Ethnography for online communities & virtual worlds
by PARC, a Xerox company
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See also: http://blogs.parc.com/blog/2010/08/ethnography-in-industry-methods-for-distributed-large-data-sets-part-two/
See also: http://blogs.parc.com/blog/2010/08/ethnography-in-industry-methods-for-distributed-large-data-sets-part-two/
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