Freebirds- Solo Tourism Together- Marketing
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Freebirds- Solo Tourism Together- Marketing

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Technology Entrepreneurship, Stanford University

Technology Entrepreneurship, Stanford University

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Freebirds- Solo Tourism Together- Marketing Freebirds- Solo Tourism Together- Marketing Presentation Transcript

  • Marketing page, tests / Higher fidelityPrototype dueTeam Start-Up @venture-labStanford University
  • Freebirds : Solo Tourism Together!Index:1. Startup Idea2. Marketing page, tests3. Higher fidelity Prototype due
  • 1.Startup IdeaHave you ever traveled alone before?In case we can find someone with same interest and same day-offwith you, would you consider yourself to go traveling with them?"Freebirds" is about a community,who "accidentally" traveling to thesame destination and same time, sowhy dont we arrange a travelingtogether with our new friend from allaround the world with differentculture ?
  • How it is work:- Anyone can register and make a profilein order to start a group.-A member can open a group, pickupa location and time.-Then, other members can register in the group and start planning.
  • How it is work:-The web provide a feature of makinga schedule, change it, add reservations, and so on.- People can evaluate their trip and sharetheir photos and recommendations.- The web provide a list of activitiesand interest in each city.- The web provide a search engine for hotels,cars, activities tickets…etcRevenue StreamsRevenue should come from advertisement,and % per each reservation through the web
  • 2. Marketing page, testsCustomer Segments- Single 20s professionals- Old people who want to see the world- College students groups- Couples .
  • Potential market Potential market: 1. Asia 2. Europe 3. North America Couchsurfers by country Couchsurfers by cityAccording to Internet Users and more information on other sites in service like us. Interestingexample is Couchsurfing Couchsurfing.org – The worlds largest travel community. Asia, Europeand America are also Potential market.
  • 2. Marketing page, tests2.1 Marketing strategy-Differentiation strategies- National, Regional and Local MarketingStrategies-Seasonality strategies-Target market strategies- Advertising strategiesAccording to our research, We Decide to use5 strategies, the detail will be on ourMarketing plan soon.
  • 2. Marketing page, tests2.2 marketing experiments-Our campaign on facebook page-Our lauchrock page to getcustomers to try out sign up withan email address.And then we share the links onsocial networking websites.
  • 2. Marketing page, tests2.2 marketing experiments (facebook page)
  • 2. Marketing page, tests 2.2 marketing experiments (facebook page)
  • 2. Marketing page, tests 2.2 marketing experiments (lauchrock page )
  • 2. Marketing page, tests The Results marketing experiments 28/11/2012 – 3/12/2012 72 Page viewers on lauchrock 20 Signups/ email address on lauchrock 2.2 marketing experiments
  • 3. Higher fidelity Prototype due Home page :Before login
  • 3. Higher fidelity Prototype due Home page :Before login
  • 3. Higher fidelity Prototype due Join Now : Sign in with facebook or Sign Up
  • 3. Higher fidelity Prototype due signed in : dashboard
  • 3. Higher fidelity Prototype due signed in : Main Page
  • 3. Higher fidelity Prototype due signed in :
  • 3. Higher fidelity Prototype due signed in :
  • 3. Higher fidelity Prototype due signed in :
  • Thank you.Team Start-Up @venture-labStanford University