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Building a delivery-oriented system
Building a delivery-oriented system
Building a delivery-oriented system
Building a delivery-oriented system
Building a delivery-oriented system
Building a delivery-oriented system
Building a delivery-oriented system
Building a delivery-oriented system
Building a delivery-oriented system
Building a delivery-oriented system
Building a delivery-oriented system
Building a delivery-oriented system
Building a delivery-oriented system
Building a delivery-oriented system
Building a delivery-oriented system
Building a delivery-oriented system
Building a delivery-oriented system
Building a delivery-oriented system
Building a delivery-oriented system
Building a delivery-oriented system
Building a delivery-oriented system
Building a delivery-oriented system
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Building a delivery-oriented system

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Last year at Flex, PARC CEO Mark Bernstein talked about the importance of building an ecosystem when working in emerging technologies such as flexible and printed electronics [this slideshow is …

Last year at Flex, PARC CEO Mark Bernstein talked about the importance of building an ecosystem when working in emerging technologies such as flexible and printed electronics [this slideshow is available in our channel here].

But let's admit this: flexible electronics is not an emerging market -- it's an enabling technology.  The market includes supply-chain logistics, medical devices, photovoltaics, lighting, structural health monitoring, consumer packaged goods, toys and games, etc. Each of these has different technical demands, distribution and support requirements, and adoption challenges.

So how do companies and organizations that have such enabling or emerging technologies, competencies, and/or customers identify and address their potential markets? Especially when balancing the need to choose the right markets to focus on, while remaining flexible (no pun intended!) enough to change as market conditions dictate?

While PARC has had a legacy of creating foundational research and evolving its competencies in this arena, we are now focused on "building an ecosystem" for flexible and printed electronics. In short, we're implementing -- not just describing -- how to fulfill the promise of the vision outlined last year.

Because simply having expertise and demonstrating feasibility alone do NOT a commercial reality make. We have to work together to "seize the white spaces" between technology opportunity, business opportunity, and market reality. And the dialogue between those that understand what's needed -- and those that understand what's possible -- will enable new opportunities neither of us could have come up with alone.

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  • For more than 40 years, PARC has been helping companies and organizations like yours turn great ideas into new revenue streams. (we used to Xerox PARC but became an independent subsidiary in 2002; PARC is the home of the Ethernet, laser printing, graphical user interface, client-server architectures, object-oriented programming, multilingual computing, ubiquitous computing, and moreWe help bring groundbreaking new technologies to market by applying the knowledge and experience of the best minds in the business to each client engagement. We seed and support innovation, and we’ve authored over 2,100 patents – now, we’re averaging 100 per year.Our diverse experience includes launching more than 30 new companies, and we partner with leading companies, organizations, and government agencies around the world.We have licensing and co-development agreements, and an international network of corporate partners, venture capitalists, entrepreneurs, government agency partners, and university collaborators.We’re focused on innovation – and helping our clients bring innovation to market in a way that reduces risk and creates new revenue streams.
  • Transcript

