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Opportunity Analysis Project (OAP), Team start up,Technology Entrepreneurship, Stanford University

Opportunity Analysis Project (OAP), Team start up,Technology Entrepreneurship, Stanford University

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Team start up  opportunity analysis project 1000 Team start up opportunity analysis project 1000 Presentation Transcript

  • Opportunity AnalysisProjectTeam Start-Up @venture-labStanford University
  • Freebirds : Solo Tourism Together!Index:1. Startup Idea2. Lessons Learned from Customer Feedback3. Survey4. Market Size Analysis5. Face to Face Interviews with Customers
  • 1.Startup IdeaHave you ever traveled alone before?In case we can find someone with same interest and same day-offwith you, would you consider yourself to go traveling with them?"Freebirds" is about a community,who "accidentally" traveling to thesame destination and same time, sowhy dont we arrange a travelingtogether with our new friend from allaround the world with differentculture ?
  • How it is work:- Anyone can register and make a profilein order to start a group.-A member can open a group, pickupa location and time.-Then, other members can register in the group and start planning.
  • How it is work:-The web provide a feature of makinga schedule, change it, add reservations, and so on.- People can evaluate their trip and sharetheir photos and recommendations.- The web provide a list of activitiesand interest in each city.- The web provide a search engine for hotels,cars, activities tickets…etcRevenue StreamsRevenue should come from advertisement,and % per each reservation through the web
  • Low-fidelity prototype
  • 2. Lessons Learned from Customer FeedbackTo summarize Last Interview (old assignment)All people think that it is a good idea andAlmost all people want to use this website.But, half of people think we need to raise aconcern about the security or safety.Urgent task is security.How to make customer believe in our security policy?
  • 2. Lessons Learned from Customer FeedbackCustomer Feedback about security ( in the old assignment)For example.Do you have any suggestions for improvement?Im not so sure about the security or safety forthe trip as Im afraid of deception. So, if thewebsite is able to confirm or detect the personwhether theyre not criminal, it will be cool. Graduate Student
  • 2. Lessons Learned from Customer FeedbackCustomer Feedback about security ( in the old assignment)For example.Do you have any suggestions for improvement?Yes, of course. I would like to know how thewebsite will guarantee about each memberssafe while is traveling with their program. Graduate Student
  • 2. Lessons Learned from Customer FeedbackSo we brainstorm about solution for security. Results :1.Member-Activity RatingsRating levels of Member :Tool for Member Rating / Review /Recommendation2.Type of Member- A general member Using email address,facebook account- A verified memberVerify account using visa, paypal or mastercard .To verifiy thathe/she is who he/she says he/she is A verified member thenreceives a Badge next to their profile.
  • 2. Lessons Learned from Customer FeedbackSo we brainstorm about solution for security. Results :3.Tips for staying safe ANNOUNCEMENTS on homepage.4. Some kind of simple mental health test for new member whowants to become a verified mental health member, put some notethat a verified member will receive certain moral benefits, such astrustworthiness.
  • 2. Lessons Learned from Customer FeedbackAnd then we try to find more experience with othersites in service like this.Results : They use…- Verify account using Visa, Paypal .- Tool for Member Rating / Review / Recommendation- Verify addresswe will use it to adjust our idea to better fit the customerneeds.
  • 3. SurveyWe focus only on high potential customers-Single 20s professionals- Old people who want to see the world- College students groupsWho can travel around his/her country,continent or the world :-20 customers(Female 8,male 12)-In Asia, Europe and America.
  • 3. Survey How often usually you go traveling in a year?Never 5%Once 25%Twice 10%>=3 60%
  • 3. Survey Have you ever go traveling alone?Yes 85%No 15%
  • 3. Survey Why do you go traveling alone?I enjoy solo tourism more thantraveling together 15%I cant find relatives or friends withsame day-off 55 %My relatives and friends doesntinterested in my tourism destination30%Other 0%
  • 3. SurveyIn case we can find someone with same interest and same day-off withyou, would you consider yourself to go traveling with them? Yes 90% No 10%
  • 3. Survey What kind of tourism which interesting to you?Culture Tourism 20%Nature Tourism 65%Culinary Tourism 5%Technology Tourism 0%Shopping Tourism 10%Other 0%
  • 3. SurveyWhere do you find the information about tourism and travel plan?Website,Internet 80%Book, Magazine 5%Friends, Family 15%Agency 0%TV, Radio 0%Other 0%
  • 3. Survey"Solo Tourism Together" is about a Web community, who"accidentally" traveling to the same destination and same …… Do you want to use this website ? time,I will join it . 55%Maybe. 30%No. 15% It is an opportunity, benefit from it for “Solo Tourism Together”.
