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Establishing an effective Social Media presence
Establishing an effective Social Media presence
Establishing an effective Social Media presence
Establishing an effective Social Media presence
Establishing an effective Social Media presence
Establishing an effective Social Media presence
Establishing an effective Social Media presence
Establishing an effective Social Media presence
Establishing an effective Social Media presence
Establishing an effective Social Media presence
Establishing an effective Social Media presence
Establishing an effective Social Media presence
Establishing an effective Social Media presence
Establishing an effective Social Media presence
Establishing an effective Social Media presence
Establishing an effective Social Media presence
Establishing an effective Social Media presence
Establishing an effective Social Media presence
Establishing an effective Social Media presence
Establishing an effective Social Media presence
Establishing an effective Social Media presence
Establishing an effective Social Media presence
Establishing an effective Social Media presence
Establishing an effective Social Media presence
Establishing an effective Social Media presence
Establishing an effective Social Media presence
Establishing an effective Social Media presence
Establishing an effective Social Media presence
Establishing an effective Social Media presence
Establishing an effective Social Media presence
Establishing an effective Social Media presence
Establishing an effective Social Media presence
Establishing an effective Social Media presence
Establishing an effective Social Media presence
Establishing an effective Social Media presence
Establishing an effective Social Media presence
Establishing an effective Social Media presence
Establishing an effective Social Media presence
Establishing an effective Social Media presence
Establishing an effective Social Media presence
Establishing an effective Social Media presence
Establishing an effective Social Media presence
Establishing an effective Social Media presence
Establishing an effective Social Media presence
Establishing an effective Social Media presence
Establishing an effective Social Media presence
Establishing an effective Social Media presence
Establishing an effective Social Media presence
Establishing an effective Social Media presence
Establishing an effective Social Media presence
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Establishing an effective Social Media presence

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“This CSO coaching general strategy presentation on establishing an effective Social Media presence …

“This CSO coaching general strategy presentation on establishing an effective Social Media presence
is made possible by the generous support of the American people through the United States Agency
for International Development (USAID). The contents are the responsibility of Think Media Labs and
do not necessarily reflect the views of USAID or the United States government.”

