10 Top Tips & Tricks forSocial Media Success Josh Hoole Circuit Rider Development Manager, Communities 2.0
What we’ll cover1. Overview of Social Media2. Who’s Doing It3. Plan Your Strategy4. Brand Your Elements5. Measure Your Success6. Develop Your Strategy7. Next Steps
Your Organisation – Reality check• What’s your organisations’ attitude to technology?• What is your leadership role?• Who will drive any changes?• Who will implement any changes?• What support will you need?
Improve Your Online Presence - Why1. Your website is 1 in 270m2. Communicate efﬁciently to and with your service users/members/ customers online3. Reach more people by ‘going to where they are’4. Drive relevant trafﬁc to your website5. Increase number of members/ followers/enquiries/sales
Plan Your Strategy5 Things Your Strategy Needs
Plan Your Strategy5 Things Your Strategy Needs1. Aligned to your business plan2. Knowledge of your audience3. Clear goals and measurements4. Great stories & lightweight media5. Integration
5 Things Your Strategy NeedsAlign to Your Business Plan• What is your mission• What is your core business aim• What are your core business objectives• Communications plan?
5 Things Your Strategy NeedsKnow Your Audience• Where are they online• What motivates them• What do they like• Learn from them/crowd source new ideas
5 Things Your Strategy NeedsSet Goals and Measurements• What KPI’s are important to you• SMART objectives• Realistic and manageable targets• Metrics spreadsheets to monitor progress Measure, Measure, Measure
5 Things Your Strategy NeedsSource Stories and Lightweight Media• Who are your best story tellers• What engaging photos can you use• What great videos can you create• What multimedia do you have• What can your clients/customers bring to the table?
5 Things Your Strategy NeedsIntegrate Your Efforts• Cut across all departments• Interlinking between all online presence• Link back to your website• Consistent look & feel
Brand It All Up• Integrate your efforts• It’s your organisation, not YouTube’s!• Align look and feel across all tools• Simple changes = large impact
Brand It All Up St David’s Penknife Club - Local Fundraisers
Measure, Measure, MeasureMeaningful Metrics• Set realistic goals Metric Measurement and a Measurement Grow Supporters List # Newsletter subs,• Create a Metrics RSS Subscribers spreadsheet Increase Blog Average # comments/• Gather, analyse, act comments posts – perpetual loop Visitors to stay longer Stick rate, average on site time on site Increase action # petition signatures
Measure, Measure, MeasureMeaningful Metrics • Use Google Analytics to see whose Tweets link to you • Keep track of trafﬁc referrers using Google analytics • Discover the big inﬂuencers who drive trafﬁc to you? • Track them and give them some love • Bring them closer in • Facebook Insights for FB activity and measuring audience • TweetReach shows the, erm, reach of your tweets (!)
Measure, Measure, MeasureUseful Measurement Tools • Bit.ly - Link shortener that tracks usage • Google Alerts - Get emailed when people talk about you • Socialmention.com - Real-time social media search and analysis • search.twitter.com - Advanced twitter search • twitterpowersearch.com - Multiple searches on one screen
So, Top 10 Tips1. Align SocMed strategy to Business Plan
So, Top 10 Tips1. Align SocMed strategy to Business Plan2. Know your audience
So, Top 10 Tips1. Align SocMed strategy to Business Plan2. Know your audience3. Set Goals and Measurement Metrics
So, Top 10 Tips1. Align SocMed strategy to Business Plan2. Know your audience3. Set Goals and Measurement Metrics4. Source stories & lightweight media
So, Top 10 Tips1. Align SocMed strategy 6. Unify your look & feel to Business Plan 7. Track and target2. Know your audience referrers3. Set Goals and 8. Measure your impact Measurement Metrics 9. Gather, analyse, act4. Source stories & 10. Adapt and be ﬂexible lightweight media5. Integrate your efforts