Plan referrers2. Know your audience 3. Measure your impact3. Set Goals and 4. Gather, analyse, act Measurement Metrics 5. Adapt and be flexible4. Source stories & lightweight media5. Integrate your efforts