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Enabling news companies as content curators
Enabling news companies as content curators
Enabling news companies as content curators
Enabling news companies as content curators
Enabling news companies as content curators
Enabling news companies as content curators
Enabling news companies as content curators
Enabling news companies as content curators
Enabling news companies as content curators
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Enabling news companies as content curators

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PARC has developed a new content classification and targeting engine for news companies to curate and relate long tail web content for complex topics more precisely and efficiently than any currently …

PARC has developed a new content classification and targeting engine for news companies to curate and relate long tail web content for complex topics more precisely and efficiently than any currently available approaches.

The Kiffets Social Indexing Engine enables readers to discover and explore related topics and articles in context, increasing their engagement on publishers' sites.

By combining the perspective of human editors with the scalability of automatic classification, Kiffets enables publishers to extend the scale and reach of human curators to filter and package Long Tail content (and target advertising) efficiently.

Core technology and REST API available for licensing to news companies and publishers as software or as a web service. PARC is looking for strategic partners to commercialize the current technology and work together to achieve the breakthrough potential of an intelligent content classification and targeting system.

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  • Curation is more that content categories ( http://www.tinyurl.com/curating-news ) and while it is self-organizing from a textual perspective is is precise and cannot adapt to different reader perspesptives or purposes.

    We use simple internet marketing tools for curating news stories http://www.tinyurl.com/curating-news and it would be interesting to see if the Xerox Parc Kiffets engine might do the same as our SpeedSynch.com internet marketing tools and at the same cost-- $100/month or $3,000 for a PC version and less than $50k for an enterprise version.

    Please have a look and let me know, go to http://twitter.com/resonantview and http://isemanticblog.wordpress.com or http:/www.speedsynch.com

    Cheers,
    Nick Trendov
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  • Thank you for your comment! Your observations are right on.

    Our design goal was to automate the labor-intensive part of curation while relying on curator judgment where it matters most. In this way, Kiffets amplifies a human curator. [Human curators contributes editorial judgment by creating a reader-useful organization for topics and by identifying good sources. The AI part of Kiffets then collects and classifies articles automatically.]

    This approach was motivated by the recognition that although automatic clustering approaches can discern groups of related articles ('topics'), they are not effective at picking topics that make sense to people or which are useful for organizing articles over long periods of time...
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  • This technology proposes multiple actions, a 'curator' - some navigator, some programming to the Kiffets, and some tagging or labeling or sorting of the data into a hierarchical tree.

    I love the concept, but information is not self driving or self organizing.
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  • 1. Enabling News Companies as Content Curators Kiffets Social Indexing Engine www.kiffets.com Lawrence C. Lee Director of Business Development July 2010
  • 2. Executive Summary
    • PARC has developed a new content classification and targeting engine for news companies to curate Long Tail web content more precisely for complex topics than any currently available approaches.
    • Key Benefits
      • Increase reader engagement by adding related articles in context.
      • Extend scale and reach of human curators to filter and package Long Tail content efficiently.
    • Partnership opportunity
      • PARC is looking for strategic partners to commercialize the current technology and work together to achieve the breakthrough potential of an intelligent content classification and targeting system.
  • 3. Manual curation is expensive
    • Your customers are experiencing feast and famine
      • Overwhelmed with redundant stories on breaking and mainstream news.
      • Skipping over mainstream news stories that are not currently of interest.
      • Hard to find and follow information on Long Tail interests.
    • You want to increase user engagement
      • Differentiate your original content.
      • Satisfy more of your readers’ interests cost-effectively.
      • Target relevant advertising along the Long Tail of content.
    • Opportunity for you to extend your role as curators
      • Filter and package Web content to augment original content.
      • Leverage knowledge and expertise of your editors to add value in curation.
      • However, it is difficult and expensive for your editors to keep up with the scale and speed of the Web.
  • 4. PARC’s curation technology combines the best of human curation and AI
    • Kiffets enables you to curate cost-effectively:
      • Human editors seed system with curated indexes.
      • Kiffets learns curator’s intent from examples and classifies new content automatically.
      • Curators provide feedback to approve classifications and help system evolve understanding of topics.
    • Result:
      • High precision of human curation at Web scale and speed.
      • Interactive reader experience that encourages discovery, exploration, and more engagement on your site.
  • 5. Kiffets goes beyond other approaches
    • Some aggregators use keyword pattern matching for automated classification.
    • Others rely on social input and voting.
    • Kiffets goes beyond these approaches with learned AI topic models. This leverages human input and feedback while computers do the heavy lifting. We call this “ Social Indexing .”
  • 6. Deep expertise powers Kiffets 3. Kiffets classifies articles from feeds into channels and topics, and identifies relationships between articles and topics. 1. Your editors define topics and point of view for curated collections (“channels”) and provide training examples. RSS Feed Examples 2. Your editors specify good sources and Kiffets recommends good sources based on activities of other curators. 4. Kiffets API allows you to retrieve related topics and articles to augment original content.
  • 7. Kiffets offers interactive exploration of related topics to increase engagement
    • Sophisticated content models
      • High precision for both broad and narrow topics, not just simple keyword matching.
    • Associates independent indexes to connect related topics
      • Human-centric approach does not require conforming to fixed ontology.
    • Hierarchical topical structure enables users to drill down and up for interactive browsing – guided by curated (rather than derived) topics
      • Users never get lost, all channels have consistent structure.
  • 8. PARC seeks media partners
    • PARC’s initial product from Kiffets research is a prototype classification and targeting engine for news companies.
    • Current version of API supports publishers to:
      • Create and moderate curated indexes.
      • Identify preferred sources.
      • Retrieve related articles given an article.
      • Retrieve related topics given an article or topic.
    • Partnership opportunity
      • PARC is licensing the Kiffets engine and REST API to strategic partners as software or web service.
      • PARC is especially interested in working with partners who want to help shape and realize the breakthrough potential of an intelligent content classification and targeting system.
  • 9. Talk to us about working together
    • Contact:
    • Lawrence C. Lee
    • Director of Business Development
    • +1 650 812 4756
    • [email_address]

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