Freebirds : Solo Tourism Together!Index:1. Startup Idea2. Marketing page, tests3. Higher fidelity Prototype due
1.Startup IdeaHave you ever traveled alone before?In case we can find someone with same interest and same day-offwith you, would you consider yourself to go traveling with them?"Freebirds" is about a community,who "accidentally" traveling to thesame destination and same time, sowhy dont we arrange a travelingtogether with our new friend from allaround the world with differentculture ?
How it is work:- Anyone can register and make a profilein order to start a group.-A member can open a group, pickupa location and time.-Then, other members can register in the group and start planning.
How it is work:-The web provide a feature of makinga schedule, change it, add reservations, and so on.- People can evaluate their trip and sharetheir photos and recommendations.- The web provide a list of activitiesand interest in each city.- The web provide a search engine for hotels,cars, activities tickets…etcRevenue StreamsRevenue should come from advertisement,and % per each reservation through the web
2. Marketing page, testsCustomer Segments- Single 20s professionals- Old people who want to see the world- College students groups- Couples .
Potential market Potential market: 1. Asia 2. Europe 3. North America Couchsurfers by country Couchsurfers by cityAccording to Internet Users and more information on other sites in service like us. Interestingexample is Couchsurfing Couchsurfing.org – The worlds largest travel community. Asia, Europeand America are also Potential market.
2. Marketing page, tests2.1 Marketing strategy-Differentiation strategies- National, Regional and Local MarketingStrategies-Seasonality strategies-Target market strategies- Advertising strategiesAccording to our research, We Decide to use5 strategies, the detail will be on ourMarketing plan soon.
2. Marketing page, tests2.2 marketing experiments-Our campaign on facebook page-Our lauchrock page to getcustomers to try out sign up withan email address.And then we share the links onsocial networking websites.