GAVO Impact Through Tech jul12

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Presentatino to GAVO Staff Development on how organisations can Increase their Impact Through Technolgy

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GAVO Impact Through Tech jul12

  1. 1. Increase Your Impact Through Technology Josh HooleCircuit Rider Development Manager, Communities 2.0
  2. 2. What we‟ll cover1. Aims of Technology2. Benefits of Great Tech3. Better Online Comms4. Some Simple Tech Tools5. Top Tips for Tech
  3. 3. Your Organisation – Reality check• What‟s your organisations‟ attitude to technology?• What is your leadership role?• Who will drive any changes?• Who will implement any changes?• What support will you need?
  4. 4. The Two Aims of Technology • Do things better • Do better things
  5. 5. Benefits of Technology? • No cost / low cost • Wider audience • Fast • More targeted • Saves time audience • Access anywhere, anytime
  6. 6. Good Tech Increases Efficiency Effectiveness Sustainability
  7. 7. Better Online Comms - Why?1. Your website is 1 in 613m2. Communicate efficiently3. Reach more people4. Drive relevant traffic to your site5. Increase numbers of members/followers/enquiries/sales
  8. 8. One Simple AimMobilise the right people to take the right action at the right time
  9. 9. Better Online Comms - How?1. Plan Your5 Things Your Strategy Needs Aligned to your business plan2.3.4. Strategy Knowledge of your audience Clear goals and measurements Great stories & lightweight media5. Integration
  10. 10. Better Online Comms - How?5 Things Your Strategy Needs1. Aligned to your business plan2. Knowledge of your audience3.4. Plan Your Clear goals and measurements Great stories & lightweight media5. IntegrationStrategy
  11. 11. Share This andFind Us On
  12. 12. Measure, Measure, MeasureMeaningful Metrics• Set realistic goals Metric Measurement and a Measurement Grow Supporters List # Newsletter subs,• Create a Metrics RSS Subscribers spreadsheet Increase Blog Average #• Gather, analyse, act comments comments/posts – perpetual loop Visitors to stay longer Stick rate, average on site time on site Increase action # petition signatures
  13. 13. Measure, Measure, MeasureMeaningful Metrics • Google Analytics - what happens on your site • Key traffic referrers? • Big influencers on social media? • Give them some love • Bring them closer in • Facebook Insights • TweetReach
  14. 14. Google Analytics
  15. 15. Google Analytics
  16. 16. Top Tech Tools – CollaborateSharing Stuff / Remote Access • DropBox - Shared & synchronised file storage • Evernote - Capture & share anything
  17. 17. Top Tech Tools – CollaborateSharing Stuff / Remote Access• Small Cost 2GB Cost 50GB office server set DropBox Free £79 p.a. up Small £800 + set £800 + set up Business up and on and on costs Server costs
  18. 18. Top Tech Tools – Events • Eventbrite - Event management tool to manage, promote & sell your events
  19. 19. Top Tech Tools – CommsCommunicate Externally • Twitter - Short, targeted & regular messages to followers • Facebook - Multimedia information to supporters
  20. 20. Top Tech Tools – Events & CommsCommunicate with members / clients / donors Cost for Cost for 10 Cost for 10,000 users updates• Promoting users your new Twitter & Free Free Free campaign FB / event £1 + Design £300+ Design time, time, printing £1 - £300 Printing printing lead lead time, for other Flyers time, postage, costs postage, envelopes envelopes
  21. 21. PATCH1. Improved online marketing & improved website = increased donations2. Facebook & website to highlight items they are “desperate for” = more relevant donations3. No more need for a newsletter = reduced costs & more time4. General „backroom‟ tech support = increased efficiency
  22. 22. So, Top 10 Tips1. Align SocMed strategy 6. Unify your look & feel to Business Plan 7. Track and target2. Know your audience referrers3. Set Goals and 8. Measure your impact Measurement Metrics 9. Gather, analyse, act4. Source stories & 10. Adapt and be flexible lightweight media5. Integrate your efforts
  23. 23. Any Questions?
  24. 24. communities2point0.org @Communities2_0 @jho34460845 474 8282

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