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  • 1. “This CSO coaching general strategy presentation on establishing an effective Social Media presenceis made possible by the generous support of the American people through the United States Agencyfor International Development (USAID). The contents are the responsibility of Think Media Labs anddo not necessarily reflect the views of USAID or the United States government.”
  • 2. thinkmedialabs.com
  • 3. –  Facebook –  Twitter –  Pinterest –  Instagram –  Blog –  PodcastsSource:  h*p://metrics.net/blog/2011/05/socially-­‐inept-­‐wrong-­‐social-­‐media-­‐channels-­‐affect-­‐brand/   thinkmedialabs.com
  • 4. thinkmedialabs.com
  • 5. Pages are for businesses, organizations and brands to share their stories and connect with people. Like timelines, you can customize Pages by adding apps, posting stories, hosting events and more. Engage and grow your audience by posting regularly. People who like your Page will get updates in their news feeds. You can create and manage a Facebook Page from your personal account.Source:  h*ps://www.facebook.com/help/174987089221178/  
  • 6. Source: http://facebook.com/people thinkmedialabs.com
  • 7. Source: http://facebook.com/redbull thinkmedialabs.com
  • 8. Source: http://facebook.com/thinkmedialabs thinkmedialabs.com
  • 9. Facebook Groups are the place for small group communication and for people to share their common interests and express their opinion. Groups allow people to come together around a common cause, issue or activity to organize, express objectives, discuss issues, post photos and share related content.Source:  h*ps://www.facebook.com/blog/blog.php?post=324706977130   thinkmedialabs.com
  • 10. Any user can create a group and invite otherusers to join it. Group administrators canmessage all the members of a group, so long asthere are less than 5,000 members. thinkmedialabs.com
  • 11. Source: https://www.facebook.com/groups/2344101144/ thinkmedialabs.com
  • 12. thinkmedialabs.com
  • 13. Twitter is a real-time information network that connects you to the latest stories, ideas, opinions and news about what you find interesting.Source:  h*ps://twi*er.com/about  
  • 14. Source: http://twitter.com/redbull thinkmedialabs.com
  • 15. The # symbol, called a Hashtag. It is used to mark keywords or topics in a Tweet. It was created organically by Twitter users as a way to categorize messages.https://support.twitter.com/articles/49309-what-are-hashtags-symbols thinkmedialabs.com
  • 16. •  People use Hashtag symbols # before relevant keywords in their Tweets to categorize those Tweets to show more easily in Twitter Search. •  Clicking on a Hashtagged word in any message shows you all other Tweets in that category. •  If you Tweet with a Hashtag on a public account, anyone who does a search for that Hashtag may find your Tweet.https://support.twitter.com/articles/49309-what-are-hashtags-symbols thinkmedialabs.com
  • 17. thinkmedialabs.com
  • 18. •  Pinterest is a social photo-sharing service designed to look like a pinning board •  Launched in March 2010 •  You share the photos you like •  You upload, save, sort and manage images and videos into boardsSource:  h*p://pinterest.com/about/   thinkmedialabs.com
  • 19. Pinterest is now theThird Most PopularSocial Networkafter Facebook AndTwitter ! thinkmedialabs.com
  • 20. Source: http://pinterest.com thinkmedialabs.com h*p://techcrunch.com/2012/03/14/this-­‐is-­‐everything-­‐you-­‐need-­‐to-­‐know-­‐about-­‐pinterest-­‐infographic/  
  • 21. Source: http://pinterest.com thinkmedialabs.com
  • 22. 1.  Source Images Properly2.  Write a Full Caption3.  A Pin Addict ?4.  Think About Who You Want to Share With5.  Don’t Be Stingy with Interaction6.  Always Be Respectful7.  Report Objectionable Content thinkmedialabs.com
  • 23. Think Media Labs Team on PinterestSource: http://pinterest.com/thinkmedialabs/staff-favorites/ thinkmedialabs.com
  • 24. Think Media Labs built a Pinterestdatabase in Lebanon for both personal profiles and brands. http://tmla.bz/pinlebDiscover local Pinterest pages and list yours for others to discover you thinkmedialabs.com
  • 25. thinkmedialabs.com
  • 26. LinkedIn is the world’s largest professional network that connects you to your trusted contacts and helps you exchange knowledge, ideas, and opportunities with a broader network of professionals.Source:  h*p://learn.linkedin.com/what-­‐is-­‐linkedin/   thinkmedialabs.com
  • 27. LinkedIn to add connections by seeing peopleyou already know through your email! thinkmedialabs.com
  • 28. •  Ensuring that profile contains all relevant career history and interests. LinkedIn makes this easy by displaying a percentage score to show how complete your profile is. •  A LinkedIn profile basically acts as an online CV, so make sure you’re being honest and describing yourself and career clearly.Source:  h*p://learn.linkedin.com/what-­‐is-­‐linkedin/   thinkmedialabs.com
  • 29. It’s a centralized location where millions of LinkedIn members can go to stay in the loop on company news, products and services, business opportunities and job openings.Source:  h*p://learn.linkedin.com/what-­‐is-­‐linkedin/   thinkmedialabs.com
  • 30. Careers and Services •  Once youve set up your LinkedIn Company Page, you can add Careers and Services. It is highly recommended to add a list of your products and/ or services. •  Anytime you post a job, it will automatically populate the careers tab. •  Create a master list of your products and services.Source:  h*p://learn.linkedin.com/what-­‐is-­‐linkedin/   thinkmedialabs.com
  • 31. •  Add a description, features, images, display banners, videos, sales contacts, and special offers for each product or service. •  Use audience segmentation to personalize content and make it more powerful (optional).Source:  h*p://learn.linkedin.com/what-­‐is-­‐linkedin/   thinkmedialabs.com
  • 32. thinkmedialabs.com
  • 33. •  Your users expect you to be part of the online discussion on a regular basis•  Make sure you don’t disappear from online activity (“Out of sight, out of mind”) and then re-appear suddenly and very intensely to promote a certain event or fundraise (“SPAM”)•  Regularly publishing content regarding the field of specialty of your organization positions you as a reference in that field thinkmedialabs.com
  • 34. thinkmedialabs.com
  • 35. •  Share of Voice•  Audience Engagement•  Issue Resolution Rate•  Resolution Time•  Satisfaction Score thinkmedialabs.com
  • 36. Beirut ChantsDocument and regularlyHIGHLIGHTS on your Social do reportsMedia activity: December 2012•  Number of posts•  Growth of your community•  Growth of user engagement•  …With the report you can:•  Fundraise•  Detailed reporting during grant execution thinkmedialabs.com
  • 37. thinkmedialabs.com
  • 38. •  Use online stats for fundraising and post- grant reportingSource: http://twentyfeet.com thinkmedialabs.com
  • 39. thinkmedialabs.com
  • 40. •  Pre-Event Preparation•  Event Live Coverage•  Post-Event Reporting thinkmedialabs.com
  • 41. thinkmedialabs.com
  • 42. Extensive advertising nationally, regionally, and internationally to raise awareness about your brand, your events, and grow your user base.thinkmedialabs.com
  • 43. thinkmedialabs.com
  • 44. Its absolutely critical to know how to attract youronline audience. Points to remember whengenerating content is: 1.  Be active on your page 2.  Give your users a sense of belonging 3.  Get your users contribute 4.  Make sure your engaging on your page thinkmedialabs.com
  • 45. thinkmedialabs.com
  • 46. Recruit from your: •  Social Advocates •  Invite in person •  Develop the relationship from online to offlineSource:  h*p://leadershipfreak.wordpress.com/2010/12/22/the-­‐key-­‐to-­‐recruiKng-­‐volunteers/   thinkmedialabs.com
  • 47. thinkmedialabs.com
  • 48. Source: http://www.mcdonalds.com.lb/ thinkmedialabs.com
  • 49. Source: http://www.heineken.com/lb/Home.aspx thinkmedialabs.com
  • 50. Download our App: /thinkmedialabs /thinkmedialabs /thinkmedialabs Search Think Media Labs linkd.in/thinkmedialabsPresentations of TML can be found at: http://tmla.bz/slides thinkmedialabs.com

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