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Ethnography for mobile interface design

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While global publishing company DNP had a long history of delivering information on paper and other materials, they wanted to capitalize on the emerging trend of delivering information in digital ...

While global publishing company DNP had a long history of delivering information on paper and other materials, they wanted to capitalize on the emerging trend of delivering information in digital formats.

As part of this engagement, PARC social scientist/ UXpert Ellen Isaacs discovered user desires for the interface through ethnography, which she describes briefly in this video.

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