  • 3. Survey To summarize our surveyHow often usually you go traveling in a year? >=3 60%Have you ever go traveling alone? Yes 85%More than half people travel a lot in a yearand almost all people go traveling alone.Therefore, it is an opportunity, benefit fromit for “Solo Tourism Together”.
  • 3. Survey To summarize our survey- Why do you go traveling alone?I cant find relatives or friends with same day-off 55 %My relatives and friends doesnt interested in my tourism destination 30%- In case we can find someone with same interest and same day-off with you, would youconsider yourself to go traveling with them? Yes 90%More than half people cant find relatives or friends with same day-off and some people said that friends doesnt interested in mytourism destination . Almost all people don’t want to travel aloneand want to go traveling together with someone with same interestand same day-off . Therefore, it is an opportunity, benefit from it for“Solo Tourism Together”.
  • 3. Survey To summarize our surveyWhat kind of tourism which interesting to you?Culture Tourism 20%Nature Tourism 65%Almost all people are interested in Nature Tourism and the second isCulture Tourism .Therefore, We should really focus on nature travelerand culture traveler in our target customers and also in our web content.Where do you find the information about tourism and travel plan?Website, Internet 80%Friends, Family 15%Almost all people find the information about tourism on website and thesecond is Friends, Family. Therefore, We should really focus on onlinemarketing strategy. Moreover, Friends, Family are also important .Weshould use Viral marketing.
  • 4. Market Size AnalysisAccording to :
  • 4. Market Size Analysis
  • 4. Market Size AnalysisPotential market:1. Asia2. Europe3. North AmericaMoreover, we find more information on other sitesin service like us. Interesting example is CouchsurfingCouchsurfing.org – The worlds largest travel communityIAsia, Europe and America are also Potential market.
  • 4. Market Size Analysis Couchsurfers by country Wikipedia
  • 4. Market Size Analysis Couchsurfers by city Wikipedia
  • 4. Market Size AnalysisUSERS Number of Users Industry FiguresCouchSurfing (couchsurfing.org) TravBuddy (travbuddy.com)Over 3.6 million registered profiles* Over 419,188 travelers** Monthly Visitors 570,000*** Monthly Visitors 130,000*** United States 12.3% India 19.3% France7.3% United States 14.8% Germany6.3%.....*** United Kingdom 6%......****wikipedia ** travbuddy ***findthebest Wikipedia
  • 4. Market Size Analysis Estimating Number of Users in this section : Industry Figures CouchSurfing (couchsurfing.org) 3,600,000*** Old Users New Users TravBuddy (travbuddy.com) >5,000,000 >1,000,000 419,188** Estimating (in this section ) Hospitality Club (hospitalityclub.org) = 6,000,000 Estimating our Users Tripping (tripping.com) bewelcome.org = 300,000 other websites Overall Market Size Estimate 20 - 100 million dollars.*wikipedia ** travbuddy ***findthebest
  • 5.Interviews with customers
  • Interviews with users/customers What do you think about "freebirds.us: Solo Tourism Together"? I think its a good idea to make and join the group for travelling. Do you want to use this website ?Engineer Absolutely, I will join it. Do you have any suggestions for improvement? Now, no. Im looking forward to seeing Higher fidelity Prototype.
