Platform 7 - Danika Viznerova


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Platform 7 - Danika Viznerova

  1. 1. Development of National CSR Agendas through multi-stakeholder dialogue Formatvorlage des Untertitelmasters durch Klicken Lyra Jakulevičienė, UNDP LITHUANIA 13-14 October 2008, Prague bearbeiten Page  1
  2. 2. Why more active Government involvement in CSR needed? Countries covered: Bulgaria, Croatia, Hungary, Lithuania, Macedonia, Poland, Slovakia and Turkey. Situation in the region (Baseline Study on CSR implementation, 2007) - businesses themselves – supported by local, membership based business organisations are currently the main agents of change for CSR - the awareness, ability and organisational power of NGOs to put pressure on business and government are limited - the media in the Region is failing to hold corporate actors accountable for irresponsible business activities - the direct involvement of Governments across the region is diverse and systematic government incentives and initiatives for social and environmental performance are generally missing Page  2
  3. 3. National CSR Agendas to accelerate developments Rationale: when traditional driving factors for CSR are missing, § Government policies and actions may stimulate developments Objective: to coordinate state measures for enabling better § environment for companies to engage in CSR (CSR promotion measures); to set priority actions of Governments for 3-5 years – thus not a new tool of regulation Format: no single format – ranging from - Roadmap in Turkey, § Stakeholder agreement in Poland to - official government strategy in a form of national programme in Lithuania and Slovakia Page  3
  4. 4. Development of National CSR Agendas: process Mapping out various § stakeholders and building their capacities to implement CSR CSR peer groups formed from § government representatives and stakeholders-allowed to see “all sides” Partnership with three § CSR/Global Compact Networks in Germany, Spain and UK and external CSR experts Multi-stakeholder forums § nationally and locally Page  4
  5. 5. National CSR Agendas in a multi-stakeholder context TURKEY - SECTORS POLAND-STAKEHOLDERS Consultations with 6 main groups 4 CSR peer groups working actively in the development of Agenda: of CSR stakeholders: • Business § TUSIAD (Turkish Industrialist’s and • NGOs Businessmen’s Association) WG • labour unions § CSR Association round table • Government § Textile CSR peer group • academia • media § PR and Strategic Communication Companies CSR peer group BULGARIA – FORMAL GROUP A multi-stakeholder CSR experts’ group is MACEDONIA – CSR BODY appointed by the Order of Deputy Minister of Labour and Social Policy Coordinative Body on CSR Page  5
  6. 6. Development of National CSR Agendas: challenges The definition of CSR: Often mixed up with PR, charity, philanthropy or § ad-hoc initiatives, the CSR concept should be understood and applied on the basis of common denominator by all national (CSR) stakeholders. Lack of capacities of stakeholders § Leadership and financial sustainability: Which institution assumes § the leading role in the implementation of the National CSR strategy and Action Plan? How to ensure the financial sustainability of the national strategy? Monitoring and Assessment of results: How do we assess the § progress? Promotion and spreading the CSR practices among SMEs: What § kind of incentives to be applied? Specific requirements which are less cumbersome and less expensive in order to be effectively implemented Page  6
  7. 7. National CSR Agendas: priorities Among the priority areas for advancing public policies on CSR the eight countries recognised: CSR education and advocacy, - support to civil society organisations and capacity development of other - local stakeholders, small and medium enterprise (SME) guidance, - responsible public procurement, - development of regional CSR reporting standards and impact monitoring - systems (Statement of Vilnius Conference on Public CSR Policies, 9 September 2008) Page  7
  8. 8. Results so far Comparable baseline analysis of CSR implementation situation in the § region mapping the actors in the field of CSR CSR Agendas in 7 countries as first multi-stakeholder agreements to § outline vision/ action plan for CSR development. Led to formalized public CSR policies - provides sustainability for many years to come Multi-stakeholder forums turned into permanent or formalized § structures (CSR Coordinative Body in Macedonia, CSR Association in Bulgaria, CSR Platform in Turkey, etc.) – will allow to continue the dialogue Better understanding among stakeholders - working together allowed § to understand each other concerns better Cooperation among countries: establishment of knowledge and § expert sharing platform in the region, a database of good practices, a joint European masters programme on CSR Page  8