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Ethnography for going beyond usability and incremental innovation

by on Mar 25, 2011

  • 713 views

The projector industry has matured. Despite the increased number of competitors and need for differentiation, innovations have focused only on incremental improvements or component technologies. ...

The projector industry has matured. Despite the increased number of competitors and need for differentiation, innovations have focused only on incremental improvements or component technologies. www.parc.com/nec ...See also: Ethnographic study of projector use.

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