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Ethnography for designing a visitor experience

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Based on observations of how Filoli visitors naturally engaged with audio guidebooks in interactive educational exhibits, PARC ethnographers realized that visitors wanted to listen to descriptive …

Based on observations of how Filoli visitors naturally engaged with audio guidebooks in interactive educational exhibits, PARC ethnographers realized that visitors wanted to listen to descriptive information together and share “listening spaces” with each other. www.parc.com/filoli

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