PARC Power of 10: Michael Raynor keynote excerpt


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Part of PARC's Power of 10 half-day conference (, this keynote focused on the theme of "disrupt".

Presented by Michael Raynor, author of The Innovator's Manifesto and The Strategy Paradox (as well as The Innovator's Solution with Clayton Christensen), and Director, Deloitte Consulting LLP.

Published in: Business
  • Simply put, we're interested in any expert perspective -- regardless of name of school or type -- that has data to support it. The full version of this talk shares much of that data, which is frankly, fascinating, since it's the first time a theory of innovation has been tested for its predictive power.

    We're not interested in theory for theory's sake -- we're interested in PRACTICE. You should also check out the customer video tagged #parc10 as that fleshes out words into action!
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  • I tend to NOT be impressed by professors of any sort, especially when they come from business schools, comes from famous places, and talk about technologies that are not taught in economics degree programs. I remember the Honda Harvard B School case---where professors interpreted some poor employees using the cheapest cycle Honda made due to lack of funds, as a 'brillliant manager strategy insight about the soft underbelly of the US cycle market'. Professors want analysis, of the type they are best at, the center of and generator of all good. It ain't so, it never was so, it will never be so. So this professor is about as exciting as 'Intel and Microsoft' ruined IBM and made huge amounts of money---re-titled, 30 years too late, in the 1990s as 'disruption theory'. Give me a break!!!!! What kind of audience can stay awake listening to this out of date, mis-named, pompous stuff. YUK. I teach 60 models of innovation at Keio and Beijing Universities and the first of those 60 is Christensen's disruption theory model---I teach it first to warn students of the dangers of brand name colleges, brand name professors, dumb corporations buying on fame not content due to their own severe intellectual limitations, and the like. Intel and MS 'disrupting' in the 1970s, turned into a famous US business school theory in the late 1990s---well---what better place to be perpetually 20+ years out of date than a top ten B school. THAT is why we have things called 'engineers'---people who know what a technology is and, if kicked unnicely by people like Jobs, can do. PARC has every right to hear out each and every theorist of innovation---BUT to quietly listen to 'disruption theory' without public declaimation of the shallowness, datedness, retrospectivity of the theory and its origins in non-engineer MBA profs trying to put down technologies and people who invent them, making strategies and analyses (all the MBAs know and learn) superior---THAT inchoate unconscious cultural message from this talk---needs extirpating from our souls and hearts for us to all be clean and think clearly into the future. In SUM---nice try absolutely no banana at all.
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