Gamification

Robert
Game Mechanic

Reward System(SAPS)
Service
The exchange of knowledge
among members
Point &Level

Give the rating

Arouse challenging desire

Give the rating depends on how many times they
answered it and b...
Leader board

Arouse psychology of
competition
Increase
concentration level

The objective leader board can be a powerful ...
Engagement Loop
Motivating Emotion
The desire that people want to share their knowledge.
User Re-engagement
Chosen answer,...
Onboarding
This is Knowledge iN main page

Simple method, Easy start
Challenge/Quest
Continuous Events(quest)
Ongoing challenge
Event(quest) reward
(limited edition badges)
Badges(status reward)

‘Collection’

is strong motivation element
If you meet certain conditions, acquire badges

The item...
Reward(stuff)

Low-level motivation element
Before receiving the stuff(reward), user is immersed
Reference
ko.wikipedia.org

blog.naver.com/kin_friend
Gamification by Design – Zichermann, Gabe
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Knowledge i n gamification

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Knowledge i n gamification

  1. 1. Gamification Robert
  2. 2. Game Mechanic Reward System(SAPS)
  3. 3. Service The exchange of knowledge among members
  4. 4. Point &Level Give the rating Arouse challenging desire Give the rating depends on how many times they answered it and be chosen by the questioner . Motivate the users to take part in more activities.
  5. 5. Leader board Arouse psychology of competition Increase concentration level The objective leader board can be a powerful tool to motivate when it has competitive elements.
  6. 6. Engagement Loop Motivating Emotion The desire that people want to share their knowledge. User Re-engagement Chosen answer, greeting comment. Social call to Action 1:1 exchange of questions is available Visible Progress/Reward Points and real stuff
  7. 7. Onboarding This is Knowledge iN main page Simple method, Easy start
  8. 8. Challenge/Quest Continuous Events(quest) Ongoing challenge Event(quest) reward (limited edition badges)
  9. 9. Badges(status reward) ‘Collection’ is strong motivation element If you meet certain conditions, acquire badges The item of status representation People want to be recognized their achievement. The Badge that looks valuable and pretty is competitive.
  10. 10. Reward(stuff) Low-level motivation element Before receiving the stuff(reward), user is immersed
  11. 11. Reference ko.wikipedia.org blog.naver.com/kin_friend Gamification by Design – Zichermann, Gabe

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