    • 1. Building a delivery-oriented ecosystem
      Jennifer ErnstDirector, Business Development
    • 2. The Business of Breakthroughs40 Years of Pioneering Technological Change
      TALENT
      250+ scientists, engineers, business staff
      TRACK RECORD
      30+ businesses; created/transformed numerous markets
      PARTNERSHIP FOCUS
      Co-development agreements around the globe
      PORTFOLIO
      2,100+ patents; now averaging 100 per year
      RESEARCH LEADER IN PRINTED ELECTRONICS
      Sensors, logic, memory, active matrix backplanes
    • 3. One year ago…Flextech 2010
      PARC | 3
      Source: Flextech 2010 Keynote, Mark Bernstein, CEO, PARC
    • 4. One year ago…Flextech 2010
      PARC | 4
      Source: Flextech 2010 Keynote, Mark Bernstein, CEO, PARC
    • 5. One year ago…Flextech 2010
      PARC | 5
      Source: Flextech 2010 Keynote, Mark Bernstein, CEO, PARC
    • 6. 2010 at PARC: A busy year
      PARC | 6
    • 7. PARC | 7
    • 8. Thinfilm – PARC to Produce Addressable EPC Memories
      PARC | 8
    • 9. Volume production of printed memories
      • Thinfilm a leader in rewritable polymer memory since 1995
      Started work in Printed Electronics in 2006
      Over 20 patents on non-volatile memory registered world-wide
      First ever fully-printed rewritable memory
      Award winning roll-to-roll printing process
      Millions of memory units per roll
      PARC | 9
    • 10. Memoryproducts
      ThinfilmMemoryTM
      20 bit Non-Volatile Rewritable Memory (NVRAM)
      One pad connects to one ’bit’
      20 bits represent a table with over 1M entries
      Available now
      ThinfilmMemory Controller TM
      Application-specific integrated circuit (ASIC) to address Thinfilm Memory
      Engineering samples produced in October
      PARC | 10
    • 11. PARC | 11
    • 12. Tackling the research-to-manufacturing gap
      Established excellence in printed electronics manufacturing
      Flexible substrates
      Sheet based and roll-to-roll
      Product development
      Enabling customers to realize the benefits of PE
      Platform of capabilities
      Variety of print processes
      Materials knowledge
      Integration of technologies
      Helping customers get their products to market
      Speed and quality
      PARC | 12
    • 13. Mature manufacturing ecosystem
      • Opportunity discovery
      • 14. Product concept
      Development
      Lab scale
      prototypes
      Research
      Establish
      feasibility
      Product
      Realization
      Manufacturing
      prototypes
      Production
      Ramp
      Evolving product design
      Quality System
      PARC | 13
    • 17. Printed electronics ecosystem:Immature with major gaps
      • Opportunity discovery
      • 18. Product concept
      • 19. Product concept
      • 20. Opportunity discovery
      Development
      Lab scale
      prototypes
      Gap
      Research
      Establish
      feasibility
      Product
      Realization
      Manufacturing
      prototypes
      Production
      Ramp
      Gap
      Quality System
      PARC | 14
    • 26. PARC and Soligie:Stepping up to bridge (some of) the gaps
      PARC
      Soligie
      • Opportunity discovery
      • 27. Product concept
      • 28. Product concept
      • 29. Opportunity discovery
      Development
      Lab scale
      prototypes
      Gap
      Research
      Establish
      feasibility
      Product
      Realization
      Manufacturing
      prototypes
      Production
      Ramp
      Gap
      PARC | 15
    • 38. Temperature sensor project
      Driven by customer demands
      Key attributes required
      Sufficient sensitivity for medical devices ~ 0.1 deg C in body temperature range
      Adequate range for e.g. package tracking - up to 70 deg C
      Adequate storage and operational life
      Screen printable
      Flexible + no delamination/cracking
      PARC | 16
    • 39. Continuing to move forward
      • Preparing for transfer to manufacturing
      • 40. Close to the medical device spec., exceeds package monitoring requirement
      • 41. More work being done on encapsulation
      PARC | 17
    • 42. Source: Flextech 2011, Chris Hartshorn, Lux Research, Sorting Hype from Reality…
    • 43. Building an ecosystem
      Simpatico needed -- both business and technical
      Partners willing and able to step outside the norm
      Clarity about your bets and your partners’
      Play with people that know the end user
      PARC | 19
    • 44. Research to market fundamentals:The moment of transformation
      PARC | 20
    • 45. PARC | 21
      Many things we could do
      One thing we will do
    • 46. Building an ecosystem
      Simpatico needed -- both business and technical
      Partners willing and able to step outside the norm
      Clarity about your bets and your partners’
      Play with people that know the end user
      Be open to improvisation
      PARC | 22

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