Establishing an effective Social Media presence

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“This CSO coaching general strategy presentation on establishing an effective Social Media presence
is made possible by the generous support of the American people through the United States Agency
for International Development (USAID). The contents are the responsibility of Think Media Labs and
do not necessarily reflect the views of USAID or the United States government.”

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Establishing an effective Social Media presence

  1. 1. “This CSO coaching general strategy presentation on establishing an effective Social Media presenceis made possible by the generous support of the American people through the United States Agencyfor International Development (USAID). The contents are the responsibility of Think Media Labs anddo not necessarily reflect the views of USAID or the United States government.”
  2. 2. thinkmedialabs.com
  3. 3. –  Facebook –  Twitter –  Pinterest –  Instagram –  Blog –  PodcastsSource:  h*p://metrics.net/blog/2011/05/socially-­‐inept-­‐wrong-­‐social-­‐media-­‐channels-­‐affect-­‐brand/   thinkmedialabs.com
  4. 4. thinkmedialabs.com
  5. 5. Pages are for businesses, organizations and brands to share their stories and connect with people. Like timelines, you can customize Pages by adding apps, posting stories, hosting events and more. Engage and grow your audience by posting regularly. People who like your Page will get updates in their news feeds. You can create and manage a Facebook Page from your personal account.Source:  h*ps://www.facebook.com/help/174987089221178/  
  6. 6. Source: http://facebook.com/people thinkmedialabs.com
  7. 7. Source: http://facebook.com/redbull thinkmedialabs.com
  8. 8. Source: http://facebook.com/thinkmedialabs thinkmedialabs.com
  9. 9. Facebook Groups are the place for small group communication and for people to share their common interests and express their opinion. Groups allow people to come together around a common cause, issue or activity to organize, express objectives, discuss issues, post photos and share related content.Source:  h*ps://www.facebook.com/blog/blog.php?post=324706977130   thinkmedialabs.com
  10. 10. Any user can create a group and invite otherusers to join it. Group administrators canmessage all the members of a group, so long asthere are less than 5,000 members. thinkmedialabs.com
  11. 11. Source: https://www.facebook.com/groups/2344101144/ thinkmedialabs.com
  12. 12. thinkmedialabs.com
  13. 13. Twitter is a real-time information network that connects you to the latest stories, ideas, opinions and news about what you find interesting.Source:  h*ps://twi*er.com/about  
  14. 14. Source: http://twitter.com/redbull thinkmedialabs.com
  15. 15. The # symbol, called a Hashtag. It is used to mark keywords or topics in a Tweet. It was created organically by Twitter users as a way to categorize messages.https://support.twitter.com/articles/49309-what-are-hashtags-symbols thinkmedialabs.com
  16. 16. •  People use Hashtag symbols # before relevant keywords in their Tweets to categorize those Tweets to show more easily in Twitter Search. •  Clicking on a Hashtagged word in any message shows you all other Tweets in that category. •  If you Tweet with a Hashtag on a public account, anyone who does a search for that Hashtag may find your Tweet.https://support.twitter.com/articles/49309-what-are-hashtags-symbols thinkmedialabs.com
  17. 17. thinkmedialabs.com
  18. 18. •  Pinterest is a social photo-sharing service designed to look like a pinning board •  Launched in March 2010 •  You share the photos you like •  You upload, save, sort and manage images and videos into boardsSource:  h*p://pinterest.com/about/   thinkmedialabs.com
  19. 19. Pinterest is now theThird Most PopularSocial Networkafter Facebook AndTwitter ! thinkmedialabs.com
  20. 20. Source: http://pinterest.com thinkmedialabs.com h*p://techcrunch.com/2012/03/14/this-­‐is-­‐everything-­‐you-­‐need-­‐to-­‐know-­‐about-­‐pinterest-­‐infographic/  
  21. 21. Source: http://pinterest.com thinkmedialabs.com
  22. 22. 1.  Source Images Properly2.  Write a Full Caption3.  A Pin Addict ?4.  Think About Who You Want to Share With5.  Don’t Be Stingy with Interaction6.  Always Be Respectful7.  Report Objectionable Content thinkmedialabs.com
