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Building a delivery-oriented system
 

Building a delivery-oriented system

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Last year at Flex, PARC CEO Mark Bernstein talked about the importance of building an ecosystem when working in emerging technologies such as flexible and printed electronics [this slideshow is ...

Last year at Flex, PARC CEO Mark Bernstein talked about the importance of building an ecosystem when working in emerging technologies such as flexible and printed electronics [this slideshow is available in our channel here].

But let's admit this: flexible electronics is not an emerging market -- it's an enabling technology.  The market includes supply-chain logistics, medical devices, photovoltaics, lighting, structural health monitoring, consumer packaged goods, toys and games, etc. Each of these has different technical demands, distribution and support requirements, and adoption challenges.

So how do companies and organizations that have such enabling or emerging technologies, competencies, and/or customers identify and address their potential markets? Especially when balancing the need to choose the right markets to focus on, while remaining flexible (no pun intended!) enough to change as market conditions dictate?

While PARC has had a legacy of creating foundational research and evolving its competencies in this arena, we are now focused on "building an ecosystem" for flexible and printed electronics. In short, we're implementing -- not just describing -- how to fulfill the promise of the vision outlined last year.

Because simply having expertise and demonstrating feasibility alone do NOT a commercial reality make. We have to work together to "seize the white spaces" between technology opportunity, business opportunity, and market reality. And the dialogue between those that understand what's needed -- and those that understand what's possible -- will enable new opportunities neither of us could have come up with alone.

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  • For more than 40 years, PARC has been helping companies and organizations like yours turn great ideas into new revenue streams. (we used to Xerox PARC but became an independent subsidiary in 2002; PARC is the home of the Ethernet, laser printing, graphical user interface, client-server architectures, object-oriented programming, multilingual computing, ubiquitous computing, and moreWe help bring groundbreaking new technologies to market by applying the knowledge and experience of the best minds in the business to each client engagement. We seed and support innovation, and we’ve authored over 2,100 patents – now, we’re averaging 100 per year.Our diverse experience includes launching more than 30 new companies, and we partner with leading companies, organizations, and government agencies around the world.We have licensing and co-development agreements, and an international network of corporate partners, venture capitalists, entrepreneurs, government agency partners, and university collaborators.We’re focused on innovation – and helping our clients bring innovation to market in a way that reduces risk and creates new revenue streams.

Building a delivery-oriented system Building a delivery-oriented system Presentation Transcript

  • Building a delivery-oriented ecosystem
    Jennifer ErnstDirector, Business Development
  • The Business of Breakthroughs40 Years of Pioneering Technological Change
    TALENT
    250+ scientists, engineers, business staff
    TRACK RECORD
    30+ businesses; created/transformed numerous markets
    PARTNERSHIP FOCUS
    Co-development agreements around the globe
    PORTFOLIO
    2,100+ patents; now averaging 100 per year
    RESEARCH LEADER IN PRINTED ELECTRONICS
    Sensors, logic, memory, active matrix backplanes
  • One year ago…Flextech 2010
    PARC | 3
    Source: Flextech 2010 Keynote, Mark Bernstein, CEO, PARC
  • One year ago…Flextech 2010
    PARC | 4
    Source: Flextech 2010 Keynote, Mark Bernstein, CEO, PARC
  • One year ago…Flextech 2010
    PARC | 5
    Source: Flextech 2010 Keynote, Mark Bernstein, CEO, PARC
  • 2010 at PARC: A busy year
    PARC | 6
  • PARC | 7
  • Thinfilm – PARC to Produce Addressable EPC Memories
    PARC | 8
  • Volume production of printed memories
    • Thinfilm a leader in rewritable polymer memory since 1995
    Started work in Printed Electronics in 2006
    Over 20 patents on non-volatile memory registered world-wide
    First ever fully-printed rewritable memory
    Award winning roll-to-roll printing process
    Millions of memory units per roll
    PARC | 9
  • Memoryproducts
    ThinfilmMemoryTM
    20 bit Non-Volatile Rewritable Memory (NVRAM)
    One pad connects to one ’bit’
    20 bits represent a table with over 1M entries
    Available now
    ThinfilmMemory Controller TM
    Application-specific integrated circuit (ASIC) to address Thinfilm Memory
    Engineering samples produced in October
    PARC | 10
  • PARC | 11
  • Tackling the research-to-manufacturing gap
    Established excellence in printed electronics manufacturing
    Flexible substrates
    Sheet based and roll-to-roll
    Product development
    Enabling customers to realize the benefits of PE
    Platform of capabilities
    Variety of print processes
    Materials knowledge
    Integration of technologies
    Helping customers get their products to market
    Speed and quality
    PARC | 12
  • Mature manufacturing ecosystem
    • Opportunity discovery
    • Product concept
    Development
    Lab scale
    prototypes
    Research
    Establish
    feasibility
    Product
    Realization
    Manufacturing
    prototypes
    Production
    Ramp
    Evolving product design
    • Materials
    • Process
    • Equipment
    Quality System
    PARC | 13
  • Printed electronics ecosystem:Immature with major gaps
    • Opportunity discovery
    • Product concept
    • Product concept
    • Opportunity discovery
    Development
    Lab scale
    prototypes
    Gap
    Research
    Establish
    feasibility
    Product
    Realization
    Manufacturing
    prototypes
    Production
    Ramp
    Gap
    Quality System
    • Materials
    • Process
    • Equipment
    • Materials
    • Process
    • Equipment
    PARC | 14
  • PARC and Soligie:Stepping up to bridge (some of) the gaps
    PARC
    Soligie
    • Opportunity discovery
    • Product concept
    • Product concept
    • Opportunity discovery
    Development
    Lab scale
    prototypes
    Gap
    Research
    Establish
    feasibility
    Product
    Realization
    Manufacturing
    prototypes
    Production
    Ramp
    Gap
    • Materials
    • Process
    • Equipment
    • Materials
    • Process
    • Equipment
    • Materials
    • Process
    • Equipment
    PARC | 15
  • Temperature sensor project
    Driven by customer demands
    Key attributes required
    Sufficient sensitivity for medical devices ~ 0.1 deg C in body temperature range
    Adequate range for e.g. package tracking - up to 70 deg C
    Adequate storage and operational life
    Screen printable
    Flexible + no delamination/cracking
    PARC | 16
  • Continuing to move forward
    • Preparing for transfer to manufacturing
    • Close to the medical device spec., exceeds package monitoring requirement
    • More work being done on encapsulation
    PARC | 17
  • Source: Flextech 2011, Chris Hartshorn, Lux Research, Sorting Hype from Reality…
  • Building an ecosystem
    Simpatico needed -- both business and technical
    Partners willing and able to step outside the norm
    Clarity about your bets and your partners’
    Play with people that know the end user
    PARC | 19
  • Research to market fundamentals:The moment of transformation
    PARC | 20
  • PARC | 21
    Many things we could do
    One thing we will do
  • Building an ecosystem
    Simpatico needed -- both business and technical
    Partners willing and able to step outside the norm
    Clarity about your bets and your partners’
    Play with people that know the end user
    Be open to improvisation
    PARC | 22