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Innovation in Silicon Valley

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Introductory keynote delivered at the Global Innovation Forum (a project of the National Foreign Trade Council Foundation) that took place in Palo Alto on June 15, 2010. For highlights, see Twitter …

Introductory keynote delivered at the Global Innovation Forum (a project of the National Foreign Trade Council Foundation) that took place in Palo Alto on June 15, 2010. For highlights, see Twitter coverage under #gifsv (http://twitter.com/#search?q=%23gifsv).

Published in: Business, Technology

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Transcript

  • 1. Innovation in Silicon Valley
    Mark Bernstein
    Global Innovation Forum (NFTC)
    June 11th, 2010
  • 2. 2
    Caveats on ‘Innovation’
    ‘Innovation’ is seen as universally good
    Technology, product, process, incremental, radical, modular, architectural, market, organizational, business model…
    ‘Innovation’ has many incomplete theories
    More innovation is better…but not necessarily
    Creative Destruction – Joseph Schumpeter
    Incremental vs. Radical – William Abernathy
    Continuous vs. Discontinuous – Michael Porter
    Sustaining vs. Disruptive – Clayton Christensen
    ROI on innovation is not well understood
    Complex interaction of economic & social contexts
    Impact on internal resources & external markets are different
    Clarity of short term payoff vs. fuzzy long term costs & trade-offs
    Research Innovation is fundamentally longer term & uncertain
    Technology, execution, market risks are all compounded
  • 3. Why Silicon Valley?
    • Stanford University: Talent pool & land
    • 4. U.S. Government: Funding for aerospace
    • 5. Tech Industry: Lockheed, GE, Kodak
    and then H/P, Varian, Syntex, Shockley…
    • The revolution of technology innovations kept unfolding…
    Chips > PC’s > Networks > Web > Wireless > Mobile > Social >…
    The Pill > Pharma > BioTech > uDevices > Genetics > Proteomics…
    And now Cleantech…
  • 6. 4
    The Vision for Xerox PARC
    Bold strategic investment
    Founded by Xerox in 1970, recognition of the coming digital revolution
    semiconductors, software, systems were emergent in Silicon Valley
    Chartered the organization to create “The Office of the Future”
    Challenged researchers to become the “architects of information”
    Unique multi-disciplinary culture
    Physicists, electronics engineers, computer scientists…theory & practice
    Able to see problems and integrate solutions from multiple perspectives
    PARC Copyright 2010
  • 7. PARC’s Commercial Contributions
    • 1970’sFirst laser printer (Xerox)
    Personal distributed computing/client server architecture
    Ethernet, graphical user interface, and pop-up menus (3Com, Xerox, Apple)
    Page Description Languages (Adobe), Bravo text editor (Microsoft Word)
    First object-oriented programming language, Smalltalk (ParcPlace)
    • 1980’s DFB solid state diode laser (Spectra Diode Labs/JDSU)
    Optical LAN (Synoptics/Bay Networks)
    Linguistic technology in spell checkers (Microlytics)
    Document Management (Documentum/EMC)
    Multibeam lasers (Xerox)
    • 1990’sTablet computing(Uppercase/Microsoft)
    High resolution a-Si displays, medical imagers (dpiX)
    Constraint-based schedulerfor DocuTech(Xerox)
    Info visualization and semantic representation(Inxight/SAP)
    • 2000’sInterLisp, MBone, IPv6
    Stressed metal MEMS(Nanonexus, Sun)
    Organic TFT backplanes by jet printing, flexible displays
    Web collaboration software (Placeware/Microsoft LiveMeeting)
    Flexible low power displays (Gyricon LLC)
    Web bookmark sharing service(GroupFire/Google)
    Natural language consumer search (Powerset/Microsoft Bing)
    PARC Copyright 2010
  • 8. What are the ingredients?
    Talent motivated to make a difference in the world
    From everywhere in the world that can contribute
    Grounding in market and technology realities
    Abundant networks of experiences & relationships
    Funding to support progress on important problems
    From governments, industries, entrepreneurs, & some VC’s
    Loosely coupled intimate interaction with customers
    Constant iteration and flexible, modular structures
    Going forward, capital and resource efficiency
    Tighter integration of global collaboration
  • 9. Example: Solfocus Incubation
    A new model for business engagement
    Understand business/technical problem
    Invent & file patents
    License technology for equity and royalties
    Incubate the new company inside PARC
    Ongoing research in return for additional equity
    A range of benefits to the PARC community
    Excitement of a fast-moving, growing business (2 to 60 employees)
    Exposure to VCs through participation on Solfocus Board of Directors
    Opportunity to engage partners of Solfocus for other projects
    Pat Maeda, Mike Weisberg, Scott Elrod, Dave Fork
    PARC Copyright 2010
  • 10. Thank You
    www.parc.com