  23. 23. Think Media Labs Team on PinterestSource: http://pinterest.com/thinkmedialabs/staff-favorites/ thinkmedialabs.com
  24. 24. Think Media Labs built a Pinterestdatabase in Lebanon for both personal profiles and brands. http://tmla.bz/pinlebDiscover local Pinterest pages and list yours for others to discover you thinkmedialabs.com
  25. 25. thinkmedialabs.com
  26. 26. LinkedIn is the world’s largest professional network that connects you to your trusted contacts and helps you exchange knowledge, ideas, and opportunities with a broader network of professionals.Source:  h*p://learn.linkedin.com/what-­‐is-­‐linkedin/   thinkmedialabs.com
  27. 27. LinkedIn to add connections by seeing peopleyou already know through your email! thinkmedialabs.com
  28. 28. •  Ensuring that profile contains all relevant career history and interests. LinkedIn makes this easy by displaying a percentage score to show how complete your profile is. •  A LinkedIn profile basically acts as an online CV, so make sure you’re being honest and describing yourself and career clearly.Source:  h*p://learn.linkedin.com/what-­‐is-­‐linkedin/   thinkmedialabs.com
  29. 29. It’s a centralized location where millions of LinkedIn members can go to stay in the loop on company news, products and services, business opportunities and job openings.Source:  h*p://learn.linkedin.com/what-­‐is-­‐linkedin/   thinkmedialabs.com
  30. 30. Careers and Services •  Once youve set up your LinkedIn Company Page, you can add Careers and Services. It is highly recommended to add a list of your products and/ or services. •  Anytime you post a job, it will automatically populate the careers tab. •  Create a master list of your products and services.Source:  h*p://learn.linkedin.com/what-­‐is-­‐linkedin/   thinkmedialabs.com
  31. 31. •  Add a description, features, images, display banners, videos, sales contacts, and special offers for each product or service. •  Use audience segmentation to personalize content and make it more powerful (optional).Source:  h*p://learn.linkedin.com/what-­‐is-­‐linkedin/   thinkmedialabs.com
  32. 32. thinkmedialabs.com
  33. 33. •  Your users expect you to be part of the online discussion on a regular basis•  Make sure you don’t disappear from online activity (“Out of sight, out of mind”) and then re-appear suddenly and very intensely to promote a certain event or fundraise (“SPAM”)•  Regularly publishing content regarding the field of specialty of your organization positions you as a reference in that field thinkmedialabs.com
  34. 34. thinkmedialabs.com
  35. 35. •  Share of Voice•  Audience Engagement•  Issue Resolution Rate•  Resolution Time•  Satisfaction Score thinkmedialabs.com
  36. 36. Beirut ChantsDocument and regularlyHIGHLIGHTS on your Social do reportsMedia activity: December 2012•  Number of posts•  Growth of your community•  Growth of user engagement•  …With the report you can:•  Fundraise•  Detailed reporting during grant execution thinkmedialabs.com
  37. 37. thinkmedialabs.com
  38. 38. •  Use online stats for fundraising and post- grant reportingSource: http://twentyfeet.com thinkmedialabs.com
  39. 39. thinkmedialabs.com
  40. 40. •  Pre-Event Preparation•  Event Live Coverage•  Post-Event Reporting thinkmedialabs.com
  41. 41. thinkmedialabs.com
  42. 42. Extensive advertising nationally, regionally, and internationally to raise awareness about your brand, your events, and grow your user base.thinkmedialabs.com
  43. 43. thinkmedialabs.com
  44. 44. Its absolutely critical to know how to attract youronline audience. Points to remember whengenerating content is: 1.  Be active on your page 2.  Give your users a sense of belonging 3.  Get your users contribute 4.  Make sure your engaging on your page thinkmedialabs.com
  45. 45. thinkmedialabs.com
  46. 46. Recruit from your: •  Social Advocates •  Invite in person •  Develop the relationship from online to offlineSource:  h*p://leadershipfreak.wordpress.com/2010/12/22/the-­‐key-­‐to-­‐recruiKng-­‐volunteers/   thinkmedialabs.com
  47. 47. thinkmedialabs.com
  48. 48. Source: http://www.mcdonalds.com.lb/ thinkmedialabs.com
  49. 49. Source: http://www.heineken.com/lb/Home.aspx thinkmedialabs.com
  50. 50. Download our App: /thinkmedialabs /thinkmedialabs /thinkmedialabs Search Think Media Labs linkd.in/thinkmedialabsPresentations of TML can be found at: http://tmla.bz/slides thinkmedialabs.com

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