  • Interviews with users/customersLast question, As you intend to use this website,Type of Member-A general member using email address, facebook account can use some Features.-A verified member Verify account using visa, paypal or mastercard To verifiy thathe/she is who he/she says he/she is. can use All Features. It is something like security &identity verification feature.which type of Member do you prefer?Verify member, If I want to register to verify member,how much or free?security is the first priority . pay for safety, its okOr you can make the small group first then you sharethe experiences for the trip together. Then you will increase the capacity of the group
  • Interviews with users/customersWhat do you think about "freebirds.us: Solo Tourism Together"?I think its a very good channel for anyone wholove to travel.Do you want to use this website ?Absolutely yes, becauseI love travelling and if I can chooseI don’t want to travel alone. EconomistDo you have any suggestions for improvement?the website should be promotedto be known more and its importantto make it a reliable channel for travelerswhich type of Member do you prefer? Verify member
  • Interviews with users/customersWhat do you think about "freebirds.us: Solo Tourism Together"?I think that its an alternative choice for us.If we want to have chance to meet new friendsand travel together. For people who are notserious about seeing new people or stranger.Do you want to use this website ?Um...Yes,I would like to trysome new things.Any suggestions for improvement?to provide information about Pet- Pet-Friendly Hotels- The promise of access.- Pet Travel Guide Entrepreneurship
  • Interviews with users/customers What do you think about Solo Tourism Together"? Good! Its a good idea but It is quite difficult for some Country in Asia to meet via web and hang out or travel together. Why difficult ? some Country in Asia, people are very serious about meeting stranger. we have identity verification features. Can it help to make customer believe Entrepreneurship in our security policy? Yes…maybe, I guess The reliability of the web is also important and viral marketing can be used for this issue.
  • Interviews with users/customers What do you think about Solo Tourism Together"? I particularly like visual design of the Prototype, corporate identity and logo design. Birds represent independent and free to travel together around the world. Its very easy to Understand. And about "How it work" it will be cool if you can do all. Do you want to use this website ? Um..Maybe. Programmer
  • Interviews with users/customersWhat do you think about Solo Tourism Together"?I though about same idea when I was in business school!I think there would be demand for meeting new peopleand going new places. Working online adDo you want to use this website ? Sure. Why not. technology related group at internet service companyDo you have any suggestions ?Would be nicer if I can even find a companion for traveling after I get destination.How about give rating to individual members?0 for not show, 10 for great organizer or host?How about collaborate with local business owner to provide discountand/or point card for shopping?How about add auto suggestion for grouping based on profile and travel history?Need strong differentiation point from the rest of social networking service.Mock looks good. Why not connect with other service other than facebook ?
  • Interviews with users/customers-To give rating to individual membersYes, we have plan about Member-activity ratingsand other suggestions are really helpfull,Thank you so much. Yumi.Last question,. As you intend to use this website,Type of Member-A general member using email address,facebook accountcan use some Features. Working online ad-A verified member technology related group atVerify account using visa, paypal or mastercard internet service companyTo verifiy that he/she is who he/she says he/she is.can use All Features.It is something like security & identity verification feature.which type of Member do you prefer?For this purpose I sign for verified member sothat I can meet ppl who I can at least trust.
  • Interviews with users/customers What do you think about Solo Tourism Together"? Wow! it is a very interesting website for travelers. I really like it because I do not worry about my relatives and friends doesnt interested in my tourism destination. Do you want to use this website ?Web & IT Yes I do, it sounds good.Do you have any suggestions ?Yes, Concern about Tools for safety.we have identity verification features…...Can it help to make customer believein our security policy? Sure!
  • Interviews with users/customersWhat do you think about Solo Tourism Together"?I think its very good. Im waiting for thiskind of website too. I can find someonewith same interest and same lifestyle tojoin and travel together.I love this idea.Do you want to use this website ?Yes, I want to use this website.Do you have any suggestions ? Cosplayers & ManagerTo provide a list of interesting activities.
  • To summarize our learningwe will use it to adjust our idea to better fit the customer needs. In this Interview : - All people think that it is a good idea and Almost all people want to use this website. But, some people think we need to raise a concern about the security or safety. - And then we tell them about identity verification features and the verified member so they think that it will make customer believe in our security policy. - Almost all people want to be verified member Other interesting Feedback, For example : -Pet Travel Guide -Viral marketing -Connect with other service other than facebook -To provide a list of interesting activities
  • Thank you.Team Start-Up @venture-labStanford University